The Pursuit Of Chinese Brands Can Not Be Rushed.

Discussing the pformation of manufacturing in China, there is a very central and easily agreed topic: the lack of manufacturing in China.

Clothing is often cited as an example of the fact that China, as a big textile country in the world, is not promising enough to do more OEM.

People often fantasize about the way of Nike, put creativity and design in the United States, and hand over production to others.

But is this the best choice for China's textile industry? If so, what will they do in the thousands of workers working on sewing machines? Will they become designers and creative people of some brand overnight?

Perhaps the division of labor in such a textile industry is at least a better state of China's industry at the moment.

Despite the cultural identity of brands, it is certain that the way of sewing machines can only be beneficial to China's current economic structure and employment status.

Of course, the issue of full and reasonable employment is likely to overwhelm our pursuit of brands, especially when it comes to labour intensive industries.

There is a worldwide brand in China's manufacturing, and the core competitiveness of China's manufacturing, rather than relying solely on cheap labor, is not unnecessary, but rather necessary, but it is not necessary to change the structure made in China at present.

For example, blue collar China, rather than emphasizing that the Chinese economy in the blue collar era has created more manufacturing brands, is better able to steadily improve China's blue collar economic productivity and employee income.

In addition, between brand and technology, the whole process of industrial manufacturing is also a matter of technological level.

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The pursuit of brand, so as to affect the psychological state of the Chinese people, is nothing more than a thing that China once was, but now it is lost. This is easy to rise to the national emotional level. It is not easy to be calm.

For example, tea produces the emotional entanglement of brands. The first tea making China does not have a world-famous tea brand.

In the discussion of the tea that is sad and unbranded, it seems that domestic and foreign countries highly agree that there is no world-class tea brand in China.

The British Financial Times reported that although the Chinese are proud to "take the place of the world's largest tea producer and consumer country for 100 years, China recently seized the historical status from India", but the Chinese are also frustrated that "no matter at home or abroad, China's tea brands are hard to compete with foreign competitors."

In China, Lipton's Lipton brand occupies only three times the market share of its local competitors.

Xinhua also reported in March last year, "why is there no" Lipton tea "in China's 7 tea farms? Unlike foreign reports, the mainstream media in China came up with some seemingly correct solutions.

According to the report, the reason why Chinese tea enterprises do not have world brands is because they have been in a small, scattered and chaotic situation for a long time, most of them are small and medium-sized tea farms. Therefore, we must carry out the industrialization of tea market according to the "Lipton" way, and go up to the point of "the future of agricultural development is intensive and modern enterprise". Therefore, supporting, training and strengthening the leading enterprises of agriculture, including tea industry, is very important.

For granted,

We know that France is a great country with very rich cheese varieties, and eating cheese in France is almost regarded as a kind of enjoyment.

But who can regard the different flavors of cheese in France as a world brand? The localization of cheese may not require world brands at all.

This is just like the Chinese tea, how to drink, where to drink, and who to drink, it is not a world commercial brand can be replaced.

There are some distances between Chinese brand and world identity, which should be deliberately maintained. Some distances must be overcome by global integration. But we can not talk about the lack of world brands and burn the dishes. It is urgent to eat hot tofu. Maybe the birth of world brands is a by-product of casual rather than the result of excessive pursuit of reality.