Light Weight Is The Future Development Trend Of Down Jacket.

< p > this winter, the temperature in Beijing has reached a new low of nearly 10 years. This also makes the sales of the down jacket in Beijing become hotter.

However, whether it is refurbishing the custom down jacket or the newly bought down jacket, the short down content is not enough to be the main quality problem of the current down clothes, which is not only related to the enterprises to reduce the cost of work, but also to the fierce competition in the current down clothing market.

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< p > < strong > quantity is the main quality problem < /strong > < /p >.

< p > > a a href= "http://www.91se91.com/news/index_f.asp" > down dress < /a > Custom refurbishment shop on the Tuanjiehu road in Beijing. The reporter saw a black half down jacket priced at 420 yuan. The inflatable logo was printed with "90% white eiderdown" and displayed some samples of snowy white fluffy down.

"Don't look at that mark. This down jacket is not that high, otherwise it's not the price."

Perhaps in order to attract business, the owner explained to the reporter voluntarily: "my family used a good pile, this is about 80% of the amount of cashmere, I told you the truth."

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< p > it is understood that the quality of down garment is the main quality problem of down garments.

In this year's quality supervision and inspection of down garment products carried out by the Guangdong Quality Supervision Bureau, a total of 78 batches of down a target= "_blank" href= "http://www.91se91.com/" > clothing > /a > products were selected from 67 enterprises in Guangdong Province, and 47 products were unqualified. The main unqualified items included down down and down down.

Looking at the results of the state supervision and sampling inspection of the quality of down garment products in recent years, the unqualified quality of down down clothing is the main reason. For example, in 2010, the quality inspection of the down garment product quality was conducted by the state supervision and inspection. 3 of the 4 unqualified products were unqualified in down down. In 2009, the main quality problems found in the national supervision and spot checks of the quality of the down garment products were found to be less than the standard requirements and the cashmere contents of individual products.

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< p > "the content of down and down is the percentage of velvet and velvet in the down. The national standard requires that the amount of cashmere should be over 50%.

There are some routine checks for down eiderdown, such as cashmere content and fluffiness, etc. from the current situation, the main quality problem is to use inferior materials as fake raw materials. Two, the amount of nominal filling is not in conformity with the actual situation; the three is that the down fluff is not qualified.

An expert from the national clothing quality supervision and Inspection Center (Shanghai) told reporters that the index of cashmere content is an important index for evaluating the quality of down garments and the thermal performance of down garments. The higher the amount of cashmere is, the better the thermal insulation performance is, and vice versa. The index of filling capacity mainly reflects the quality of the eiderdown filled in irregular space formed by sewing and lining materials. If the stuffing is filled more in a certain space, the amount of filling will also increase, and the thermal insulation property of the down jacket will be better.

At present, many of the two indicators of down clothing products are not eligible for an important reason is that some enterprises in order to reduce costs, shoddy, Jerry building.

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< p > < strong > quantity is the current competitive situation < /strong > < /p >.

< p > it is learnt that after about 10 years of development, the average per capita possession of the down garments in China's second tier cities has basically reached 2~3, and the three line cities, that is, the rural areas, can reach 1 per capita.

As a result, there is little room for growth in the sales of down garments and even shrink. According to the statistics of key large retail enterprises in China, the growth of retail sales of feather goods and the proportion of retail sales in clothing have declined in recent years.

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< p > at present, in China's down jacket Market, apart from Bosideng, Yalu's professional down jacket brand, JEANSWEST and other clothing brands, Lining and other sports brands have launched their own down garments products, forming a pattern of three parts of the world.

Although fashion brands do not have many styles of down garments, their sales volume is high and their sales advantages are very obvious.

With the development of the market, the down garment products are becoming more and more abundant. Many brands also produce other feather products, such as down vest and feather knead.

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"P >" from the perspective of business management, down garment brand has its own specialized brand management strategy, and other clothing brands also have diversified management considerations, forming the status quo of many brands entering the down garment field.

However, from the perspective of market share, the brand of professional down clothing still has an obvious advantage.

Zhan Weiwei, Deputy Secretary General of Specialized Committee of China Garment Association, said.

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< p > Yao Xiaoman, director of the China feather and down industry association, has said that in the first tier cities of China, the competition in the down garment market has been very intense, especially the entry of international brands and fashion brands, making the brand of the professional down jacket threatened.

In China's three or four tier cities, the intensity of market competition is lower than that of the second tier cities, and has relatively mature consumers. The development space of the down garment market is still large, and the professional down jacket brands should pay special attention to these cities.

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< p > < strong > light weight is the future development trend < /strong > < /p >.

< p > reporter noticed that this year's down jacket is thinner, lighter, warmer and colourful than that of people's heavy eider.

"Light feather down" is the most popular down garment product in recent two or three years, and it is lighter because of its choice of down material.

And fashion, light and thin, is also the future development trend of down garments, they will be different in the choice of fabric and process.

Zhan Weiwei said.

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< p > in December 9th, China's down product fabric development forum, Xu Wenying, vice president of China's "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "Industrial Federation, once pointed out that from the initial material coating technology used to ensure that the stuffing of feather and other fabrics does not appear to pile and run wool, and to develop and apply fine denier high density fabric, the chemical fiber filament fabric has taken a key step in the down products market.

Nowadays, fine denier and high density fabric has been widely used in down fabric, which fundamentally changed the traditional concept of down fabric.

With the continuous improvement of the technology level of fine denier and high density fabric, the technology of anti drilling is no longer dependent on coating, and the appearance of feather and down products is free from overstaffing and stiffness, instead of light and comfortable.

In addition, with the development and application of new fibers and functional fibers, chemical filament fabrics give more new functions to down products.

The popularization and application of functional fabrics such as radiation protection, UV protection, bacteria control, antibacterial, anti mites and far-infrared make the down products provide more new choices for consumers.

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