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Shoe Companies Are Infected With "Superbugs" &Nbsp; Eradication Of Youdao.

2010/8/20 10:46:00 71

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On August 20th, according to a study published in the British medical journal Lancet 11, a new class of super drug-resistant bacteria was discovered in British hospitals. The infected patients had undergone surgery in India and Pakistan.

The bacteria are highly resistant to drugs. Studies show that these "super bacteria" are resistant to all antibiotics other than tegafycline and polymyxin, and have infected more than 30 individuals in Britain, the United States, Sweden, Holland and Australia.

Alexander Kelen, an epidemiologist at the US Centers for Disease Control and prevention, points out that the difference between superbacteria and other bacteria lies in their special mechanisms.

The common drug resistant bacteria can not pass the anti drug gene to other bacteria, but new research shows that the NDM-1 gene can be pferred between bacteria, leading to more "superbugs".

Some experts believe that this "contagion" is an important cause of the "superbug".

Specimen of "super bacteria"

Superbug warning shoe homogenization crisis

The shoe industry is

Homogenization

In the hardest hit area, the experts concerned that the development of homogeneity will become a "time bomb".

Many enterprises are unwilling to spend a lot of costs on R & D, leading to the industry's "follow up" strategy, market positioning, products and services converging with other enterprises.

On the other hand, homogenization is very easy to gather risks and can not effectively disperse risks.

financial crisis

Since then, many foundry shoes and enterprises without brands and independent products have been hit hard, resulting in a large number of enterprises closing down.

But even so, homogenization is still serious.

Many shoe companies plagiarize me, I imitate you, resulting in a worsening market environment.

Some shoe companies invest a lot of money and energy in R & D and strive for a brand new brand.

technology

To create a unique product to win the favor of consumers, it has been unscrupulously grabbed by some unearned shoe companies, and then used these technologies to make profiteering on their products, and those shoe manufacturers that have worked hard to create technological achievements fail to apply for intellectual property protection.

So homogenization is like "superbug" eroding the healthy development of shoemaking industry.

Coping with superbug and adding protective clothing to independent products

In the industry competition, companies with shoes are beginning to realize technology.

patent

The importance of genuine production and R & D strength and a number of practical patents can be distinguished from the homogenization competition of most enterprises.

Since 1995, Nike has spent $50 million a year on R & D and product development costs. It has studied products from many aspects such as biomechanics, engineering technology, industrial design, chemistry and physiology.

Lining also followed closely. In the United States, Portland, Hongkong, Beijing and other places have R & D centers.

It can be seen that Chinese shoe enterprises begin to attach importance to R & D and innovation.

But shoe companies should not only focus on changes in style and color when innovating, or think that increasing certain functional characteristics is the research and development.

Nowadays, shoemaking is a new product of science and technology, including human biomechanics, ergonomics, bone medicine, polymer materials, chemistry, environmental science, statistics, aesthetics and so on.

One of the important factors to possess technology patents is to play the role of talents.

Intellectual property is the result of intellectual labor of talents, and the acquisition of patent for shoes enterprises needs deep knowledge of technology.

Therefore, shoe companies should not only improve their quality, but also improve their technological innovation ability and attach importance to talent citation.

Of course, the protection of intellectual property rights also needs strong support from the government.

In recent years, the government has attached great importance to the patent work of enterprises, effectively mobilized the enthusiasm of enterprises' patent work, prompted enterprises to continuously develop patented products, form their own intellectual property rights, and continuously enhance their awareness of protecting intellectual property rights.

The patent management of enterprises has also been on the track of standardization and institutionalization step by step.

Many people in charge of enterprises have placed the patent work in an important position. The good atmosphere of "learning patents, knowing patents and using patents" has gradually formed, and the use of patent knowledge to protect technological innovation has become a basic skill for enterprises.

In 2010, under the haze of economic crisis and anti-dumping, shoe enterprises should always maintain a sense of crisis and urgency. We should pay attention to R & D and improve technological innovation.

Only a strong R & D technology capability, coupled with the popularity of shoe enterprises and the application of intellectual property, will surely lead shoe enterprises to break out of their own days in fierce competition.

In short, the shoe enterprises should pform their technological advantages into competitive advantages, and then create good economic benefits and protect their intellectual property rights, so that enterprises can remain invincible in the market.