• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    2010 The Survival Of OEM Enterprises

    2010/8/20 14:50:00 40

    OEM Enterprises

    Pay attention to this

    brand

    In the fashion world, all enterprises speak with their brands. Consumers also value brands. How can those OEM enterprises survive? Can a single OEM survive for a long time? In the face of numerous mountains, the pressure of survival will force the OEM enterprises to follow.


    As we all know, OEM refers to a manufacturer's production of products and accessories according to the requirements of another manufacturer, also known as licensed production or authorization of OEM production.

    It can be processed on behalf of the outsourcing Commission, or on behalf of the subcontract processing.

    It is commonly called substitute processing.

    Also known as OEM or ODM.

    Specifically, OEM (OrignalEquipmentManufactuce), namely the original equipment manufacturer, ODM (OOrignalDesignManufactuce), namely the original design manufacturer, OBM (OrignalBrandManufactuce), that is, the original brand manufacturer OEM, also known as licensed production and OEM production, is first popular in developed countries such as Europe and the United States. It is a game rule for international big companies to find their own comparative advantages, which can reduce production costs and increase the added value of brands.

    In recent years, this mode of production has become more popular in the domestic appliance industry, such as TCL's production of washing machines in Suzhou Samsung, and Changhong's production of washing machines in Ningbo Di Sheng Ding.


      

    OBM

    (OrignalBrandManufactuce), that is, the original brand manufacturer.

    The A side looks at the B side's product, lets the B party produce, uses the A party trademark, to A side, this is called OEM; the A side brings the technology and the design, lets B side processing, this is called ODM; for the B side, is only responsible for processing and processing others' products, then paste others' trademark, this is called OBM.


    In this regard, in fact, the design power of the OEM manufacturers is relatively weak, lagging behind in R & D; secondly, on the production capacity, due to the lack of proper assessment of their capacity, some of them are unable to meet; and there is stock. Due to insufficient experience in the evaluation of market consumption ability, excessive stock in the first half of the year has resulted in excessive inventory pressure in the second half of the year, which has brought great challenges to the capital chain of enterprises, and if it can not be solved in time, the consequences will be hard to imagine.


    In the face of the above situation,

    OEM Enterprises

    What is needed is to strengthen the R & D strength. First, we should introduce professional design talents, expand R & D and design teams, improve design and research capabilities, increase investment in research and development, and communicate with domestic professional underwear consultancy agencies, hoping to integrate with their resources. Secondly, we need to increase production capacity, accurately estimate the industry, do not blindly accept orders, and do well in market research, assess market demand, reduce inventory, and ensure the smooth flow of capital chain.


    In the face of the oneness of OEM, enterprises can choose to go: "OEM + private brand", with brand as the main factor and OEM as subsidiary, brand should be the focus of future development of enterprises.

    But at present, there are three problems in the process of establishing private brand: the first is capital; the two is the experience of brand operation in the market; the three is research and development capability.


    At present, there are still quite a few companies that hang around the OEM and its own brands. The editor thinks that only by changing the way of thinking and finding their own advantages, will it be the ultimate way out to pform their brand?

    As far as possible integrate industry resources, complementary advantages, play their respective professional strengths to join forces to jointly expand the cake.


    In any case, after 09 years of financial crisis, enterprises have become wiser and the market has begun to revive. However, it has resulted in insufficient employment and recruitment difficulties. In the whole industry, there are many orders and insufficient employment. Enterprises need to strengthen management and improve efficiency.

    • Related reading

    Analysis Of How The Clothing Industry Tried To Raise Prices After Years Of Deflation

    Analysis and research
    |
    2010/8/20 14:48:00
    39

    Fabric Enterprises And Clothing Brands: A Professional Fan Of Equal Dialogue

    Analysis and research
    |
    2010/8/19 15:00:00
    38

    2010 The Significance Of Wage Rise In China

    Analysis and research
    |
    2010/8/19 14:55:00
    36

    Baby Boom Promotes Competition In Children's Shoes Market

    Analysis and research
    |
    2010/8/19 14:52:00
    62

    The Test Of Clothing Is Not Boring But Special.

    Analysis and research
    |
    2010/8/19 14:50:00
    54
    Read the next article

    Garment Industry Loses &Nbsp In Price Advantage; Human Management Becomes Fashion.

    Before the financial crisis, clothing was not only a major part of the fashion industry, but also a typical representative of labor-intensive industries. Price, quality, speed and the "made in China" label have become common problems between European and American counterparts, industry organizations and governments.

    主站蜘蛛池模板: 波多野结衣bt| 香蕉免费一级视频在线观看| 91九色精品国产免费| 色吊丝av中文字幕| 欧洲97色综合成人网| 太深了灬太大了灬舒服| 国产午夜在线视频| 亚洲国产激情一区二区三区| www.henhencao.com| 色噜噜狠狠色综合欧洲selulu| 欧美午夜精品久久久久免费视 | 亚洲色无码国产精品网站可下载| 一卡2卡3卡4卡免费高清| 达达兔午夜起神影院在线观看麻烦| 欧美日韩国产成人高清视频| 天天躁日日躁狠狠躁中文字幕| 人妻少妇精品久久久久久| 中文字幕乱码中文字幕| 高清粉嫩无套内谢2020| 欧美无遮挡国产欧美另类| 在线观看亚洲网站| 免费国产成人手机在线观看| jizz国产精品| 精品国产va久久久久久久冰 | 国内大片在线免费看| 内射人妻视频国内| 丰满岳乱妇在线观看中字无码| 黄网站欧美内射| 极品丰满美女国模冰莲大尺度| 国产小视频在线看| 亚洲AV无码一区二区一二区| 78期马会传真| 最近中文字幕mv在线视频www| 国产精品久久影院| 久久国产精品波多野结衣AV| 四虎精品视频在线永久免费观看| 欧美性视频18~19| 国产在线无码视频一区二区三区| 久久夜色精品国产噜噜麻豆| 综合偷自拍亚洲乱中文字幕| 成在人线AV无码免费|