Cold Promotes The Prospect Of Down Fabric Market

< p > "1929 do not sell, 3949 go on ice..."

With the howling of the cold wind, the winter seems to be getting colder and harder. People walking on the streets will also wrap them in a href= "http://www.91se91.com/news/index_f.asp" and down coat /a.

2012 has passed, but the global economic situation is still complex and changeable. The development of the textile and garment industry has a long way to go.

As the upstream link of the industrial chain, is the development of the down fabric market also encountered cold winter? Recently, the clothing Times reporter visited Fang Shi international textile city.

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< p > < strong > faster than others. < /strong > /p >

Nowadays, the regularly updated homogenous style has become the past. Fast changing personalities and quick update speed have become the fashion label of modern brand clothing. How can fabric producers and even yarn producers with upstream basic resources keep up with this pformation? < /p > p

< p > reporters visited several textile enterprises in Fang Shi international textile city. The exhibition hall displayed a variety of down fabrics, mostly black and grey, and colorful fabrics.

Jincheng (Beijing) cloth industry trade Co., Ltd. responsible person said that this season down fabric is still mainly made of chemical fiber and nylon, but enterprises have been actively seeking the rapid updates of fabric types, and the fabric patterns and styles are more than those in the previous season.

In terms of fabric color, the color of down fabrics should be slightly lighter for this season's fashion trend.

In the "no update, only update" market competition, to seize the height of fashion and insight into the development of the market, the fabric industry has gradually entered the "fast fashion" development team.

Focusing on the development trend of the fabric market, only faster than others, the new fashion trend of fabrics can never be dried up.

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< p > < strong > clothing brand needs what to produce, < /strong > < /p >

"P", according to Fang Shi's head of marketing department, many manufacturers of Fang Shi international textile city are integrating production, supply and marketing, and have sales and marketing in China.

Similar sales channels, fabric resources are generally the same, then, how do fabric enterprises develop their own paths and drive their own development? < /p >

Jiang Zhiyong, general manager of Hengyi (Beijing) Textile Co., Ltd., said: "the sale of down fabric is directly affected by the weather. At present, extremely cold weather is very beneficial to us."

The sales performance of Hengyi in 2012 is still relatively stable. We developed and sold our own products, strengthened the finishing process, and persisted in the brand line.

In addition, customers used to come to the company to choose the fabric reproduction, and now our company produces all kinds of fabrics for customers to choose, and what customers need to produce, which also increases the customer's choice.

Changing the traditional mode, catering to the demand of brand clothing, seeking seamless connection between upstream and downstream industry chain, as a company that integrates production, supply and marketing into a whole, < a href= "http://www.91se91.com/news/index_c.asp" > down fabric > /a >, according to the enterprise's own condition, timely adjustment, and always adhere to the road of brand development, is a good measure to ensure the development of Fang Shi under the influence of the development of the industry.

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< p > < strong > Enterprise formulating strategy to cope with the tense situation positively < /strong > /p >

< p > "the present economic situation is not very optimistic, and the sales of enterprises will inevitably be affected."

He Daozi, general manager of Fang Shi International Textile City, admitted that in the international market, Fang Shi's accessories were exported to countries such as Africa and Italy, and most of the sales of down fabrics were mostly in Russia, and sales did fluctuate.

However, the clothing Times reporter feels from his words that Fang Shi has maintained an optimistic attitude towards the future development prospects, and they will take a series of measures to face up to the market of accessories and accessories in 2013.

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< p > He Daozi said: "under the tight global economic situation, our international textile city has taken three measures.

First, strengthen international cooperation.

In recent years, Fang Shi has strengthened cooperation with Canada, Burundi and other countries. Through sending out our business delegation to inspect their market and understand the international customer demand, we strengthened the front-line cooperation between suppliers and suppliers.

It is understood that in August 2012, the first vice president of Burundi, Terans Sinunguruza, took a more than 30 member international business delegation to the international textile city of Fang Shi to carry out talks on accessories.

In the international market, on the one hand, Fang Shi helps domestic suppliers to set up points for sale, and on the other hand helps them sign orders.

Through the understanding of foreign garment enterprises, we should enhance international cooperation.

"Second, we will adopt a one-stop wholesale business with no intermediate links."

He Dao Zi said that the manufacturers can order fabrics directly from Fang Shi, and order upstairs, so they can play the board and make sample clothes downstairs.

In addition, the official website platform of Fang Shi international textile city has been set up to strengthen the supply of suppliers.

"Third, by introducing large garment manufacturers to start the brand.

The famous garment enterprise base, AlPO Road, has also joined Fang Shi.

North China's five provinces are the main partners of Fang Shi's down fabric business in China and can enjoy discounts.

He Daozi disclosed that Fang Shi will also introduce hundreds of enterprises into the International Textile City, and reduce the cost and save expenses for the enterprises by taking half the rent of the fabric manufacturers stationed.

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< p > it is undeniable that < a href= "http://www.91se91.com" > dress and apparel > /a > as a daily consumable, its replacement speed is very fast. But as a quality system certification, and for the Beijing Olympic Games and Shanghai World Expo's Fang Shi International Textile City, we will accelerate market research and self research and development. Fang Shi is confident of the way ahead.

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