Underwear Enterprises Bloom In Shanghai --2013

< p > from October 2012, the underwear business leader of Zhongshan Xiaolan underwear enterprise boss Du Kang (a pseudonym) was busy.

Although there were several months before the opening of the ninety-fifth Shanghai central Acupuncture Association in 2013, Du Kang did not dare to neglect it. It was difficult for him to get a good booth in the needle shop, and returned to the company. He immediately convened a meeting to set up a special group to confirm the design and construction of the booth, as well as product development, marketing policies and service training for exhibitors.

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< p > Du Kang so values a href= "http://www.91se91.com/news/index_z.asp" > Shanghai "middle needles" lingerie exhibition < /a >, he admitted that this is a matter of vital importance for the development of enterprises. As a new brand, if we want to stand out in the competition of strong competitors, we must make use of influential platforms so that agents across the country can get close contact with brands and products, which is much better than running alone in the market.

To this end, he decided to sign eight provincial agents in the "China Acupuncture Association".

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< p > "as a new brand in the industry, we must let the market know the brand in a short time. We only have to participate in the Shanghai intermediate needle".

To do so, on the one hand is to appear in the industry, on the other hand, it is hoped that through this platform investment.

This is what a reporter said when he interviewed an enterprise in Zhongshan.

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Less than P, in Xiaolan, there are a handful of people exhibiting this idea.

It is understood that in March 2013, the ninety-fifth "China underwear fashion exhibition" and the "China needle and cotton trade fair", which will be held in Shanghai in March 2013, will be held in Zhongshan underwear.

In addition to the participation of veteran enterprises, some of the rookies such as "Tim Mu" and "Wijci" will all participate in the exhibition.

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< p > Lai Jianlong, the marketing director who wants to participate in the "middle needles", hopes to understand the agents throughout the country through the platform of the China Acupuncture Association. At the same time, he will carry out high-density information dissemination through exhibitions and media publicity, and start the first shot of the brand entering the domestic market.

He also paid attention to some information of his colleagues before deciding to participate in the exhibition. Compared with that, he had a good effect in attracting investment. Therefore, the first stop of brand shaping is Shanghai's "China Acupuncture Association".

Wijci and Carberry brand have established a channel network. This exhibition is mainly intended to further strengthen the brand image and recruit agents in the blank market.

Therefore, for exhibitors, they are determined to make preparations and prepare for them early.

There are also other businesses that are busy.

As the main plate of Zhongshan underwear, men's underwear and underwear enterprises hope to shine the golden signboard of underwear town by holding the exhibition.

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"P" has always been held at the beginning of the year, the "middle needle" has been described as "a href=" http://www.91se91.com/news/list.aspx "Classid=101112106103" > needle spinning industry < /a > development of "rain watch". From the current statistical data, men's underwear will become a new bright spot in the market in 2013.

The trend of this market can be seen from the annual "acupuncture meeting". When the heat is strong, the number of exhibitors is the largest. In recent years, men's underwear has become the mainstream. It also shows that the market potential plate is being further stimulated.

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The "Chinese Acupuncture Association" in P > 2013 was divided into "China underwear fashion exhibition" and "China needle and cotton fabric fair".

Reporters from the Organizing Committee of the exhibition, the relevant personnel were informed that the exhibition in addition to Zhongshan's "Baotuo seek rise", but also a big gathering.

Besides the underwear brands such as jieliya, La Sha, and Handan, many domestic textile brands such as mousse, goodnight, and Ya Fang Ting will also be stationed in the needle club in large numbers.

According to the staff, there is a "strange" phenomenon in the exhibition: some of the traditional big ones are once again dressed up.

The move also shows that in the case of further compression of the external market space, the Chinese market will become the last piece of "fertile soil", and enterprises will also strengthen the development of the domestic market, with unprecedented competition.

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< p > enterprises are keen to show their strength and brand image in the "Chinese Acupuncture Association". This is because this is a grand exhibition of the needle textile industry, and also an excellent display platform for the corporate image. As a bridge between production and marketing, brands and agents can achieve efficient docking on this platform, which can play the best role in promoting the layout of the national market channel network.

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< p > it can be said that at the beginning of 2013, < a href= "http://www.91se91.com/news/list.aspx Classid=101112106103" > underwear enterprise competition < /a > "middle needle Association" is due to the change of market competition pattern, and also indicates the trend of China underwear market development next year.

The competition between enterprises is a kind of communication and communication. In the process of seeking market layout, enterprises need to use effective platform to invest the least amount of money and get the maximum benefit.

And this is one of the elements of the "needle club" of the old exhibition.

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< p > the market is changing rapidly. In the face of 2013 underwear market, as an enterprise, as a brand, are you ready? < /p >