Inventory Of The Development History Of China's Home Textile Industry In The Past Year

We are heading for the end of the year, ready to usher in the starting point of the new year. Taking inventory, we summed up the year. Home textile industry The best way for enterprises to develop. This year, the development of home textile industry is relatively stable. The prospect of home textile industry is cautiously optimistic. Although consumption upgrading has slowed down and consumption power has weakened, the confidence of many enterprises to rush sales and build a better brand has not been affected. The industry is prepared, enterprises have countermeasures, exhibitions, e-commerce, and investment promotion conference are all magic weapons to promote industrial development, but if we want to rush out of the cage of the off-season and return to the happy times of the industry, we need to constantly look for the positive energy of the industry.

　　 "12th Five-Year plan" to build home textile power

At the beginning of 2012, the China Textile Association issued the outline for the 12th Five-Year development plan of China's home textiles industry. It sets the tone for the development of the home textile industry, and points out the direction for the development of the enterprise. The outline points out that entering the "12th Five-Year", home textiles will follow the entire textile industry and move towards the goal of turning home textiles into a home textile power.

Comment: the "12th Five-Year plan" of home textiles has been promulgated at all times, which will play an important guiding role in the future trend and development of the industry. It has far-reaching significance for optimizing the industrial layout, speeding up brand building, improving public platform construction, accelerating technological progress, promoting industrial upgrading and realizing sustainable development. With the abundance of materials, consumers have put forward higher requirements in product design, enterprise scale and industry standard. In order to cope with the market changes, the "12th Five-Year" period of industrial development should optimize the industrial layout, promote coordinated development, explore diversified channels, build a new marketing pattern, speed up brand building, build an omnibearing system, strengthen personnel training, consolidate the foundation of a powerful country, improve public platform construction, create a favorable development environment, advocate home textile culture, highlight Chinese characteristics, accelerate technological progress, promote industrial upgrading, develop circular economy, achieve sustainable development, extend product services, actively expand domestic demand, speed up the export of independent brands, and promote the construction of diversified international markets.

　　 China needle will "fission" innovate service

In March 13th, the ninety-fourth session of the acupuncture conference was opened. The exhibition is divided into China home textile exhibition and China underwear fashion exhibition. There are 4 exhibition halls, nearly 50 thousand square meters, up nearly 30% from last year. The theme of this exhibition is "fission". The organizers hope to convey that the soul of Chinese knitting and home textiles lies in innovation through exhibition. It is not only the innovation of external form of design, but also the innovation of product research and development, the innovation of internal culture and the marketing mode.

Comment: at the ninety-fourth session, many entrepreneurs were satisfied and honored in the dazzling new products. At the same time, they showed different orientations and opinions in the expression of glowing and dancing. In any case, the different paths that entrepreneurs choose is not the "differentiation" competition that we advocate. In the process of a relatively high level, some of them have been overflowed, while others have overcharged 35. After collecting a lot of data and resources, they have carried out meticulous screening and sorting out their hopes, dreams, expectations and surprises, and analyzed which resources are potential, which are realistic and which are ineffective. The mid 2013 will soon begin, believing that they have digested and absorbed last year's harvest and are moving forward towards the goals of the new year. {page_break}

　　 The first home textile professional bank was established.

In June 19th, China Minsheng Bank Nantong textile sub branch was formally established. It is the first branch of home textile professional in China.

In order to widen the financing channels of home textile industrial clusters and innovate the guarantee methods and financing methods of medium-sized and small and micro enterprises, the China Minsheng Bank, Nantong home textile industrial business cooperative, Nantong Minsheng home textile Asset Management Co., Ltd. and the livelihood textile development fund were established on the same day, which will provide guarantee and mutual assistance services for small and micro enterprises and SME financing, and expand the scale of enterprise financing. China Minsheng Bank Nantong branch home textile sub branch will issue 500 million yuan loan to 150 enterprises in the first place.

Comments: in recent years, the home textile industry is facing extremely complex. economic environment The establishment of home textile sub branch is of great significance to the development of home textile industry. It is a combination of industry capital and financial capital, and helps to complement each other's advantages. According to statistics, there are about 1023 small and micro enterprises registered by the national industrial and commercial bureau, which occupy a large proportion of enterprises. The establishment of home textile sub branch will alleviate the pressure of survival for enterprises and make an important contribution to the transformation and upgrading of home textile industry, especially in Nantong's home textile industry.

　　 China's home textile brand influence Media Award wins its own.

In August 27th, the 2011~2012 China textile brand influence Media Award Presentation Ceremony and the China home textile brand channel construction high-level forum were opened in Shanghai in August 27th. The theme of this forum is "enhancing brand value and strong terminal channels". The forum is closely related to the topic of the most concern of domestic enterprises at present, standing at the height of the industry to dispel doubts for enterprises, and help enterprises clarify their management ideas. Through one year's inspection and appraisal, the organizers selected 11 enterprises with bright results in various fields to issue the award of media influence for Chinese textile brands.

Comments: after two years of holding, the high level Forum on China's home textile brand channel construction and the media award of China's home textile brand influence has become the focus of attention in China's home textile industry. The award-winning brand has a profound influence on the textile industry through various mainstream media, and has a profound social influence. The final ranking of the selection has also become a barometer for the operation of the home textile enterprise. The result provides a reference index for the whole industry, and also enables the public to have a scientific and in-depth understanding and understanding of the home textile brand.

　　 China Home Textile Conference held in Beijing

In November 17th, the 2012 China home textile conference hosted by China Household Textile Association was held in Beijing. Judging from the more than 200 enterprises tracked by the home textile industry association, the division of production and benefits is more obvious, and production and efficiency are tilted to the dominant enterprises.

Wang Tiankai, President of China Federation of textile industry, pointed out that after 10 years of rapid development, the home textile industry has made remarkable achievements in promoting the formation of modern home textile industry system, including product variety and variety. But at the same time, the concentration of domestic textile industry is still not high, the problem of homogenization of low-grade products still exists, and core resources such as brand building and high-end trends are still insufficient, compared with developed countries, there are still many gaps.

Comment: unlike the traditional home textile conference mode, the forum has arranged a brand dialogue session, and the entrepreneurs and marketing experts have been talking about the relationship between the home textile brand and the channel construction again. Through their dialogue, we can see that the Internet has brought about changes in sales, stepping out of a road suitable for online and offline two different scenarios, designing a better product, creating a living environment, enabling enterprises to contribute to a higher sales volume. {page_break}

　　 China international home textile exhibition attracts two trends twice a year

In February 29th, China International Home Textiles and accessories (Chun Xia) Fair was held at Shanghai Expo exhibition hall, which is the first influential Chinese textile industry in 2012. Exhibition 。

In August 28th, the eighteenth China International Home Textiles and accessories (Qiu Dong) Fair was opened at the New International Expo Center in Pudong, Shanghai. The exhibition will last for 3 days.

Comment: there is no doubt that the two China International Home Textiles and Accessories Expo has become the weathervane of China's home textile industry, attracting large numbers of Chinese and foreign exhibitors both in terms of scale and influence. At the spring and summer textile exhibition this year, members of the dealer Specialized Committee discussed the reasons for the lack of branding in the fabric industry. The arrival of the autumn and winter home textile exhibition is a clear indication of the uncertain home textile market in the second half of the year. It provides a good opportunity for enterprises to learn and learn from each other. The high-end platform of China international home textile exhibition has witnessed the whole process of the vigorous development of China's home textile industry, shouldering the guidance of industry associations to the transformation and upgrading of enterprises, the transmission of industry and enterprise development confidence, the expansion of marketing channels, and the upgrading of design level. {page_break}

　　 China international home textiles design competition has passed 10 years.

In July 27th, the 2012 China International Home Textiles Design Competition was announced in Nantong. The theme of this competition is "Gui Shang", to guide the transformation of China's home textile industry from manufacturing to creative upgrading during the "12th Five-Year" period. "Gui Shang" can be interpreted as "highly valued home textiles" or "high value-added home textiles". "Summer cicada" and "landscape new image" were awarded the gold medal of China International Textile creative design competition. "Magpie Xi", "rhythm", "flourishing age" and "blue rhyme" were awarded the gold medal of "Zhang Jian" cup of China textile design competition.

Comments: at this point, China International Textile Design Competition has gone through 10 years. At present, China International Household Textile Design Competition It has become an international competition in home textiles design competition with the largest number of entries and the largest number of entries. The home textile design competition has nurtured the new design force, and the design level of the entries has improved significantly, greatly promoting the development of the industry. Over the years, China international home textile design competition has been at the forefront of home textile industry, advocating fashion and innovation. As an important part of home textiles, design plays an important role in the development of the whole home textile industry.

　　 Home cooling products branch issued self-discipline convention

In September 24th, the China Textile Business Association household summer cooler branch was established in Beijing. The General Assembly elected the Council of the household cooling appliances branch for the first time, and passed the "Regulations on the work of the China Textile Business Association's summer cool products branch" and "financial management measures". The 20 vice presidents elected on behalf of the whole industry issued the Convention on integrity and self-discipline, and promised to continuously strengthen credit building, promote fair competition, maintain market order and enhance corporate social responsibility in the field of production and service.

Comment: Although the overall development situation of home cooling industry is good, there are many problems to be solved at the same time. The establishment of the summer cooler branch will promote the more standardized development of the industry. At present, the proportion of household cool goods in the whole home textile industry is still small. The summer cool home textile enterprises, which are in the rising stage, must use quality to maintain the industry and brand image. Only by honest management can we win the recognition of consumers. Only by consciously maintaining market order, will summer cool home textile enterprises have a common development.

　　 Home textile industry cluster will be held in Nanning

In November 29th, the 2012 home textile industry cluster and local association leaders held a meeting in Nanning. The theme of this meeting was "expanding the export trade of ASEAN". Yang Zhaohua, President of China Household Textile Industry Association and other leaders from nearly all the industrial clusters, local associations and local leading enterprises and media representatives from around the country attended the meeting. The conference commended the home textile industry cluster, the advanced collectives and advanced individuals of local associations.

Comments: the industrial cluster meeting aims to further promote the healthy and sustainable development of home textile industry cluster. The home textile industry cluster has promoted the development of home textile industry from scratch, from small to large. At the same time, the home textile industry as a livelihood industry and enriching the people industry has promoted the development of local economy and regional economy. China's home textile industry cluster has obvious regional characteristics, misplaced development, and has established a regional brand with industry representation, higher market share and certain influence, and a well-known brand in the region.

　　 6 home textiles achievements won the "textile light" Technology Award

In November 29th, 2012 China Textile Industry Federation science and Technology Education Award conference was held in Beijing. 2012 China Textile Industry Federation's science and technology progress award awarded 171 items: first prize 13 items, two prize, 53, three and so on 105 items. Among them, there are 6 items related to home textile enterprises and related to the home textile industry.

Comments: after the "12th Five-Year plan" was introduced, the entire textile industry entered the transformation and upgrading period, and how the home textile industry took the pace of transformation and upgrading, and technology is probably the best weapon. The home textile project won the "textile light" home textile project for different home textile enterprises or independent or with institutions, in-depth research in its own field, more technology applied to the production of home textile products, they contributed to the industry, set up the banner of science and technology.