Men'S Clothing Industry Is Facing A Crisis Of Similar Sports Brands.

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A letter from P to a staff member revealed that it encountered severe cold in 2012, which reflected the situation of the entire men's wear market.

In the < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > plate, < a href= "http://www.91se91.com/news/index_f.asp" > men's wear > /a > has always been a relatively promising part of the market, but in the cold wave of the industry, it is doomed to be unable to be independent.

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< p > in the view of independent fashion critic Ma Gang, the whole men's clothing industry is facing the crisis of similar sports brand.

"More and more brands, the difference between products is not big, the market competition is more and more intense, some places even appear channel saturation phenomenon, performance decline is very natural."

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< p > < strong > menswear brand collectively "bad mouthing" < /strong > /p >

< p > in the view of the industry, it is difficult to grasp the trend of popularity with the termination of the terminal, and at present, the brand of men's wear is springing up all over the world, and all kinds of international fast fashion are attacking the Chinese market. With the impact of the electricity supplier, the brand men's clothing market with relatively fixed audiences is preempted.

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< p > > business agency < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > branch analyst Chen Changsong told reporters that the problem of "power fighter" is also a problem encountered by many men's wear brands, "it's just a different degree."

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"P" is not the only concern of men's clothing brand in recent years. The discussion about the king of nine herd is also very enthusiastic in its stock market.

According to the online sale of the brand stores, some investors pointed out that the performance of 2012 will decline sharply.

In this regard, Wu Huirong, deputy director of the nine Mu Wang, told reporters that the survey data of individual stores could not reflect the overall operation of the company.

"The influence of the brand is different in different areas. From the point of view of the industry, the king is still more stable."

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P, a senior official who declined to be named, said investors were less willing to sing or to brand.

"The product of the nine herdmen is slightly outdated, coupled with the downturn in the clothing market, and the nine herdmen do not have a very good strategy for themselves."

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< p > < strong > menswear brand lacks terminal control. < /strong > < /p >

< p > in the view of independent fashion critic Ma Gang, the whole men's clothing industry is facing the crisis of similar sports brand.

"More and more brands, the difference between products is not big, the market competition is more and more intense, some places even appear channel saturation phenomenon, performance decline is very natural."

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< p > because the market is hard to pick up quickly, many of the men's clothing brands that are perennial in price have been put down and sold at a discount.

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< p > women's clothing, men's clothing is less sensitive to fashion, and the audience is narrower.

Ma Gang said that the existing inventory problem of men's clothing is mainly due to China's M shaped social structure. Many domestic garment enterprises aim at the middle class with large consumer groups, and compete on a single road.

"Menswear brand is the same consumer group, but the group's consumption demand and ability have been excavated almost."

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< p > another industry told reporters that men's own management and development mode is relatively extensive, product innovation is not enough, too single.

As the brand continues to increase, the consumption capacity is diluted, and the performance decline is inevitable.

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< p > how does the follow-up men's clothing brand need to be changed? The above analysts all point out that the control of terminal consumer demand is the real demand of the brand.

There are many brand stores for men's clothing, but most of them are franchised stores, and brands can't communicate directly with terminals.

And because of the once extensive mode of development, and did not strictly select franchisees, resulting in a lot of quality and after-sales problems.

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< p > in addition to grasp the market to achieve brand differentiation, Chen Changsong also believes that men's clothing brand can also develop sub line products, because a single product audience is too narrow to meet the development needs.

"The Mark Ed Faye of the seven wolves has done everything."

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< p > Ma Gang finally told reporters that the next step of "a href=" http://www.91se91.com/news/index_s.asp "men's clothing brand < /a" will be the same as sports brand, that is, the self purification and elimination of the industry, and the current situation will continue to deteriorate after adjustment.

"Men's clothing enterprises are more dispersed, and the problem is not the same as sports brand, but the overall development path and trend of follow-up are the same as sports brand."

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