Shoe Enterprise Hengda Insists On The Road Of Independent Innovation

August 23rd, China is the world's largest shoe maker, and there are more than 16 shoe making enterprises. Over the past 30 years, China Shoe enterprises Thanks to its huge demographic dividend and large amount of natural resources, the large amount of survival has been transferred to China in the course of the development of OEM for the high-end footwear companies in the world. Therefore, although China has a large number of shoe enterprises, it has autonomy. brand Not many.

With consumption Resources At the expense of the development of the industrialized manufacturing era, the advantages of natural resources are slowly decreasing, and the two generation migrant workers who pursue the pursuit of individualization in terms of treatment, lifestyle and so on are also making China's demographic dividend a history. The financial crisis that has not yet cooled has caused many shoe companies to go bankrupt. The two generation of migrant workers demand awareness of awareness of raising salary and sharing profits. This is even more important for shoe companies that have just crossed the financial crisis.

People in the industry have interpreted the confusion encountered by Chinese shoe companies as the only way for China's shoe enterprises to upgrade and upgrade. This is an opportunity for shoe companies to become bigger and stronger in their own brands. I deeply agree with this conclusion. The conclusion is that the shoe companies that have failed in the financial crisis are lack of industrial design capability and independent brand innovation ability, and they are struggling in the demographic dividend, and their products can not find traces of industrial design. Enterprises are "no product brand, no core technology, no innovation capability". Strengthening innovation ability and creating independent brand should be the only way for Chinese shoe enterprises to get out of the cold winter to welcome warm spring.

But the road to transformation will be long. While many companies are still puzzling over how to solve the problem of demographic dividend, the Copenhagen Congress will also "green" and " Low carbon "Environmental protection elements" have been placed in front of manufacturing enterprises. Footwear enterprises have naturally become the leading industries in the environmental protection industry, not only because their products are large, but their industries are widely involved, and more importantly, the characteristics of their products are closely related to their lives and closely related to their health. The introduction of these environmental factors is also a test before the transformation and upgrading of Chinese shoe enterprises. Only by making the entire production chain of the manufacturing industry achieve "low carbon", can the product achieve a real "green" and "environmental protection". If the enterprise truly realizes the "green" manufacturing of the product, then the creation of green brand can become a reality, so that the enterprise can keep its foundation forever.

In the 26 years of the growth of Hengda, the concept of "independent innovation" has always been adhered to. This is one of the genes that make Hengda brand grow and become full of vitality and let Hengda advance step by step in transformation and upgrading. But behind the "independent innovation" is that Hengda always regards industrial design as the core development strategy of enterprise development. As a killer of industrial design as a brand building and breakout, it has not only been recognized by various enterprises, but also has risen to a certain level at the national level.

During this year's "two sessions", Premier Wen Jiabao proposed to vigorously develop industrial design and upgrade industrial design from corporate behavior to national strategy. Provinces and municipalities also attached importance to it and implemented it in practical action. Not long ago, Shandong province organized the industrial design center to confirm that the aim is to develop a number of internationally competitive brand enterprises by vigorously developing industrial design and promote the economic development of the province.

In this selection, Hengda and Haier, Hisense two state brand enterprises, shoulder to shoulder, became the first batch of 3 enterprises in Qingdao to be awarded the "industrial design center" of Shandong. This is another important R & D platform for Hengda following the leather shoes industry's only "national recognized enterprise technology center".

This selection is the affirmation of Hengda's ability of independent innovation and the support of Hengda for industrial design as the core strategy of enterprises. It is also an incentive for Hengda to go out of the road of green development for consumers to create "quality products, quality brands and quality life". It is along this road that Hengda continuously seeks breakthroughs in products from the perspective of consumer demand, and also lets Hengda go through the spring and Autumn period of 26 years.

In 80s, consumers were concerned about the products of good quality and low price. Hengda's value proposition was to create quality products. In 90s, consumers focused on the well-known brand products, and Hengda's value proposition was to create quality brands. In 2010s, Hengda put forward a new value proposition: creating "quality life" for consumers, satisfying consumers' pursuit of healthy, environmental protection, fast and personalized new life style experience. In the development of this road, industrial design has been regarded as the winning magic weapon of Hengda and supporting the healthy development of enterprises.

In proposing new value proposition for consumers to create "quality life", Hengda will take the responsibility of "quality industrial design" as a guarantee to create a new era of shoemaking enterprises and lead a new consumption proposition, advocating the quality life of consumers from a pair of shoes.

To this end, Hengda will adhere to the open R & D mode, integrate the world-class design resources, strengthen the sharing of industry resources and information, promote the level of industrial design, and accelerate the transformation of development mode. At the same time, we should strengthen green design, adopt low carbon shoemaking materials and low carbon production technology, strengthen the research and application of energy saving and emission reduction and comprehensive utilization technology of resources, and promote the leather industry's low energy consumption, low emission and low pollution. And will actively cultivate and introduce a number of high-end high-end industrial design talents, strengthen the echelon construction of talents, improve the cooperation mechanism of industry, University and research, and enhance the ability of industrial design.

Advocating quality life requires enterprises to invest huge resources in design, R & D, talent and capital. But this kind of payment is for the value of consumers and the interests of consumers. I think it is incumbent upon them. Hengda people should be proud of this and continue to work hard.