The Opportunity Of Developing Women's Clothing Industry Still Exists In China.

< p > as part of the industry of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, the past year is also a joy and worry for the domestic women's clothing industry. The joy is that enterprises pay more attention to improving product quality, innovative consciousness is gradually strengthened, brand building works step by step, women's clothing industry transformation and upgrading orderly. The worry is that they are trapped in the external economic environment. Women's clothing industry is also facing some problems in its development, such as rising raw materials and rising labor costs. < /p >
Less than P, however, it is gratifying to note that women's clothing industry has gone smoothly through this 2012. At the same time, from the current situation of women's clothing development, we can get a glimpse of the general direction of its future development. < /p >
< p > < strong > the development of women's clothing industry in China < /strong > < /p >
< p > the current women's clothing industry has been adversely affected by the complex and changeable economic situation at home and abroad. The market demand at home and abroad has obviously weakened, and the growth rate of major economic indicators such as production, exports and investment has been slowing down, and the efficiency of the enterprises has declined. < /p >
< p > data show that in 2011, the retail sales of women's clothing in major large retail enterprises increased by 23.66% over the same period last year, an increase of 4.43 percentage points lower than that in 2010, and retail sales grew by 6.25% over the same period last year, an increase of 5.78 percentage points lower than that in 2010, and the lowest increase since 2003. In July this year, the retail sales of women's clothing in major retail enterprises nationwide remained stable, up 17.48% over the same period last year, and the growth rate was higher than that of the same period last year. Affected by the slowdown in domestic demand growth, the retail sales of women's clothing in July were 11 million 516 thousand and 500, the growth rate slowed down, an increase of 1.85% over the same period last year, and the total retail sales of women's clothing increased to 82 million 188 thousand and 900 in 1-7 months, an increase of 2.44% over the same period last year. < /p >
< p > from the above data, we can see that the slowdown is a situation in the development of women's clothing industry. However, it is noteworthy that the entire garment industry is also facing the reality of slower growth. Wang Zhuo, Secretary General of the China clothing association, said in an interview with our reporter that the domestic garment industry should continue to adapt to the development trend from high speed growth to low speed growth in the past. < /p >
< p > first, the capacity problem of garment enterprises should be paid attention to. The increase of inventory makes the turnover of products slow down, occupying the working capital, which is not in line with the sales characteristics of the women's clothing market, and affects the sales performance. At present, enterprises do not have many ways to deal with inventory. They often use discounts and other means. While cleaning up inventory, the marginal effect of the brand may be affected. < /p >
< p > not only for women's clothing, "inventory" is the key word of clothing line in 2012. The media is particularly concerned about the inventory problem in the domestic apparel industry: media reports indicate that only 22 A shares listed companies have reached 38 billion 200 million yuan in the third quarter, which is very surprising. Through the analysis of the relevant financial data of garment enterprises listed in China, the media concluded that the current clothing industry was deeply involved in the "inventory crisis" conclusion, and even concluded that "the national clothing enterprises stock is enough for the Chinese people to wear for three years". In this regard, the China clothing association has clarified the rumors of "inventory crisis". < /p >
< p >, however, we should also see that with the weak domestic market consumption, part of the domestic "a target=" _blank "href=" http://www.91se91.com/ "brand clothing < /a > unreasonable growth of enterprise inventories. In this regard, enterprises have taken various measures to actively digest inventory. For example, through product planning, pricing control and other means, adjust production procurement and sales order size, improve market forecasting ability; through online online sales, set up discount stores, increase sales promotion efforts; strengthen internal management, improve information control, terminal sales ability, effective allocation of goods. < /p >
< p > secondly, the international and domestic market environment is not optimistic. At present, in terms of external demand, the order of enterprises has declined rapidly, and the export volume and price of export oriented enterprises have dropped. The output of women's clothing enterprises has declined, sales have slowed down, the growth rate of enterprise investment has slowed down obviously, and the efficiency of enterprises has shown a downward trend. < /p >
< p > again, new marketing methods emerge one after another. E-commerce, especially the subsequent micro-blog marketing, has brought great changes to the marketing philosophy, marketing methods and marketing input of enterprises. Microfilm, WeChat and micro-blog have become important media and promotional tools for brand communication and marketing. < /p >
< p > for example, in June 24th, Shenzhen women's clothing brand JESSIE- Jesse first invested in the production of urban white-collar female micro films in Qinghai satellite TV, Xiamen satellite TV and major video websites. In addition, the famous Amoy women's clothing, Yin man, is the first person to lead the team in the Amoy brand. The four year is a disease. < /p >
< p > when some brands are still struggling with how to squeeze into department stores, some brands have made a new way to explore new sales channels and marketing models. Hangzhou Jiaxi < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > the new classical Chinese style of the song, the brand promotion, has chosen a very forward line -- mobile APP marketing, that is, mobile application client marketing, this is a new emerging media marketing means. < /p >
< p > finally, the color of women's clothing is obvious. At present, the regional brand of women's clothing in China is very obvious. The brand's product capability, market environment, competition factors and survival pressure have further affected its further development. < /p >
< p > in the current domestic women's wear layout, Shenzhen women's wear and Hangzhou women's wear are more representative. They are typical examples of the regional development of women's clothing brand in China. Now, the women's clothing industry in Shenzhen has gradually formed a complete and perfect industrial system and gathering advantages. A large number of well-known women's clothing brands have emerged such as "Ma Tiannu", "maasfield", "Song Li Si", "movie", "Providence", "Euro bran", "lady's house" and so on. At present, Shenzhen has become the "city of women's clothing in China" and has formed the industry pattern of "Chinese women's clothing watching Shenzhen". < /p >
< p > however, Shenzhen women's clothing is also faced with bottlenecks such as land resources, labor costs and so on. Shen Yongfang, President of Shenzhen clothing association, said that when Shenzhen's manufacturing industry was diverted, enterprises could consider Vietnam, Philippines and other countries or establish factories in Yunnan, Sichuan and other western regions. < /p >
< p > for Hangzhou women's clothing, from the original gentle development of Jiangnan Water Village to the present hundred flowers bloom, for example, the nature of Jiangnan cloth, the blue and blue occupation, and the romance of the ancient wood and the sunset have not only added a splendid touch to Hangzhou fashion, but also laid a pivotal position in the Chinese women's wear. Hangzhou women's clothing brand < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > mostly came out of professional colleges, and the background of academic background has made the name of Hangzhou women's wear Academy. < /p >
< p > in addition, Hangzhou women's clothing is mostly in small and medium-sized enterprises, and there are also some problems in employment, capital loans, land and so on. < /p >
Sun Ruizhe, vice president of the Industrial Federation of China, "P" > China a target= "_blank" href= "http://www.91se91.com/" > textile "/a", believes that building regional brands is an endogenous demand for economic development, and an inevitable requirement for the transformation of China's textile and garment industry from a big country to a powerful country. It is a transformation from a large-scale economy to a value economy. This change calls for a breakthrough in all aspects of science and technology, brand, sustainable development and talents. < /p >