• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Adidas Wants To Return To Jedi By Internet.

    2010/8/20 15:10:00 44

    Adidas Internet

    Earnings showed that Adidas's revenue in China declined 16% in the first half of this year, making it the only negative growth area in the world's six largest market.

    At the same time, its revenue last year was also overtaken by Lining's strategy of "encircling the city by the countryside" with two or three lines of attack.

    Under the pressure of continuous high cost operation, it seems to be a lot to enter the online retail market.

    international brand

    New channels for channel development.

    Whether you can successfully snipe Nike, who has not yet touched the net, will keep the market share no longer down, and Adidas will fight for it.


    For Adidas's active use of the Internet to develop B2C business, in fact, in the Chinese market, Adidas has been surpassed by Lining last year.

    Data show that in 2009, Adidas's mainland business declined sharply, and its sales volume was about 7 billion yuan, while Lining earned 8 billion 387 million yuan in China's sports brand sales position of second of its income.


      

    Analyst

    It is believed that the rise of domestic brands such as Lining and Anta shows that the strategy of "encircling the city by the countryside" which first captured the two or three line cities worked.

    In 2010, Lining's offensive didn't go down. Instead, he changed LOGO to take the international route and played the slogan of "post-90s Lining". In the first tier cities, he avoided the 70 and post-80s groups who had special emotional recognition for Nike and Adidas, and fought for the new generation market.


    Su Huiyan, an analyst with AI consulting, said that with the growth of online shopping population, the trend of e-commerce of traditional brands will be more obvious.


    Nike's aggressive price war is a double-edged sword.


    with

    Adidas

    Like that, Lining's fury makes Nike unable to sleep.


    According to the 2009 sales data, Nike, Lining and Adidas are not very different from the three.

    But unlike Adidas's strategy, Nike rarely resorted to price cuts.

    According to reports, in Nike's 2010 fiscal year conference call, Nike brand President Charlie Denson said Nike will launch NIKE series of different low price products, so as to enter China's two or three tier cities.


    In fact, at the same time when Nike talked about the price reduction, Lining had already acted against it and launched the action of raising the price.

    Reported that in the fourth quarter of this year's order meeting, Lining products footwear average unit price rose 7%, clothing rose more than 10%.

    Analysts said that this is a conscious change in the proportion of Li Ning Co's high-end product structure.


    In terms of sales channels, some dealers from domestic brands told reporters: "at present, the profit margins of brands such as Anta and Lining are generally about 5 percentage points higher than that of agent Nike.

    For the majority of small and medium-sized distributors, they will prefer to profit from the same brand. "

    However, Nike's first tier distributors such as BELLE do not necessarily have the experience and strength to penetrate into the two or three tier market, which is rather embarrassing.


    Major brands accelerate online retail


    According to the survey, many famous brands both at home and abroad have increased the emphasis on e-commerce channels.

    Lining worked with eBay to enter the British and Australian markets, and accelerated the pace of internationalization through e-commerce.


    In the eyes of many people in the industry, Lining's e-commerce model is being emulated by more enterprises. As early as April 2008, when the financial turmoil swept the global economy, Lining saw the right time to set up the Ministry of electronic commerce and set up a huge online marketing system.

    • Related reading

    It Changed The &Nbsp At That Time; Lining And ADI Nike Fought Close To Each Other.

    Brand tracking
    |
    2010/8/20 15:06:00
    47

    Anta Is Organizing A Basketball Training Camp With CUBA Organizing Committee.

    Brand tracking
    |
    2010/8/20 15:04:00
    85

    Cool Gentry Clothing Huang Yue Nan: The First Person To Make Online Costume Customization

    Brand tracking
    |
    2010/8/19 15:10:00
    53

    Fashion And Honourable Parallel &Nbsp; Jeter Boshi Casual Shoes Seminar

    Brand tracking
    |
    2010/8/19 15:09:00
    43

    361 Degree Sports Shoes Enterprises Strengthen The Sports Professional Line

    Brand tracking
    |
    2010/8/19 15:05:00
    35
    Read the next article

    Chao Men Must Have &Nbsp; New&Nbsp; Balance2011 Black Running Shoes.

    On August 20th, following the announcement of the white money recently, New Balance further announced the January 2011 GORE-TEX MT580 black version. It is still the ROLLERBAR rubber soles with the heat dissipation holes and the carbon plate embedded. The use of the beef tendon bottom will push the wearability to the fixed-point. Compared with the white ones, the whole black world is more suitable for the restrained tide makers. The tide men who pursue the trend must not miss the single product.

    主站蜘蛛池模板: 视频一区精品自拍| 幻女free性zozo交| 把腿抬起来就可以吃到扇贝了| 国产青青草视频| 动漫乱人伦视频在线观看| 久久精品一区二区三区资源网| 久久久久久久久久久久福利| 高清国产激情视频在线观看| 特级淫片国产免费高清视频| 成人国产精品视频频| 国产午夜亚洲精品国产| 亚洲婷婷天堂在线综合| 99热这里有免费国产精品| 精品视频一区二区三区| 日本一线a视频免费观看| 国产激情久久久久影院小草| 亚洲天堂电影在线观看| 全免费毛片在线播放| 欧美日韩亚洲中文字幕二区| 在线成年视频免费观看| 伊人精品久久久大香线蕉99| 一本高清在线视频| 美国十次精彩在线视频| 无翼乌全彩之大雄医生| 国产内射大片99| 久久精品亚洲综合一品| 国产caowo13在线观看一女4男| 欧美亚洲第一区| 国产精品欧美视频另类专区| 亚洲欧美另类色图| 91精品欧美成人| 永久免费bbbbbb视频| 国内精品视频一区二区八戒| 人人妻人人爽人人澡欧美一区| www亚洲视频| 男人桶女人30分钟完整试看| 奇米在线777| 亚洲色大成网站www永久| 9久热这里只有精品免费| 波多野结衣厨房被强电影| 国语自产精品视频在线区|