Analysis Of T.I.T Creative Garden Opened All This Is Only The Beginning.
Conform to the trend of the economy, Yangcheng emerges new creative base.
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T.I.T Creative Park
Before the official opening of the park, there was no creative industrial park in Guangzhou, which did not match the city status of Guangzhou.
Over the years, the development background of Guangzhou's textile and garment industry, and the unique geographical and policy advantages that conform to the reform and opening up policy, Guangzhou's birth of one or more creative bases that can compete with Beijing and Shanghai is only a matter of time.
Talking about the industrial background of Guangzhou, I was there.
Textile industry
Chen Weiguang, deputy director of the Standing Committee of the Guangzhou Municipal People's Congress, has been deeply aware of it for many years.
Recalling the past, he told the "textile and clothing weekly" reporter that as early as the last century 70s to 80s, the number of front-line workers in the textile industry in Guangzhou exceeded 80 thousand.
At that time, the textile industry's industrial superiority in Guangzhou was extremely prominent. In Chen Weiguang's words, "the textile industry was simply shaking Qian Shu" at that time.
However, with the development of economic globalization, the textile industry in the Pearl River Delta region has undergone tremendous adjustments.
In the context of economic development, many factories have to think about the way of pformation. Some of them even make the choice of stopping production.
As the predecessor of T.I.T creative garden, Guangzhou textile machinery factory is one of them.
In recent years, in the process of industrial structure adjustment, Guangzhou takes a high starting point planning as the guidance, takes the development of creative industries as the breakthrough point, takes the regional advantages of regional industries as the foundation, and adjusts to local conditions, integrates and utilizes a number of similar industrial plants such as Guangzhou textile machinery factory.
Chen Weiguang said, through financial support, priority.
service
Matching and comprehensive management, Guangzhou has formed a rapid development mode of creative industries, and has achieved remarkable results.
According to preliminary statistics, at present, Guangzhou has more than 30 large and small creative industrial parks, mainly distributed in Liwan, Haizhu, Tianhe, Baiyun and other central areas, including Guangzhou T.I.T textile and garment Creative Park, this investment oriented development park, and Guangzhou's Xinyi International Hall and other private enterprises development of Creative Park.
Gan Xin, vice mayor of Guangzhou, has highly affirmed the emergence of the creative industrial park.
He said that some garment enterprises migrated the manufacturing base to the suburbs or farther away through industrial upgrading. At the same time, the government promoted the original plant in the central city area to promote packaging planning, and developed into a gathering area of modern service industries, such as advertising planning, industrial design, fashion design, network media and so on.
The high starting point comes from Beijing experience.
With the advantages of industrial accumulation for many years, the creation of T.I.T creative garden in Guangzhou is the result of the development of the times.
However, if Guangzhou's Creative Industrial Park wants to compete with Beijing and Shanghai, and will take a firm foothold in the environment of the creative industry in China, we must make full use of the location advantages of the Pearl River Delta to excavate the cultural connotation of the clothing in south of the Five Ridges area.
In the August 6th China Fashion and creative forum held in August 6th, Changqing, President of Beijing garment and textile industry association, shared the development plan and ideas of creative industries in recent years.
Evergreen served as the chief economist of Beijing economic and Information Committee and deputy director of Beijing Industrial Promotion Bureau. Her career has made her clear understanding of the role of fashion and creative industries for many years.
In Evergreen's view, if we want to promote the development of the textile and garment industry in Guangzhou through creative industries, the first combination point is to focus on garment design and cultivate high-end industries; secondly, to strengthen brand building and build the core competitiveness of the industry; the third is to use industrial resources to create a cluster of fashion and entrepreneurial industries.
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According to the experience of Beijing, the process of the birth of the T.I.T creative park itself makes rational use of the original industrial resources.
In fact, during the whole process of developing the T.I.T Creative Park, the investors went to Beijing, Shanghai, Nanjing and other places to conduct an in-depth investigation, and made in-depth analysis and Research on the geographical location and the current situation of the plant, and how to shape the project characteristics.
In addition, from the geographical location, T.I.T creative park is located in the downtown area of Guangzhou, adjacent to Guangzhou new TV Tower. The natural environment of trees and shady is attracting the natural advantages of design talents, which is suitable for gathering high-end clothing design talents.
The most important point is that Guangzhou's 2200 years of historical accumulation and clothing culture are worthy of deep excavation. The south of the Five Ridges dress culture museum in the park can also provide a continuous source of inspiration for the development of creative industries in Guangzhou.
In a sense, Guangzhou's successor as a creative industry is not without the possibility of "living on it".
When he learned that the Guangzhou municipal government had a high utilization rate for the old industrial buildings, Chang Qing sent a sigh of emotion several times: "if we can retain more industrial plants, there will be more room for development of creative industries in Beijing."
Therefore, we can say that after absorbing the experience of Beijing, the development of creative industries in Guangzhou has a higher starting point.
Advantage service platform is no worse than Shanghai.
If we take a broader view and take a look at the way Shanghai has gone through the development of creative industries in recent years, the possibility of establishing a creative industrial base with three parts of Beijing and Shanghai will become clearer in Guangzhou.
In Shanghai and even the whole Yangtze River Delta region, all kinds of new industries dominated by "high-technology" are more easily supported by the government than the traditional textile and garment industries. Fu Luyong, executive vice president of Shanghai World Trade mall, even summed up the path of Shanghai's textile and clothing creative industry in the past 3 years with the word "hard".
Fu believes that the reason why Shanghai World Trade mall can create an annual turnover of US $26 billion is that Shanghai has created a service platform and service team for a creative industry.
In Fu Luyong's view, the core of the creative industry is the designer and diligent designer. "Let designers regularly match buyers and suppliers to meet them. If creative products can't be what suppliers want to buy, creativity will lose value."
Of course, such a concept has become a consensus in the creative industry in Shanghai.
Li Yifeng, general manager of Shanghai Mingshi Street Business Management Co., Ltd. once said that the significance of Mingshi street is to provide a good business service atmosphere for creative industries.
Shanghai World Trade Center, or Shanghai Mingshi street, in fact, the two have the same business platform for designers to sell their ideas.
For the T.I.T Creative Park in Guangzhou, it is the "largest" exhibition hall in China.
In fact, Li Zhixin, the head of T.I.T creative garden project, saw this advantage in the development of the project. In an interview with this reporter, he admitted: "in fact, everything we do in T.I.T Creative Park caters to this advantage."
From the development of regional economy to the successful experience of building Beijing into a fashion capital, and by fully studying the industrial service ideas of Shanghai, the opening of T.I.T creative garden is just the beginning of Guangzhou's three point creative industry in the world.
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