Production Of Footwear Industry Is Polarized.

　　 Xie Shoe industry Brand base Over the past two years, under the influence of the government and associations and the brand enterprises such as Zhuo Yi, Santa Li and Bani, the brand awareness of the footwear industry has been continuously enhanced, and a number of excellent enterprises such as Venice, Yi Tian Ge and Bai Xi Fu have emerged.

The author recently visited the two big shoe gathering areas of Qingshi and Yang's lambs, but saw different production conditions. Qingshi's footwear industry is mostly OEM processing for foreign brands, and few enterprises have their own brands. After entering mid June, the order of enterprises has obviously decreased. By the end of June, except for several export enterprises, the domestic shoe industry has all been closed down, and the workshop is empty. From the production situation in the first half of the year, there are few enterprises that can make profits in the first half of the year, most of the enterprises are in a state of capital preservation. Some people say that in the first half of the year, the profits made by Qingshi only accounted for 20%, 40% guaranteed capital and 40% loss, so the production situation was excellent. Different from this, when I visited the lambs shoes industry, I saw the workers still busy in the autumn border and Santa Li, and the scene was quite surprising.

When the boss of Santa Li talked about the production situation of sandals this summer, he said with joy, "this year's sandals production and sales situation is particularly good. The production season has been extended for nearly a month, because there is still a supplement, so the company is still making sandals. In the past years, sandals basically ended in early June, but this year has ended up at the end of June, but there is still a single way to do it. According to the current situation of daily supplement, sandals need to be done for 10 days, so that they are just connected to the next season's casual shoes production. There has been one month's off-season in previous years, and there is no off-season this year.

Talking about the sales of shoes into the mall, Zhong said with deep feeling: "the first product goes in. Market It's really hard, but our shoes can go in and sell very well. Because our product mix is flexible and cost effective, it is not inferior to the famous brand shoes in terms of materials and quality, so its sales performance is no less inferior to the domestic first-line brand. In May, the company booked 12 booths at the fair shoes exhibition, launched its own brand "Jasmine Flower", and recognized many buyers of the domestic department stores. The exhibition has achieved good results, and now we are looking for many dealers. Our aim and development goal is to adhere to the shopping mall route, and take the company's self operated mode in the two countries, and then take the two places as the benchmark to bring the market across the country. I believe this is going to go on. In 35 years' time, the shoe industry will be able to work with PK. "

With the success of brand building and the continuous development of enterprises, we also see that the gap between the footwear industry in terms of enterprise strength, development awareness and mentality is all directional. The polarization of the local footwear industry is worrying. On the one hand, the leading enterprises are constantly building up brand, and the way of business development is more and more smoothly. On the other hand, the family workshop enterprises sprung up like mushrooms, and then they opened and stopped because of poor management. In addition, as the development of medium-sized enterprises relies entirely on OEM, it is difficult to survive by the disorderly competition of small factories, such as low prices, robbing workers and raising prices. Here, I advise those SMEs who are satisfied with the status quo in the development process. It is good to be steady, but we should see the present and future development situation, and make early plans for the long-term development of enterprises, so as to prevent them from being eliminated in the brutal market competition.