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Online Shopping Risks Are More Than &Nbsp; Still Need To "Cold" Consumption.

2010/8/23 11:22:00 83

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In 2004, when Taobao was born, perhaps no one could predict that the emergence of a web site would affect a generation.

Consumption habit

However, it turns out that online shopping has become an inseparable consumption for many people nowadays. E-commerce is showing unprecedented heat waves, triggering a series of reform uprising.

Remember that one or two years ago, the competitor once tried to prove the "poor quality of the products of customers", and in the twinkling of an eye, the cost analysis based on the fan Ke Cheng pin mode came out on the Internet.

The original price of 99 yuan VANCL cotton short sleeved shirt, bought two yuan 168 yuan, the cost analysis for freight and collection fees 15 yuan, packaging materials and accessories costs 4 yuan, business tax 8.4 yuan, inventory loss 6 yuan, warehousing and office rental 8.4 yuan, labor management fee 16.8 yuan, advertising costs 50.4 yuan, so the management and operation costs 109 yuan.

In short, if we want to achieve breakeven, the cost of producing single VANCL shirts and fabrics can not exceed 29.5 yuan.

The implication is that if VANCL costs more than 29.5 yuan for production and fabric, the future will be difficult.

Although this study is clearly targeted, it has to admit that research does reflect some problems.

Online shopping, do you really feel relieved?

online shopping

At the beginning, low quality and low route change.

In fact, anyone in the industry has their own calculator. The input of fabric and technology naturally determines the final quality and price of the product. This should be the fact that no matter how hype and discount can not be covered up.

Looking back now, online shopping is to make use of this, so that consumers can pay attention to prices and start with prices.

Many fashion editors in the industry talked about their online shopping experience, saying that they initially began to interest in online shopping from their schooldays. One was because the cost of living in the student era was limited, and the second was to buy cheap goods from the Internet, even though "watching the eye" did not mean "too much pain".

Now, however, it seems that 80% of the cheap goods purchased at that time, especially clothing, are useless.

Moreover, because the price is too low, the clothes that they buy can not be used at all.

Many fashionable personages reflect that when buying clothes on the website, it is not smart to buy "cheap goods", and it is true wisdom to buy goods that are cost-effective.

Then the next implementation of online shopping is faced with a problem, how to choose a high price price product? Editors also give you some suggestions according to their years of online shopping experience: for example, the most important thing is to choose fabric, so we have to have some basic understanding of the fabric.

First of all, the cotton fabric is made of cotton, so to a large extent, the quality of the cotton determines the quality of the fabric.

At present, cotton is divided into coarse cotton, long staple cotton (also called island cotton) and upland cotton. Good high count yarn cotton fabric must be made of long staple cotton.

In the long staple cotton, the best quality is Egyptian Cotton and Pima cotton (Pima Cotton).

Egypt's long staple cotton has a diameter of 25% smaller than that of silk, and almost no neps after weaving. Its strength is high, its fibers are neat and uniform, and there is a special mercerizing effect. So the fabric of Egyptian long velvet cotton is particularly delicate, with a silk like luster and a sense of quality. Many times the washing of clothes will remain bright, and Egypt's long staple cotton is purely hand picked, naturally pollution-free, and the price is naturally the most expensive in the world.

At present, all the two most valuable brands of cotton are used as raw materials.

The brand of Internet sales is still rare.

This is what the proverb calls "one penny and one piece of goods". 68 yuan or 99 yuan can not buy expensive long staple cotton fabric at any cost.

In addition, we have to mention the Oxford spinning fabric, which has the advantages of comfort, moisture absorption and quick drying.

But at present, the domestic direct selling Oxford spinning shirts are mainly made of 40 yarn fabrics with slightly rough texture and feel like denim. The manufacturing cost is relatively low, and there is still a certain gap between the upper class life style and the mainstream business concept.

So what kind of professional qualities do businesses play can't be trusted.

In fact, no matter what it is.

style

Women's clothing is also a quality menswear. When you buy online, you should discuss with sellers more often. You can see some doorways in a long time.

Shopping online is still a long way to go.

Now, with the attention of the media, people have gradually noticed that nowadays a large number of online websites have been set up, attracting consumers' attention with different last ones.

For example, the newly established dream bazaar online mall, mainly engaged in online sales of underwear, is not as well known as other Taobao, buy bags and so on. However, since its inception, it has been featured by its uniqueness and high cost performance. It has also been favored by many online buyers.

Their demand for their products is that the design is humanized and the style is clear, but the quality must be guaranteed.

Online shopping brands are most important if they want to ensure product quality and reputation, and have the ability to design and produce themselves.

There is no doubt that dream bazaar attaches importance to R & D innovation.

I believe that this is the age of electronic commerce. If we want to get three points of the world and no first-class service to our products, I'm afraid sooner or later it will be eliminated.

And we consumers need to polish their eyes. We should buy more products than three families.