In 2013, Men'S Clothing Marketing Mode Is Diversified To Win The Market.

< p > looking back on the past 2012, the development of a href= "http://www.91se91.com/news/index_f.asp" > men's wear > /a has encountered many difficulties and challenges.

This year is a critical moment for men's clothing enterprises to find problems and solve difficulties, and also a favorable time for men's clothing enterprises to break through innovation.

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Generally speaking, the economic environment at home and abroad is unfavorable, and the downward pressure on the overall economy is bigger. It not only affects the export market of men's clothing, but also has great pressure on the domestic market. P

Affected by serious inventory problems and slowing economic growth, declining domestic sales, orders shifting and rising costs, the export situation of men's clothing is even more serious, and the overall output of men's clothing has dropped.

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< p > from the whole men's wear market, first of all, the consumption cycle of men's wear products is becoming shorter and shorter, new brands are emerging everywhere, the profit margins of men's clothing enterprises are narrowing, and the benefits of large enterprises are declining, and the survival of small businesses is difficult.

At the same time, more and more enterprises of a href= "http://www.91se91.com/" target= "_blank" > textile > /a > upstream industry chain have accelerated to the downstream a href= "http://www.91se91.com/" target= "_blank" > clothing "http://www.91se91.com/" terminal extension, with the advantages of fabric and capital, expand the men's wear area and brand market, and bring more competitive pressure to the existing brand development of men's clothing enterprises.

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< p > secondly, the competition between domestic and international brands in the Chinese market is increasingly fierce. International brands accelerate the layout of the domestic market and add new shops quickly, brand channels continue to sink, and the two or three line market has become the focus of domestic and international men's brand competition.

Such as Zegna, Armani and other international men's wear brand with strong strength and industry experience, after several years of exploring the first line of market, the two or three line market in China "attack the city", showing strong channel mode power.

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In order to reduce labor costs and ease the pressure on raw and auxiliary materials, some men's clothing enterprises have pioneered the shift from China's southeastern coastal provinces and cities to the central and western regions and Southeast Asian countries, so as to maintain production capacity and reduce the cost of production links. < p >

According to Guangdong clothing "a href=" http://www.91se91.com/ "target=" _blank "> dress < /a >, a person in charge of the industry said that some garment manufacturers in Guangdong experienced the migration process from Guangzhou to Jiangxi, then to Guangxi, and finally to Vietnam.

The low price of labor force, the appreciation of RMB and the relative favorable policies of Southeast Asian countries have become the main reason for attracting Chinese enterprises to enter the Southeast Asian market.

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In order to strengthen the competitiveness of the international brand and to have a place in the international market, the development of China's men's wear has begun to internationalize. < p >

At the same time, domestic men's clothing enterprises also began to enter the international terminal retail market and participate in international competition.

In order to realize diversified development of channels, men's clothing enterprises make full use of network marketing channels, which makes the online shopping market more and more important. On the one hand, online brands are growing rapidly, and their modes and profits deserve attention.

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< p > on the other hand, the development of online channels has had a certain impact on physical stores, especially low and medium priced stores.

Today, the size of men's online shopping market is expanding rapidly, becoming the second most popular category after women's wear.

Men's online shopping consumption fluctuated seasonally, and a large number of promotional activities made men's clothing sales the highest in the fourth quarter.

Unlike women's attention to the styles and styles of clothing, male consumers have a strong purpose in online shopping, and they attach more importance to product quality and taste, and have strong brand dependence.

Men's clothing business enterprise geographical distribution characteristics are obvious, mostly concentrated in Fujian, Zhejiang two men's clothing production gathering place.

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< p > slower economic growth, serious inventory problems and international big food market. China's men's clothing is seeking development in internal and external troubles. What's the future trend of China's men's wear? It can be summed up as follows: first, more men's clothing enterprises are committed to enterprise information construction and modern management, using advanced equipment and modern information technology to speed up the deep integration of enterprise information and industrialization, and improve the rapid reaction ability of enterprises.

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< p > with the rapid development of commercial development and technological progress in modern society, enterprise informatization has become an important support for enterprises to improve their market competitiveness and achieve sustainable development.

Men's wear market tends to be personalized, men's wear brands will be further divided into market and consumer groups. The market competition of men's clothing enterprises will further aggravate, and the innovation ability of men's clothing industry will be further improved.

With the continuous expansion of the personalized consumption demand of men's clothing, tailored and hand-made sewing and other series of senior suits in men's clothing are gradually becoming popular. Tailored customization is increasingly favored by some fashion consumers.

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< p > men's wear will develop more and more diversified. New trends such as cross-border cooperation and joint operation, fast fashion and slow life will bring new opportunities for men's wear market.

For example, the relevant garment enterprises are relying on cross-border development, seems to accumulate more wealth in a shorter time, and the overall business has also been developing rapidly.

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< p > in addition, the business model of the menswear retail market will be further innovated. The comprehensive store mode, the lifestyle experience Museum mode, the clothing supermarket convenience store mode, the multi clothing brand collection store mode, the < a href= "http://www.91se91.com/" target= "_blank" > the designer "/a" brand integration store mode, the buyer selection concept store mode, the single product special store mode will become the commercial trend of men's clothing market.

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< p > at the same time, the commercial marketing mode of men's wear market will be diversified.

The emergence and growth of new media marketing and interactive marketing will promote the pformation of business thinking. Men's clothing marketing network will develop towards a compound and three-dimensional way. E-commerce, membership clubs and other new modes are developing rapidly, and new marketing methods such as participatory marketing and implantable marketing emerge as the times require.

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< p > micro-blog marketing has become a hot topic of concern.

Among the official micro-blog established by many Chinese clothing brands, brand image and brand culture have become the main target of brand new media.

For example, the brand name of Shenzhen, the brand of cuddon, is a fashionable men's clothing brand, which is located in business casual. Fresh fashion, high quality, high profile, Seiko and other characteristics are undoubtedly the performance and highlights of its products.

The micro-blog marketing of Jue Du will become the case that Chinese men's wear conveys the brand spirit at present.

As for the effect of micro-blog communication, the evaluation of an industry personage is: "with the help of new media, the careful pmission of brand spirit and culture will eventually become an effective driving force for the brand to accelerate its value-added. At the same time, this a href=" http://www.91se91.com/news/ index_s.asp "> men's clothing brand < /a" also has more details in the audience.

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