Developing Footwear Brand In The Pformation Of Shoemaking Industry

August 23rd, a few days ago,

Every deep in the world

Since capital came to the world, one of its basic characteristics is to chase high profits.

"Made in China" is the pronoun of "world factory". After many years of operation, especially after the baptism of this financial tsunami, its low labor cost, high energy consumption, low product profit and high environmental pollution have obviously failed to meet the needs of our national conditions.

From this I think that the historical moment of international industrial product processing gradient pfer has arrived in China.

Many traditional, labor-intensive, low value-added products will inevitably be pferred to Vietnam, Kampuchea, India and some African countries. This is the game rule of modern industrial trend.

In the last 80 to 90s of last century, the largest shoemaking production base in the world was concentrated in Japan, Korea and Taiwan.

In the mid and late 90s, the world shoe production center began to shift to China.

However, we regret to see that in the "gradient pfer" of the gust of the shoemaking industry, the former shoemaking powers did not leave the international brand.

European countries such as Italy, which began to manufacture leather shoes hundreds of years ago, still monopolize the international brands of leather shoes, and are leading the trend of fashion consumption in the world.

I only have leather shoes products here. Today, many of the products made in China are also faced with the historical choice of "gradient pfer".

It is a serious task to face and ponder every Chinese entrepreneur who has a sense of national mission.

After 26 years of development, Hengda Group, which has grown up in the process of reform and opening up, has developed into one of the largest shoemaking enterprises in China.

In particular, this is the first identified as "Shandong industrial design center", that is, to encourage us in the current world economic gradient pfer, so that our traditional "made in China", through technological innovation and pformation and upgrading, the Phoenix Nirvana jumped to "China created".

By the end of the international division of labor, the industrial chain has been upgraded to the high end of the industrial chain with creativity and design marked by international brands.

This requires us to work hard in technological innovation.

History can repeat itself, but history cannot be repeated.

At the turning point of history, it is often related to the future destiny of an enterprise or a nation.

I firmly believe that the rising China will become the locomotive of the world economic development in the twenty-first Century.