Front Gate, Guan Yu Temple, Guan Gong, Front, Qi, "Unveiled", A Century Old Drama Hall, A Continuation Of The Legend Of "Heaven Park" - "Appearance Culture", Creating A Legend Of Cross Border Integration Between Fashion And Tradition.

Recently, the fresh fish mouth in Qianmen, Beijing.

A grand launching ceremony was held.

Dedicated to the inheritance and innovation of traditional culture

Officially announced, here will be

People can go on stage and try various kinds of clothes.

Experience Peking Opera, makeup and face, especially here.

It's amazing.

At the same time, appeared in the cultural production.

It will also debut in from January 18 to 20, 2019, and will begin its performance in the Centennial theater in March next year.

From then on, paradise will take

The way to create a brand new cultural landmark in Beijing is to welcome the eight party guests with the combination of fashion and tradition.

The front stage of Guan men's front gate.

People who come to Beijing travel know that there is not much Guan Yu Temple at Qianmen, although it is a rebuilt antique building on the original site, but it still exudes classical charm.

There is a century old paradise theater in front of the Guan Yu Temple in front of Guan Yu Temple.

For Heaven Park, this is a day of great significance. The start of "One Pavilion, one play" will make this 100 year old opera house "new shoots of old trees".

Famous media commentator Liang Hongda

Telling the past story of Peking Opera in the identity of a storyteller

The most telling story of the famous media commentator Liang Hongda, as a storyteller, presented the past events of the Guan Yu Temple, the old stage and the quintessence Peking Opera as the storyteller.

Since Guan is next door, the grand launching ceremony begins with "Guan Gong Kai Tai".

With the crisp drums and drums, Tan Xinpei, the seventh generation of the king of the king of the Ming Dynasty, came to the scene with a red face of Guan Gong, and the young actor Tan Zhengyan came to the scene.

Peking Opera people in this ancient way of "opening ceremony", which not only expresses the fear of traditional culture, is also an ancient and solemn grand ceremony, but also the opening part of the upcoming Beijing opera stage show.

At the press conference, Ma Yingying, the new owner of the paradise, tells the origin and original intention of the work and invites the main creation team. The most surprising thing is that the director, screenwriter, dance producer and producer of the play are all dressed up in gorgeous Peking Opera.

Then, the performance of the classic repertoire "East meets the west" was again shocked, and the whole conference was brought to a climax. The audience was amazed. This is a different Peking Opera.

Finally, Zhou Maofei, chairman of Beijing Wen Ying group, Song Weizu, Deputy Secretary General of the Standing Committee of the CPPCC Beijing, Liang Hongda, the famous media commentator Liang Hongda, Zhu Jia, the marketing director of Beijing opera house, and Zhang Wei, the founder of entertainment factory, jointly launched the opening ceremony of China's first Beijing opera stage play.

Four years of "appearance culture"

For the appearance culture holding the banner of fashion Peking Opera, the cross border integration of the cutting-edge concept and the quintessence has been displaying magic in various stages at home and abroad.

Ma Yingying, the founder of culture, interviewed by reporters.

Four years ago, Ma Yingying, a senior director of CCTV opera channel, stepped out of the system and embraced the ideal of disseminate Peking Opera, and founded the "appearance culture" which popularized the quintessence of fashion and innovation concept.

Let Peking Opera become fashionable, let young people fall in love with the quintessence of Chinese culture, is the original intention of "appearance culture".

Over the past four years, the "appearance culture" has racked its brains and tried various kinds of attempts. From the earliest cross-border performances such as Peking Opera and opera, rock and roll, ballet, rap, pop and other fashion elements, it has gradually moved to the development of original IP, and has launched a series of "brand LUXSHINE" activities, such as "east facing" and the combination of classical and modern, "East meets West" and so on.

While developing young audiences in China, the appearance culture has frequently gone abroad, displaying the beauty of Peking Opera in the world stage and show in the United States, France, Italy, Greece and Korea.

This year, the unveiled culture created the quintessence of Beijing fashion week in Wangfujing. The seven day national theme fashion week and the strong Peking Opera element are the fashion design shocks the capital city.

Beijing Opera is no longer a tradition, it has become the leader of fashion and the vane of international trend.

A few years of market accumulation and exploration finally condensed into this upcoming IP drama "debut", focusing on Central Academy of Drama, Academy of Chinese Traditional Opera and Beijing Dance Academy.

General director Liu Nengyi said frankly that the work created by the post-80s generation and the post-90s team will create a new era of cultural and Fashion Beijing Opera and realize the fundamental upgrading of its debut from "amazing vision" to "moving the hearts of people". It will fully show the brilliance of Beijing Opera in this era.

Restore historical mission and create legend of the times

The 100 year old theatrical paradise will open the perennial performance mode next year, becoming the exclusive venue for the first Peking opera theme drama.

In addition to launching a stage drama here, the exhibition culture will also create the world's first quintessence Peking Opera Museum.

In the rich and colorful interactive experience, people can come to the stage to try on various costumes, experience Peking Opera and make up faces, etc., and can also explore the stage behind the Peking opera stage, so that Peking Opera actors can lead the way to get a deeper understanding of those things in the drama.

Here, people are touching and understanding the charm of Beijing opera.

Ma Yingying, the founder of cultural exhibition, said: "we hope that through our efforts, we can create a new cultural landmark of paradise, which has a deep cultural accumulation, and become a new cultural landmark of the Qianmen area and even China. Beijing Opera is no longer a exclusive of fans and fanciers, but an art that everyone can approach. It is also a gateway for us to open up the world to understand Chinese culture.

Paradise Paradise, a century old opera house that has made Mei Lanfang, Cheng Yanqiu, Fu Liancheng, Chong Ya club and other Peking Opera legends, will promote the mission of history, restore the historical mission, welcome the new future, and create the legend of the times.