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    H&M&Nbsp; Sales Increased In July

    2010/8/23 11:59:00 25

    H&M Sales Volume

    Recently,

    Swedish fashion

    Chain company H&M released its sales performance in July.

    Data show that in July this year, the total sales volume of H&M stores (including new stores shortly after opening up) increased by 21% over the same period.

    For specific sales data, H&M has not been released.

    But according to market analysts, the total sales increase of H&M is 11.7%.

    Sales rose by 1.7% over the past year.


    It is reported that in April of this year,

    H&M

    The company's first quarter earnings report showed that the company's net profit rose 45% from last year's 2 billion 600 million kronor to 3 billion 700 million kronor ($511 million).

    As the second largest fashion retailer in Europe, H&M has increased its quarterly sales from 23 billion 300 million kronor in the same period last year to 24 billion 800 million kronor, an increase of 7% over the same period last year.

    According to local currency, the company's sales increased by 13% this quarter, but if the new stores were excluded, the sales increased by only 2% this quarter.

    The gross profit margin of the company increased from 56.6% in the same period last year to 61.9%, higher than analysts expected.

    As of February this year, the company had 1992 stores, compared with 1748 in the same period last year.


    It is understood that H&M is a family.

    enterprise

    It was founded in 1947 by ErlingPersson in 1947. The company's current CEO is Carle Persson, the great grandson of Persson.

    He succeeded Rolf, RolfEriksen, who is retiring from H&M in July 1, 2008.

    At present, with good development momentum, H&M is only the third largest fashion chain store in the world, behind the United States' GAAP group and Spain's Inditex group.

    At present, from KarlLagerfeld, designer Carle to Sonia Rykiel, H&M has worked with them.

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