Soochow Securities: Optimistic About "Domestic Sales" Brand Clothing Enterprises

　　 Soochow Securities The latest research report released said that in 2010 1-6, the textile and garment industry accumulated 88 billion 878 million US dollars in exports, an increase of 22.09% over the same period last year, of which textile and clothing exports increased by 32.30% and 16% respectively over the same period last year. This year Export data On the one hand, the obvious improvement is the need to replenishment overseas. On the other hand, the export base is low last year. However, in the context of the European debt crisis, the pressure of RMB appreciation and the gradual withdrawal of export tax rebates, the export situation will become more moderate in the future, and domestic demand will become a bigger driving force for the growth of the industry. In the long run, domestic Clothing consumption The vast market prospect is mainly due to the improvement of residents' consumption level, the promotion of urbanization and the rapid economic development in the central and western regions.

The growth rate of value added in textile and garment industry has gradually stabilized and recovered since the sharp fluctuations in the first quarter of 09. It has entered the recovery channel, and has basically recovered to its pre crisis level in 3-6 months of 2010. Among them, the growth rate of garment industry is obviously faster than that of textile industry, and the industry boom is relatively higher. Besides, in addition to the first quarter of 2010, the growth of fixed assets investment in clothing industry is faster than that in the textile industry, which indicates that entrepreneurs have higher investment desire for clothing industry. At the same time, the industry is also faced with adverse factors such as rising labor costs and high price of raw materials.

Optimistic about domestic brand clothing enterprises. In such enterprises, they tend to choose companies with high brand recognition, fast expansion of marketing channels and strong control. According to the market performance of the domestic brand clothing enterprises in the first half of 2010, we suggest that we should pay close attention to the seven wolves and the wedding birds.