The Current Situation Of Beijing Clothes Stall: Popular And Collocation

Intersection of Tongzhou District Tong Chao Street

Neighbourhood: New Hualian home Century Star City Sunflower, Suzhou era, Tsui Ping, Bei Li, etc.

History of "stalls": two to three years

The number of clothing vendors in the whole street: about 40 households.

Are there other occupations for the stall: 63% part-time 37% full-time?

Does the stall plan long-term business? 50% plan long-term operation, 50% short-term plan.

Purchase channel: zoo wholesale market accounted for 38% of manufacturers direct supply accounted for 19%, Dahongmen wholesale market accounted for 12%, online accounted for 12%

Business hours: 18:00-22:00

More than 5 p.m., near the intersection of Tong Chao street in Tongzhou District, Beijing, Ms. Yan, 35 years old, stopped her Peugeot 206.

And until more than 6 o'clock, she opened the trunk, unhurried out of the car dozens of knitted sweaters, according to different colors and styles classification, in the trunk set up a booth.

At this time, more than 40 small traders were gathered here, and the small traders were mostly women between 20 and 40 years old. This time and place were carefully selected by Ms. Yan, and she came back from her clothing stalls at the fixed farm every day, and she drove to here to set up the stalls because she could not afford to eat. Because although two or three people had set up stalls here, no one had come to collect the booth fees, so the booth fee was saved.

Ms. Yan's husband works in a foundry enterprise in Beijing, so the source of her supplies is knitted sweater and woven sweater.

With more than 6 years of experience in opening a shop, she will tell you the fashion this summer and will tell you how to match each garment. Therefore, it has been more than a month since the stall.

Although there are signs of "5 yuan / piece, 10 yuan / piece, 15 yuan / piece" beside the stalls, Ms. Yan's clothes are still very popular, and she sold four or five pieces later.

Starting from 6 o'clock every night and ending at 10 o'clock, she attracts customers like other peddlers.

During the day, her identity is a foreign trade export.

The owner of a shop, her own shop is close to the media university and the surrounding area. The customers are mostly students and residents. Because the rental shops have to be demolished, she tries to put up the stalls near the Tong Chao street. "The same knitted sweater is generally priced at 198-298 yuan in the shop, which is also a cost price, asking for a price of 30-50 yuan, and because most of the clothes are samples from the factory, only this one satisfies many young people's demand that they don't like the crash suits, and they usually earn forty or fifty yuan a night, and supplement some daily household expenses."