Textile And Garment Market &Nbsp; After The Scene Is Lively.

Not long ago, another.

The biggest highlight of shopping malls is the use of male shopping guide, dyed yellow hair, ear studs, black T-shirts and silver grey waistlines.

After a while, I came to new world women's department again.

It may be the reason for Tuesday. The customers are scarce and somewhat desolate. The goods in the store are in a mess. The underwear area is because these handsome guys are sitting there without anyone approaching.

"Do you feel awkward? I'm even more awkward than you are."

A male guide in underwear area told me.

In addition, in the shopping mall

The reason why the new world made such a decision is that it is optimistic about the growth prospects of female consumption.

Statistics show that in general, female consumers in department stores account for 70% of the total traffic volume, while female consumption accounts for nearly 8 of the total sales of the department stores.

Besides, women are also the leaders of consumption.

With the intensification of competition in department stores and the increase in commercial projects, differentiated services in department stores are the inevitable trend of future development.

The new world is not a forerunner. In the early 90s of last century, there was a test maker Indira Steiker mall in Beijing's Ma Dian bridge. However, its goods were flat and closed for two years. In 2001, the Wangfujing women's department store appeared in the name of "creating women's dream factory", but then the direction of operation was changeable, and finally disappeared in January 2007. In 90s,

After all, women's department stores can only rely on "gimmicks". Only by achieving the unity of concepts and contents can they stand the test of the market.

Customer segmentation is bound to bring difficulties to investment. How to avoid brand homogenization becomes an urgent problem in front of women's department stores. Distinct brand style and product characteristics are the key to winning women's department stores.

In addition, the service should be carefully considered. Perhaps a comb, a bottle of perfume and a wet napkin in the fitting room will be more touching than the handsome guy shopping guide.