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    Brand Yao YAO "Science And Technology China &Nbsp; And Yao Counterparts" Press Conference Successfully Held

    2010/8/23 10:28:00 77

    Brand Yao Conference Brand

    August 23rd, Fujian

    Kai fan

    Group Limited

    Brand Yao

    YAO "technology China and Yao counterparts" news

    Release conference

    The international information development network pavilion was successfully held in World Expo, Shanghai.


    For this time, Zhao Tao, deputy general manager of Fujian kayfan Group Co., Ltd., who has been in World Expo, Shanghai, said that this order meeting, Yao YAO put forward the brand concept of "science and Technology China and Yao counterparts". The scientific and technological movement advocated by this company coincides with the technological life of the Expo. With the help of the Expo platform, the brand concept is promoted, the national sports spirit is advocated, and the inspirational positive thinking and willpower contained in the national sports spirit are taken as the brand culture connotation to further penetrate into the consumers' mind.


    At the same time, in order to further create the brand professional image with the "technology concept", Yao YAO announced the establishment of the Yao sports health research center, and invited the National Sports General Administration Sports Science Institute, the Chinese Academy of Sciences Computing Institute and other famous experts to form the Yao brand technology research and development advisory group.


    This means that Yao YAO will start from the strategic point of view of brand development, and through technological innovation, the product's R & D capability will be improved rapidly, and further build the core competitiveness of products and brands.


    It is reported that Yao sports health research center will further research on the concept of low carbon and environmental protection products, advocating green.

    environmental protection

    The theme.

    At the same time, we will launch a series of targeted activities, such as the foot type rule of the Chinese people, to create a more comfortable and more suitable shoe type for healthy movement. In the aspect of clothing fabrics, we will further develop high-tech functional characteristics that are beneficial to human health. All of them are based on the healthy exercise and reflect the product value.

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