New York Fashion Week Has Always Been Considered By Experts To Be Too Conservative In The Market.

New York fashion week has always been considered by experts to be too conservative in the market.

New York fashion week has always been considered by experts to be market oriented and conservative.

But in recent years there have been avant-garde designers and brands in New York.

Is the conservative force loose?

The fashion landscape in New York is changing.

For many years, the stage in New York has been regarded as the base of business and even conservative series by the industry.

But in recent seasons, something new has entered the trend: more and more brands are starting to support avant-garde products, looking for more representative consumer groups and opening up new market segments. These markets range from notable celebrities to art sensitive people.

Call it New York's new energy.

Terfa, a brand that has existed since 2005, but last year, when Clemence was awarded the Telfar of Fashion Designers of America Fashion Fashion Fund Award, he was really popular; the brand created by the Mckellen brand (Becca McCharen-Tran) combines the technology swimming with sportswear, giving out a kind of zero threshold entry information; Patrick Dicaprio (Claire), Claire Sally, and the founder of the company set up a kind of feeling to interpret contemporary identity; give a few main examples: Telfar Clemens.

There is also a British designer in New York, Christian Cowan, whose exaggerated aesthetic style makes his design appear in many parts of the album "Cardi of" from the Cardi Bd's "Invasion of Privacy" album, and the reproduction of Matthew Adams Dolan (Modern Adams) by modern craftsmanship.

These brands are not officially linked.

But in general, they are a more dynamic, more progressive and more inclusive representative of the American fashion industry.

The turbulent social and political climate in the United States may be encouraging designers to become more direct. This change has been brewing for some time.

Over the years, editors, influencers and critics have been calling for more diversification of fashion shows.

Fashion consumers are also increasingly demanding.

They do not want anything popular.

They want to subdivide.

They want individuality.

They want to make their clothes smell different.

In 2010, Cami James and Nadia Napreychikov founded their own discount brand Universe in Melbourne, Australia. But since 2017, when the brand moved to New York, the reputation of the two brands has been increasing.

"Compared with other major fashion weeks, New York's reputation in the outside world is super commercialized."

James said, "but in recent years, this feeling seems to have changed.

If we get here earlier, our brand of this style may not be taken seriously.

James and Napreychikov believe that they can persist in their spirit without having to succumb to business.

"We are in a market full of easy to wear traditional products."

"People feel that the demand for brands that fit this pattern seems to have decreased," Napreychikov said.

Cowen agreed: "in New York, the impact of super fashion companies is so great that we must allow new young talents to rise."

Cowen's way of doing business is also very striking. He focuses on pushing his most gorgeous products to the market. "We design clothes for celebrities, and what we measure is the biggest response. We bring the best performing styles into the retail environment."

He said.

Since the establishment of Telfar in 2005, Clemence has been emerging in the American fashion world.

His works are full of super intelligent and often moving descriptions of blacks and queer groups.

But his relationship with consumer culture is pragmatic: he designs uniform for fast food chain White Castle.

Does Clemence think that the fashion industry in New York has become more and more progressive? "Once there was a force that suppressed black designers and queer culture, and now it has been somewhat weakened."

He said, "even if this force is still in control of the situation, it really can not show itself."

But he believes that the city's barriers to entry are still limited.

"Fashion is likely to follow the pattern of sports and music. In most two areas, most athletes and performers are black, but shareholders and management are almost white.

Representativeness is a good thing, but it is not all. "

Speaking of the overall development of fashion industry in New York and even the United States, Clemence gave a clear conclusion.

"In my opinion, the United States has set the tone for the whole world in culture and aesthetics.

But the environment of the United States is being "torn". If fashion belongs to the future, we are going through it, whether it is good or bad.