Xingcheng Swimwear Industry Development Strategy Seminar Held

In August 13, 2010, sponsored by the China clothing association, the Xingcheng swimsuit industry development strategy seminar hosted by the Xingcheng Municipal People's government and the Huludao Municipal Economic Commission was held in Xingcheng City, Liaoning province.

Jiang Hengjie, executive vice president of China clothing association, deputy director of bicycle fencing management center of the State Sports General Administration, Xu Haifeng, vice chairman of the five modern sports association of China, member of the expert committee of China clothing association, Han Yong, Professor of Management School of Graduate University of Chinese Academy of Sciences, and nearly 150 Representatives of Xingcheng municipal government leaders and garment enterprise representatives attended the seminar. The participants around the theme of brand development and strategic innovation, from the development of clothing industry situation, modern sports fashion and clothing brand building, enterprise supply chain upgrading and other aspects of the discussion.

Yu Xueli, acting mayor of Xingcheng, delivered a speech at the meeting. He pointed out that after 20 years of development, Xingcheng Swimwear Industry from scratch, from small to large, from weak to strong, has become one of the pillar industries of Xingcheng's industrial economy. In particular, in recent years, Xingcheng swimsuit aims at creating a brand, driven by bigger and stronger industries, expanding its industrial sector, expanding its industrial clusters, and upgrading its industrial scale and level. Xingcheng swimsuit industry has become the most distinctive and potential new growth point of Liaoning garment industry. At present, with the revitalization of the old industrial base in Northeast China and the development of Liao Hai as the national development strategy, the swimsuit industry in Xingcheng is facing a historic turning point. How to achieve leapfrog development is a problem that the swimsuit industry needs to consider.

Shi Wenguang, vice mayor of Huludao, pointed out in his speech that the unique coastal tourism environment has created favorable conditions for the development and long-term growth of swimsuit industry. Xingcheng swimwear industry started in the 80s of last century. After more than 30 years of reform and opening up, it has become one of the three largest swimsuit bases in the country. In recent years, Xingcheng swimsuit industry, relying on its unique geographical advantages, has continuously strengthened its own brand awareness and strengthened technological innovation. Industrial clusters have been developing rapidly, innovative capabilities have been significantly enhanced, and the level of internationalization has been continuously improved. The high degree of production concentration of swimsuit enterprises in Xingcheng is very rare in the national swimsuit and clothing industry. The scale advantage of the cluster is obvious, the market responds quickly and the resources are shared conveniently. Discuss the development strategy of Xingcheng swimsuit industry and create "China swimsuit city" to consolidate and expand Xing Cheng swimsuit in the whole country. clothing The dominant position of the industry is of great significance.

Lin Xiaogang, deputy director of the Liaoning Provincial Committee of letters and commissions, attended the meeting and delivered a speech. He said that the swimwear industry is an important extension of the textile industry. It is also an industry with obvious international competitive advantages. It plays an important role in attracting social employment, earning foreign exchange and prospering the market. Since joining the WTO, the main economic indicators of Xingcheng swimsuit industry have maintained steady growth under the impetus of two international and domestic markets. The industrial structure has been gradually improved, and the economic and operational quality has been continuously improved. The Xingcheng swimwear industry is now standing at the historic juncture of development. We must continue to give full play to the advantages of existing industries and implement the brand strategy through the improvement of the industrial chain so as to achieve a new round of take-off.

"The past year has been a very unusual year. Throughout the country clothing With the efforts of the people, 2009 China's garment industry has handed in a hard won transcript: Although the output and exports have dropped by 10%, the total profit of the industry has increased by 21.31% compared to the same period last year, and the profit margin has also increased by 5.93% over the same period last year. Jiang Hengjie, executive vice president of China clothing association, delivered an important speech on "new opportunities for China's garment industry development". He pointed out that the development of China's garment industry through the more than 30 years of reform and opening up has accumulated many industrial advantages, but there are still many problems. With the domestic political stability, economic progress, consumption growth and steady increase in international demand, China's garment industry is facing another good opportunity for development. The garment industry has embarked on a new journey from a big garment nation to a strong garment country. Garment enterprises should seize the development opportunities in the post crisis era, and vigorously implement the strategy of technological innovation and brand innovation through four breakthroughs in the industry's international status, technological innovation capability, brand innovation capability and industrial structure.

Han Yongsheng, a member of the China Clothing Association Expert Committee and professor of Management School of Graduate University of Chinese Academy of Sciences, pointed out in the keynote speech of "breaking through traditional thinking and establishing rapid production competitive advantage". Through research, we found that clothing market demand is showing fragmented, discontinuous and unsystematic trends, and is becoming increasingly difficult to satisfy. The change of market demand is accelerating. In order to meet the needs of these changes, enterprises need to react quickly. The traditional ordering system is the main way of operation, with high inventory and high risk. Enterprises pay much attention to cost, quality and capacity, but ignore reliable quick response. The rapid reaction system advocated by Han Yongsheng, through improving the supply chain of enterprises and optimizing the production process, has effectively enhanced the operational efficiency of enterprises and built an irresistible competitive advantage.

At the seminar, Xu Haifeng, the first champion of China's Olympic history and vice chairman of the five modern sports association of China, with his rich experience in the management of sports industry for many years, put forward his own unique understanding of modern sports fashion and clothing brand shaping. His brilliant view has brought substantial enlightenment to the idea of broadening the operation of enterprises.

The venue of this symposium, Xingcheng, Liaoning, is famous for its ancient city attractions and island springs. It has also attracted the attention of the apparel industry for its rise in swimsuit industry. After more than 20 years of development, Xingcheng swimsuit has made considerable progress in terms of the number of enterprises, production scale, technology level, product quality, independent brand building and export earning. The existing production enterprises have more than 150 households, with an annual output of 60 million yuan, an annual output value of 1 billion yuan, an annual export earning of 30 million US dollars, 15 thousand employees, and industrial clusters have begun to take shape, becoming one of the three largest swimsuit production bases in China. The swimsuit industry in Xingcheng is now making full efforts to build the "China swimsuit city". It plans to accelerate the development of swimsuit brand, promote the design, research, development, production and marketing of swimming suit, and actively guide the upgrading of swimsuit industry technology, and promote the rapid development of swimsuit industry in the direction of branding and internationalization.