Sports Marketing Has Become An Important Way For Enterprises To Operate In The Market.

At the moment, fast fish eat slow fish.

According to press reports, Voight, a shoe maker, has been committed to building professional basketball equipment since he founded the brand in 1993.

However, compared with the first tier sports brands such as Lining, Anta, PEAK and so on, Voight is very small.

These former competitors, before 2004, did not have such a big gap with Voight, especially PEAK.

When China's local sports brand giants have turned their attention to the professional basketball league, and compete for the market share, Voight has taken another way to take the field of street ball as the front position of brand development strategy, positioning "basketball player", and strive to build a famous brand of Chinese street sport.

It signed the S.K.Y. member of the top street basketball team in the United States as the brand spokesperson. It is based on Voight's brand development strategy.

Marketing expert Li Zhi pointed out that if the opponent's brand image is constantly upgrading and his brand image can not keep up, consumers may soon divide it into two or lower brands.

When we grabbed the brand resources, we cast our eyes on the famous stars or teams. This is also a manifestation of the current industrial upgrading.

It is reported that Voight launched and sponsored the "2010 Voight across the sky China street ball" campaign recently concluded.

It is understood that the comprehensive occupation of domestic street basketball resources is an important part of Voight's brand strategy, and is the bridgehead of Voight's own brand.

Voight brand will take the lead in establishing a distinct competitive advantage in the major cities of the country, and then focus on expanding the domestic market.

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The essence of sports marketing is cultural marketing, and the organic integration of sports culture and brand culture can establish emotional bonds between consumers and brands, enhance differentiated competitive advantages, and ultimately achieve the goal of promoting sales.

Only by continuous brand publicity and investment can enterprises achieve real returns and achieve the barrier free communication between brands and consumers.

Therefore, Voight company will continue to carry out the "street ball" series activities for three consecutive years to promote the convergence of Chinese street sports with the world.

In the future, Voight will also adhere to the basketball players as the heading, with street basketball as the guide of sports marketing, and strive to break through in the sports industry which is filled with smoke and smoke. It will become the first brand of Chinese street ball, a Chinese basketball brand with international vision and competitiveness.

Of course, on the one hand, enterprises are affected by various sports marketing success stories. Another important factor is that China's increasingly large consumer market is growing rapidly. Whether it's international brand or domestic brand, it is trying to find the best display platform.

Recently, the NBA trip to China's first line superstar Kevin Garnett has undoubtedly made Xiamen's Anta sports famous. The former is also the signing star of Adidas, the sporting goods brand, for the first time become the image spokesperson of Chinese sporting goods companies.

And two months ago, PEAK sports also announced in Xiamen high profile that following the successful signing of Carle rockets of Houston rockets and Kevin Leff of Minnesota wolves in November last year, the NBA stars signed with PEAK have reached 12.

PEAK President Xu Zhihua said he will continue to search for more NBA stars.