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    Local High-End Women'S Clothing Brand In The First Quarter Net Profit Of 35 Million 130 Thousand Yuan.

    2017/4/28 16:37:00 39

    Lady'S DressWomen'S Wear BrandHigh-End Women'S ClothingSelf Operated Channel

    Local high-end Lane Bryant The Limited by Share Ltd, which was released in the first quarter of April 27th, released its first quarter results in 2017. During the reporting period, the company achieved operating income of 536 million 10 thousand yuan, an increase of 101.28% over the same period, and a net profit of 35 million 130 thousand yuan to its parent company, an increase of 29.79% compared with the same period last year. The basic earnings per share were 0.0878 yuan, up 29.69% over the same period last year. Weighted return on equity 1.39%.

    The net profit of the first half is 49 million 920 thousand yuan to 61 million 440 thousand yuan, compared with 38 million 400 thousand yuan in the same period last year, an increase of 30% to 60% over the same period last year. The above prediction is based on the following reasons: Based on the women's fashion industry, the company actively develops green related industries such as green baby, medical beauty and cosmetics. With the expansion of business scope, business revenue and business performance have gradually increased.

    Everbright Securities analyst Li Jie believes that Long posture The joint-stock women's clothing business is stable, and is expected to benefit from high-end consumer warming. Analysis shows that since the three quarter of 2016, a number of international luxury brands reported that the revenue side has been warmer, while luxury sales have mainly benefited from 3 aspects: narrowing the price gap between domestic and international luxury goods, reducing the intensity of anti-corruption and the impact of real estate on the overall consumption structure. If the reason is established, the latter two factors are expected to gradually spanmit along with the consumption stalls, and high-end clothing may take the lead.

    In Li Jie's view, A is one of the 3 high-end women's wear listed companies in China. Recent sales also show some signs of improvement.

    1), from the performance side, the high-end women's clothing of the company's main industry has been continuously adjusted since 2014, and the income and net profit have been declining. In 2016, women's clothing realized income of 977 million yuan, net profit was close to 10 million yuan, and the annual income decreased by 14.49%, which was narrowed compared with 16.98% in the first half of 2016.

    2) from the point of view of terminal sales, the self business in 2016 has gradually stabilized. Since the 4 quarter of 2016, the year-on-year growth rate of terminal sales has reached two digits, and the growth rate in 2017 has continued for 1-2 months.

    3) from the point of view of product mix, 2015-2016 years and two years have gone a long way towards inventory work, and the overall inventory of women's clothing has been reduced by 116 million yuan and 17.45% in the past two years, and the proportion of over the quarter inventory has dropped significantly. The company has actively launched new products in outlets, online channels, etc., which shows that the pressure on stock reduction is reduced, the light load is started in 2017, and the product structure is optimized and business efficiency is improved.

    4) from the point of view of store efficiency, the overall store efficiency increased in 2016, and the number of main brands of the two brands increased.

    5) from the strategic development, 2017 plans to expand the strength of the women's clothing to expand the second Rhine brand, and pay attention to the sinking of the three or four line cities, the downward expansion of the price zone and the opening up of the new market.

    On the whole, women's clothing is in the process of bottom building stabilization, which is expected to benefit from the spanmission of luxury luxury. The overgrowth of major brands in 2017 has intensified. It is expected that the income and net profit will be greatly improved in 2017, and the gross margin rate will also rise as the end of stock work and the proportion of new products.

    Reporters also noted that in the 2016 annual report, the group said that in 2017, the company will continue to work on deep ploughing women's clothing and baby's core businesses. At the same time, around the "big fashion" industry plan, it will further expand the existing cosmetics and medical service items with high customer satisfaction, and promote the spanformation from product companies to platform companies in management.

    Li Jie further talked about the main business along with the stock. High end women's wear Plate adjustment to the end, superimposed luxury goods is expected to take the lead in the spanmission to high-end women's wear plate, the company's self operated channels first stabilized, since the 4 quarter of 2016 has improved significantly, with the subsequent adjustment of the distribution channel lag behind the results, expect the bottom of women's clothing pick up, 2017 will show both income and profit side improvement.

    Overall, under the background of consumer escalation, the emerging industries such as beauty, baby, cosmetics and other new industries, the layout of the "Pan fashion ecosystem" has been steadily advancing. The adjustment of the high-end high-end women's clothing industry has ended. The industry is expected to benefit from the recovery of consumption and promote the steady development of performance. There is still room for development of children and medical beauty, while the extension of M & A is still expected.

    For more information, please pay attention to the world clothing shoe and hat net information report.

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