German Luxury VAUDE Ward

VAUDE Ward Brand introduction

VauDe Founded in 1975, she is located on the Constance lake, the beautiful little -Untereisenbach. Here we can see the charming scenery of Switzerland, Austria and Germany the Alps. Since its inception, VauDe has built its company in a genuinely outdoor resort for its mountaineering and leisure enjoyment of natural people.

As early as 1975, VauDe company had already started. Mountaineering enthusiasts Design and produce backpacks. By 1997, VauDe's products have developed to include functional clothing such as mountaineering bags, sleeping bags, tents and all kinds of sports.

The company's founder, Mr. Albrecht von Dewitz, is responsible for the development of backpacks and tents. These two categories of products have won two prizes from European outdoor sports products: European "European Outdoor Innovation Prize" and "US-Back Packer Editors Award", in recognition of the first contribution made to realize and realize the rainproof function of mountaineering backpacks. VauDe has won the honor.

VauDe company's latest development and marketing of a new material -Outlast, is a constant temperature material. This material keeps the body temperature longer and more stable, reducing the hypothermia and body temperature loss.

Today, VauDe has become a pioneer in European outdoor products companies. At the same time, VauDe is also the only European company capable of dealing with the North American outdoor products market. It is worth mentioning that VauDe is the first European company to win important awards in the field of outdoor products in the US.

VauDe's outdoor sports products have been exported to 25 countries - from Australia to Venezuela. The scope of sales is still expanding. VauDe has subsidiaries in China and Poland, China's Wald sporting goods limited and Poland's Alpinus. China's Wald company has more than 500 senior technicians, with modern production equipment and first-class products. Mr. Albrecht von Dewitz hopes to dedicate excellent VauDe products to outdoor enthusiasts.

VAUDE is also the only European backpacker capable of entering the North American market. Unfortunately, VAUDE entered China a little late, and several excellent backpacks were not sold in China. Now that VAUDE has lost its golden hill, the competition of Big pack has been keeping a low profile, and the price has been reduced to attract the donkey friend.VAUDE package in the same grade series. Its price is slightly lower than that of Big pack. In clothing, it has its own proprietary materials, such as SympaTex, Triple-X, Windproof and so on.

Mountaineering pioneer

Mountain sports pioneer climbs to the top

When Davies, 31, set up Ward company under the the Alps in the southern part of Germany, outdoor sports had not yet risen. Ward began producing backpacks and selling mountaineering equipment in 1974, launched tents in 1978, started sleeping bags in 1979, and developed functional clothing in 1980. How to grow from a small business to a successful international company -- Ward set a precedent in the field of outdoor industry.

Revolution in tent area

Because of its important invention, Ward made a major breakthrough in the early 80s and set a milestone for the whole outdoor industry. In 1983, Ward launched the SPACE tent. It is the first round dome tent with a continuous pole in the market. It is an innovation of the tent history. The tent has sold 100 thousand, and is still an important member of the tent. In 1988, Ward developed a series of magical "Mark" tents. "Mark" tents are very easy to build even under very bad weather conditions. They use a unique strut frame designed by engineering principles and use elastic rope to fix the tent on the outside pole. In Europe, Ward is the forerunner and leader of outdoor and mountaineering tents.

With the successful development of the Tergoflex system in 1989, Ward opened up a new path in the outdoor market, producing the first knapsack with a plastic frame carrying system. It can adjust the length of the frame to achieve the best backpack condition suitable for the user's back contour. In the knapsack area, Ward's latest patent has adjustable shoulder strap system F.L.A.S.H and ultra light shoulder system Tergolight. Even under the condition that the backpack load is very large, the North system can guarantee the high flexibility of physical activity.

Revolution in the field of clothing

Ward's proprietary TransActive film structure and other functional materials have been patented. In 2001, Ward invented Dryjeans, a high-tech material structure that can transfer sweat juice from human skin to the surface of materials very quickly. Therefore, Dryjeans materials will not stick to the body in hot weather or human movement as ordinary materials do, and Dryjeans materials will also dry up extremely fast. Because of the appearance of nano technology material 3xDry, the dust-proof and waterproof properties of Dryjeans fabrics are guaranteed. Since 2003, Ward has cooperated with BHA company. BHA has a leading position in thin film technology. The eVENT textile membrane material developed by the company has breathability of two times that of ordinary film materials.

Ward's expansion in outdoor products

All Ward products were developed in Germany, and Mr. Davies himself was also involved in every development. Close cooperation with professional athletes ensured that all Ward products had successfully undergone field tests. Ward has his own experimental center and product development center, which is mainly used for research such as high frequency welding, heat transfer performance and ultrasonic technology. In Germany, Ward was the first company to set up a climate laboratory for sleeping bags.

In 1995, Ward had an eco label and ran the first business of recycling functional clothing to produce raw materials. Ward was also the first sports product manufacturer to produce standard clothing that meets the standard of basket printing (the largest number of non hazardous substances). Ward has been the official partner of the German Mountaineering Association (DAV) since 2002, and DAV is the world's largest Mountaineering Association. More than 650 thousand members. The purpose of DAV is to protect nature and environment and help find the best solution to reduce the natural damage of mountaineering.

Mr. Davies continued to expand the field of products, and successfully acquired Markill company which produced kettle and stove in 1996. In 1999, the sale of Spanish climbing equipment, Lucky. Ward, has maintained a sustained growth over the years. In 2003, the total sales revenue amounted to about 72 million euros (about 720 million yuan), of which export revenue accounted for about 40%, about half of its sales came from clothing, and the rest was equipment, including tents, backpacks and so on.

Ward is in the world.

Ward has nearly 200 employees in Germany and employs more than 1600 people worldwide. 600 of them are in knapsack production. Ward has no processing bases in China, Poland and Spain, and has contracted production cooperation in Vietnam, Burma and India. About 500 thousand backpacks and many different kinds of bags or accessories are produced in China's wholly-owned subsidiary.

Although Ward has been growing in the past few years, he still maintains family management. In order to provide employees with a carefree and relaxed working atmosphere, the company set up a child care center. In recognition of the contributions made by Mr. Davies, the German federal president awarded the medal. His daughter, Miss Anne Davies, has started working for the company and will enter the management of the company in the near future.