Net Red Sydney: Ready To Welcome The Advent Of Net Red Era.

For the most part of the month, Sydney would soak up with her favorite clothes, shuttling in a room full of sample clothes, and then go abroad for more than ten days to take photos and pick up every photo in person to go to Taobao store.

This is the daily life of Sydney, known before 2018.

There were minor changes in 2018.

Whenever there is any spare time, sooner or later, Sydney will take two hours of high-speed rail from Hangzhou to Wenzhou's parents' home to win some momentary parent-child time.

In her multiple role roles -- the red man, the brand director and the chairman -- there is one more.

Like all girls, Sydney began to enter the next stage of life; and as the founder of the red man and a net red incubator, she was ready for the advent of the post net era.

Red man Sydney

At the end of Japan's many days of filming, Sydney returned home in the first 12 days of the double three, and began to make the final marketing spurt.

But even on the way back, she almost never let any chance to show her clothes.

The black long down jacket that she wore on both sides is one of the main items of double 12.

That day just caught up with the big temperature drop. When landing at the Pudong airport, Sydney pushed the luggage cart on the high side, and set a simple pose to the assistant at random. After a little processing, he uploaded it to micro-blog.

Between fans and her, there is some kind of tacit agreement. This once more routine micro-blog has won thousands of praise and commentary.

Sydney, patiently looking through it, selectively answers the questions that fans are most concerned about, and calmly looks at some negative aspects.

As early as 2013, when Taobao shop opened, Sydney was good at displaying the style of wearing in this way of life. The style of differentiation made her get enough traffic bonus.

Until now, it is hard for you to imagine that the top red man who has grown to over 20 million of the fans of the whole network will still be careful to check every photo, confirm whether the expression on his face is in place, and whether the pose can highlight the characteristics of the clothes until he goes to Taobao store in person.

This has also created the biggest difference between the brand of red man and traditional brands. Through continuous content communication, we can narrow the distance from fans and create products and brands, and enhance cognition and recognition.

However, with the rise of new content platforms, young and new fans are constantly being divided.

If Sydney wants to keep communicating with them, they should also adapt themselves to different contents.

In the same scenario, Sydney walked two times back and forth, taking pictures while taking photos, showing the two sides of the down jacket.

This small video of dozens of seconds was released on the vibrato, which is one of the fastest growing short video platforms, attracting 450 thousand visitors to her Taobao store on the same day.

"This is a little attempt of double 12.

This down jacket finally became the first sale of the category of double 12 Taobao women's down jacket this year, and sold 25000 pieces on the new day.

At the new Internet commerce summit hosted by the world network merchants, Sydney is the only red and the 90 generation to speak on the same day, but it is already the predecessor of many brand businesses.

When she said this score, many people on the stage exclaimed.

Breaking the content form also brought positive signals to Sydney. Multi platform operation plays an important role in the continuous attracting flow of net red brand.

But the diversification of content platform has brought more challengers.

Entrepreneur Sydney

All kinds of challengers are coming from Taobao, such as jitter, fast hands and other content platforms. They may be younger, more beautiful and more professional.

"Is there any pressure on the young Internet red?"

"No, I can have more opportunities to hatch them into the net red of the company."

Sydney laughed and laughed.

The company in her mouth is Hangzhou chen fan electronic commerce limited liability company.

As the first beneficiary of the net red economy, Sydney has grown from a Taobao shopkeeper to the founder and CEO of the company over the years.

After 2015, it realized that the net red business model was becoming more mature. Sydney began to break through the single store operation mode. It not only expanded its brand matrix, but also exported its experience to more red men, and built a huge matrix of brand + red man.

The beauty shop on the Tmall platform, directly competing with the brand cosmetics, is a solid step on the brand of Sydney.

Thanks to the flow base of the Reds themselves, she sold 2000 Lipsticks in Tmall's flagship store in one second, and the sales volume exceeded 2 million 500 thousand yuan on the new day alone.

The same logic is copied to the new red man.

Sydney will provide the red people with detailed support, including the professional management team responsible for fans and self media management, store operation, supply chain matching, designers, etc. then, tailor the personalized brand according to the different characteristics, advantages and fields of each red man.

How to create an original brand quickly?

Sydney revealed: "there is a very important source of traffic in the Red Man economic system, which is the different traffic flow brought by the red man matrix."

From the head redhead Sydney to the new net red of hatching, the red men of Chen Fan sails together to drain.

Sydney drew an analogy.

Her sharing on social platform can come from different red people in the matrix, so that starting from this entrance of her own flow, fans can choose according to their own preferences and flow to different red people.

On the other hand, if we want to support a new red man or a new product, the red man matrix can be combined to guide and reveal.

This year's double 11, a new jewelry store sold 5000 hats.

At present, the two models who share the Sydney shooting work are also the new net red of Chen Fan's training. Each of them runs his own micro-blog, plus the support of Sydney, and begins to have his fans.

"Through the same traffic entry, we can achieve the ultimate value of delivering traffic to multiple brands, and we can also centrally distribute traffic to a brand through multiple IP values.

This is a process of gathering sand and becoming a tower, and the different IP values of red men support each other.

Sydney concluded.

On the surface, this is the red man carrying goods, but the logic behind it is actually carrying the red man.

This is the way for the red man to hatch the red man's new red man.

And red people do not have to worry about whether they will be diverted, because in the top-level design of the matrix, different brand styles and products will be differentiated and occupy different market segments.

More than three years have been set up, and more than 30 independent brands have been hatched by Chen fan. Next year, we will incubate 5 independent brands in the fashion field, continue to expand the red man matrix, and release the potential of geometric growth.

Spicy mother Sydney

Business is thriving, but it will steal away some of the time that grows with children.

At this point, Sydney is no exception.

On the eve of double 11 in 2017, Sydney was first publicly pregnant for 6 months. Soon after, the key hit the top ten of micro-blog's hot search and completed the double 11 final assists.

At the end of the distance between two and 11, less than a minute later, Sydney has been broadcasting live for more than 5 hours, matching nearly 100 sets of clothing and maintaining the whole course.

Last February, after giving birth, she had not completed the statutory four month maternity leave, and even did not get out of confinement.

"It's not that I can't find a good model. It's impatient."

Sydney is sitting on the opposite side of the table, without the magnification of photos and the Internet.

She added, "because the deadline for cooperation with Snoopy IP is coming, and we can't afford to wait for creativity and fans' waiting."

This IP was authorized by Sydney in August last year.

Despite tight cooperation and throughout pregnancy and childbirth, she did not lower her demands, such as copying Snoopy's cartoon character and printing it directly on her clothes, but painstakingly trying to combine with the brand icon "Sydney".

This action looks simple, but in fact, the process is complicated, which also implies the pains of brand integration with IP.

IP is popular in fashion dress circles, but it is the first among the brand names.

In the end, sales of these 10 products exceeded 80 thousand, and T-shirts sold 40 thousand units on that day.

After that, IP formed a trend in the red brand circle, and many brands began to try.

On the road of branding, similar cooperation is more and more like a prescribed action. They all hope to empower the brand through internationally renowned IP.

At least from the current brand tonality, the style of Sydney is still dominated by the leisure port style and sweetness, and most fans tend to be younger.

After becoming a mother, she feels that change may happen, but it will change according to her growth.

And in life, as long as a hot mother Sydney goes online, she will carry her mother out with her child, go to school early, teach, take a short trip, and create as many opportunities as possible.

I am afraid that every girl will be faced with such a problem: how to balance family and career.

There were also female entrepreneurs sighed: "why is always asked this question, and male entrepreneurs do not have to answer."

But it is never logical for a girl to grow up to be a mother.

In different roles, Sydney has also found a way to get along peacefully.

"There will be times of entanglement, but we will try our best to set an example for children."

This is the same as her attitude towards employees, though severe, but no matter whether she stays up late or stays up all night, she also thinks that only you do it yourself can you set an example and confidence for your employees.

"I used to think that giving birth to a child can be very hard, but after experiencing it, I found that a girl can become a mother and be stronger and harder than I can imagine."