China's Apparel Retail Sales Are Picking Up.

According to the monitoring data of the China National Business Information Center, in April 2017, the retail sales of 50 key large retail enterprises increased by 5.5% over the same period last year, the growth rate was 2.6 percentage points higher than that of the same period last year, compared with last month, it also accelerated by 2.4 percentage points.

Among them, there are 31 enterprises that have achieved positive growth in retail sales, representing an increase of 4 compared with last month.

In terms of sub categories, the retail sales of most categories of 50 major retail enterprises in April increased year-on-year.

The Jingdong's "China consumption online index", which was obtained by Jingdong in April, showed that online sales grew by 27% in April 2017 compared with the same period in April 2017, compared with an increase of 32% over the same period.

Shen Minggao, a researcher at Monita think tank, believes that the key industries monitored in April are rebounded, especially in the various sub sectors of clothing.

Growth rate stabilized, women's clothing for a long time lower than the overall growth of clothing and footwear package; underwear growth rate to accelerate the new high, home textile growth and decline stabilized; while men / women's package growth rate was smaller, and functional bags rebounded strongly; in April, although outdoor sports growth has stabilized, but it is difficult to conceal the trend of sports growth tends to ease.

According to Shen Minggao analysis, the growth rate of children's clothing has been stabilized. Women's clothing has been slower than the overall growth rate of clothing shoes for a long time. As the second child policy has a certain slowing effect on the decline of birth rate, and this year's growth rate has always been the fastest in traditional clothing, combined with the actual shopping scenario of consumers, it is found that because the decision-making body of children's shoes is parents, adult extension children's wear brands can have synergistic effects in the long term.

Data show that underwear growth rate to speed up innovation, home textile growth and decline to stabilize, while male / female bag growth rate is smaller, and functional bags rebound strongly, corresponding with millet and other Internet companies competing for luggage, continue to enrich the brand ecological chain category layout, create more scenes brand cut; in addition,

The growth center of sports shoes and shoes gradually began to move downward in 2015, while the growth rate of sports outdoor in April has stabilized, but it is difficult to conceal that the trend of sports growth tends to ease, while the growth rate of sports outdoor is once again lower than that of clothing shoes.

China's footwear exports continued to shrink for two years, and exports declined globally. The total volume in 2016 decreased by 5.9%, about 582 million pairs.

Compared with the decrease of about 8.1% pairs in 2015, the decrease of 2016 decreased by 2016.

Since 2014, China's footwear exports have decreased by nearly 1 billion 500 million pairs.

The statistics released by the National Bureau of Statistics today (May 15th) show that in April this year, China

Retail growth is picking up.

Sales of basic living goods such as food and clothing above the limit increased by 10.8%, and the growth rate was 1.2 percentage points faster than that of last month.

Among them, clothing, shoes, hats, knitwear and textiles, daily necessities increased by 10% and 8% respectively, 3.6 and 0.9 percentage points faster than last month.

In 2017 1-4, the retail sales of clothing, shoes and hats and needle textiles in the above quota units reached 477 billion 900 million yuan, an increase of 7.1% over the same period last year. In April, the retail sales of clothing, shoes and hats and needles in the above units reached 112 billion 600 million yuan, an increase of 10% over the same period last year.

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