Tianjin Clothing Brand Culture Promotion Activities Attract Attention

　 In the past few days, Tianjin's chamber of Commerce and Tianjin chamber of Commerce jointly sponsored the "golden color neon" - Tianjin. Clothing brand "Cultural promotion" campaign has attracted the attention of many consumers. Many readers express their unique views and suggestions on clothing market and brand clothing consumption through online interaction.

" fashion Degree and popularity need to be strengthened. " Readers, Ms. Li said in an e-mail that Tianjin's brand clothing is of good quality and workmanship, but it still has a certain gap in fashion and popularity. Especially in women's clothing, compared with some brands in the south, the renewal speed is slow and the fashion sense is not strong, which weakens the desire of consumers to a certain extent. Another enthusiastic reader, Mr. Qi, said that Tianjin's brand clothing also needs to be strengthened in its store service, especially some independent stores. Sometimes, when going shopping and stroll around, they want to try more clothes.

Mr. Qi said, these are important components of brand culture construction. We can imagine if consumers can get considerate and considerate services every time they enter the shop, whether they buy or not, how can they not feel good about this brand? Xiao Zhao, a university student in Tianjin, is from Shenyang. He sent an e-mail saying that he and his classmates would go shopping in Binjiang Road every few weeks, because they might not live in Tianjin after graduation, so they hope they can buy more local clothing brands in Tianjin, but Xiao Zhao says frankly, especially for their college students, this wish is almost impossible.

Xiao Zhao said that nowadays, college students are shopping for clothes and almost all of them are brand names. Baleno , Giordano , Metersbonwe Or some sports brand "captives", on the one hand, these brands are moderately priced, and the other styles are more suitable for the needs of the students, but these brands are "face" and lack of characteristics all over the country. Reporters learned in the interview that Tianjin's local clothing brands really lack the advantages of young fashion and fashion. Only a few brands that are involved in this field do not synchronize completely with the corresponding consumer groups in terms of updating speed and price.