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    Traditional Enterprises Need Help In Choosing The Major Of Electric Power Operation.

    2013/1/11 22:54:00 57

    E-Commerce Service CompanyTraditional BrandTraditional Brand Electronic Commercialization

    < p > > span style= "font-family:microsoft YaHei"; "enterprise span span" style= "font-family: song body"; "industry needs generation operation company because the enterprise is afraid of trouble, so find a generation of operation company to fully trust, so that you do not worry about yourself. In fact, the core is: 1, professional people do professional things. 2, e-commerce service companies do better than enterprises to save costs and create greater efficiency. < /span > < /span > /p >
    < p > < span style= > font-family: song body > > so the traditional brand is actually a company that can solve professional problems, and can do more cost efficient and efficient company than the enterprise itself. < /span > < /p >.
    < p > < span style= "font-family: song body >" so what kind of e-commerce service company does the traditional brand need? < /span > /p >
    < p > < span style= > font-family: song body > > in recent years, we have seen service companies that shoot products and describe products. There are warehouses and management companies. There are companies that operate on behalf of the company, there are customer service hosting companies, there are business solutions IT service companies, there are marketing service development companies, and e-commerce marketing service companies. < /span > < /p >.
    < p > < span style= > font-family: song body > > of course, with the development of electronic commerce, the overall hosting of e-commerce marketing companies is becoming less and less. On the one hand, the whole hosting business is acting on behalf of the operation company, regardless of the brand and the price war to damage the brand. On the other hand, more and more brands begin to multi channel e-commerce strategy, so they begin to build their own e-commerce department. < /span > < /p >.
    < p > < span style= > font-family: song body > > what is the core work of the enterprise's e-commerce department? Integration of enterprise resources and external resources to develop e-commerce, business enterprise e-commerce business, take account of planning, sales and network brand image, manage brand network channels. < /span > < /p >.
    < p > < span style= > font-family: song body > > therefore, the core of their own e-commerce department is to integrate resources and develop e-commerce business. Their integrated e-commerce service providers will certainly help them develop e-business without losing their jobs. For example, if the sales performance of a brand's e-commerce department depends entirely on the generation operation company, then the e-commerce department will have no credit for hard work. Because all of the achievements have been done by the electricity supplier instead of the operation company. Even if it is really not a good operation company, to change a company, for the brand is also a great waste of resources and time. < /span > < /p >.
    < p > < span style= "font-family: song body >", so the more the original brand began to integrate itself as an integrator of resources, the operator of electric business, and the manager of network channel, and personally worked on its own e-commerce business. But because of the large number of e-commerce links, various professional e-commerce service companies emerge as the times require. < /span > < /p >.
    < p > < span style= "font-family: song body > > > strong > 1, system solution company < /strong > /span > /p >
    < p > > span style= "font-family: song body"; for example, we see shopex, another city, Yisheng and so on in the market. All brands need a system to connect each platform, at the same time realize inventory and CRM management, so these companies can basically be said to be the standard for enterprises to develop e-commerce. The first thing to do is to have a net line, and their existence will not grab the jobs of professional managers in the electricity sector. < /span > < /p >.
    < p > < span style= "font-family: song body > > > strong > 2, warehousing trusteeship management company < /strong > /span > /p >
    < p > < span style= > font-family: song body > > such as Wuzhou online, Baishi logistics and so on. People who have made electricity providers know that the most painful thing to do is not to sell goods, but to sell them out. Therefore, their existence has solved the worries of the electronic commerce department. Their existence will not grab the jobs of professional managers of electricity suppliers, and they will also have a bright future. < /span > < /p >.
    < p > < span style= "font-family: song body > > > strong > 3, the electricity supplier operation company < /strong > /span > /p >
    < p > > span style= "font-family: song body"; "this market is free to catch" is a great deal. The existence of such companies is the most uncomfortable for professional managers. On the one hand, they need policies, concessions and budgets, and on the other hand, they are fighting for price war, aiming at sales volume as the core. Selling more is a contribution to the operation of the company, the price is low, the scolded is the professional manager, how can I sell my brand so low? Therefore, the electric power generation operation company is the opposite of the brand electronic commerce department. Their existence makes the professional managers of the enterprise electric business department not too much value. < /span > < /p >.
    < p > < span style= "font-family: song body > > > strong > 4, e-commerce marketing company < /strong > /span > /p >
    < p > > span style= "font-family: song style"; for example, joywell in Shanghai, such as IDEAinside in Xiamen. This kind of company is basically a thankless company. It is a credit for the brand electric business department to do well. It is not good to say that the final payment can not be received. It is also necessary for the business sector to carry out the black pot. Therefore, the electricity supplier marketing company must think clearly about how I can complement each other with the business electricity supplier department, and how to create value for them: < /span > < /p >
    < p > < span style= > font-family: song; > first, do what you can do professionally, and they are not very good at it. For example, network brand planning. For many online brands, their brand positioning is confusing. Therefore, a professional company needs to sort out the brand. Outsourcing this thing will not appear to be a professional manager's incompetence, but a more scientific and professional consideration for brand development opportunities. < /span > < /p >.
    < p > < span style= "font-family: song body >" secondly, large-scale e-commerce marketing activities planning. This is the same thing as marketing every day, but it's the same thing for everyone to cook a few dishes, but big marketing activities are like red and white. You must invite a chef. < /span > < /p >.
    < p > < span style= > font-family: song body > > again, creative marketing communication of electric business. This concept I explain, now many large scale e-commerce marketing activities are resource integration marketing communication activities, such as AFU and several meters cross boundary and so on. This kind of resource integration activities will inevitably require integrated creative marketing communication, so that activities can be carried out outside the station. < /span > < /p >.
    < p > < span style= > font-family: song body > > last, the consultant service of daily marketing communication activities. Everyone in the electricity industry is crossing the river by feeling the stones. Just like everyone is a new driver, so it is necessary to find an experienced driver sitting on the side of the consultant consultant, at least in this way, the bottom of his mind is more. < /span > < /p >.
    < p > < span style= "font-family: song body >" above several sections for the electricity marketing company is professional, can do a good job, for the brand e-commerce department is icing on the cake, nor will they grab their jobs or let them lose their jobs. < /span > < /p >.
    < p > < span style= "font-family: song body > > 5, customer service outsourcing company and filming and product description company. This type of company actually has the value of their existence, which is the cost advantage brought by scale benefits. In essence, this kind of company is the buy and sell of human resources, earning the difference between them, and also allowing enterprises to save money. < /span > < /p >.
    < p > < span style= "font-family: song body > > 6, marketing tool development company. I think this kind of company is very promising. All brands want to say that after reading the rules of activities, the rest of the marketing tools can be completed, so the pressure of customer service consultation and manual operation will be smaller. That is to say, marketing tools are important tools for customer service to be rescued from Wangwang's dilemma. < /span > < /p >.
    < p > < span style= "font-family: song body > > 7, professional supplier service provider. This concept may be strange to you. In fact, their essence is like a traditional OEM dealer. They supply goods for merchants, such as the digital man in the men's clothing industry, which is based on their own designers to develop a large number of products, providing the Internet brand with worries and worries. The core competitiveness of this kind of service providers: I think: first of all, is there any advantage in product style? Is there any advantage in product cost? Is the reaction speed fast enough? If there are so many competitive factors, then there will be extensive market space for such companies in the depth of Taobao's small and beautiful strategy. < /span > < /p >.
    < p > < span style= > font-family: song body > > although there are so many electronic service companies in the market, can an electric business company create value for the development of the traditional brand electric business, can solve their problems, can they save money? Can they make things better? It is the traditional Brand Company's choice to choose the partners of electric business. < /span > < /p >.
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