Retail Sales Of 50 Key Large Retail Enterprises Have Increased Slightly.

Data show that, in 1-2 months, the total retail sales of social consumer goods amounted to 57960 billion yuan, an increase of 9.5% over nominal terms, an increase of 8.1% in real terms, a 23186 increase in the volume of retail sales above Designated Size (excluding food and beverage consumption), an increase of 6.8% over the same period last year, an increase of 31.9% yuan in the whole country, an increase of 31.9% over the same period last year, an increase of 25.5% yuan in physical goods retail sales, an increase of 25.5% in the total retail sales of consumer goods, and an increase of 11.1%, 11.1% and 25.5% in the online retail sales of physical commodities.

From the above consumption structure, the sales accounted for more than 20% of the automobile category landslides obviously, sales fell 1% year-on-year, the growth rate decreased by 15.4 percentage points, down 6.4 percentage points. The main reason for the decline in car sales was the reduction in the preferential tax policy of purchase in 2017, which stimulated the demand for car purchases in late 2016. At the same time, the Spring Festival in 2017 was earlier than before. Excluding the impact of car sales, the growth rate of goods above quota has continued to improve, and the growth rate has increased by 1.47 percentage points, up 3.18 percentage points from the same period last year.

　　 Gold jewelry Cosmetics and other optional consumer products are very bright. Among them, gold and jewellery increased by 8.2% in 2017, compared with the same period in 1-2 months, and the growth rate increased by 3.4 percentage points, up 9.7 percentage points compared with the same period last year. Cosmetics rose 10.6% over the same period last year, and maintained a growth rate of 10% or more.

In terms of channels, 1-2 retail sales of 50 key retail enterprises grew by 1.7% over the same period last year, and the growth rate was 7.8 percentage points higher than the same period last year. Changjiang Securities believes that under the trend of overall warming, there will be structural differentiation between commodity categories and enterprises. Leading enterprises with faster response and strong business operation will enjoy more passenger flow in this round of consumption upgrading.

　　 Department store As the main channel of optional consumer goods, the income in the first two months of 2017 has increased to varying degrees, such as 2%-8%, which is significantly better than that in the first quarter of 2016. The growth of the same store in supermarkets is about 2%-3%, and the growth rate of convenience stores and community fresh supermarkets is about 10%, which is higher than that of hypermarkets.

China's commercial real estate big data alliance's latest data show that in 2016, the cumulative volume of shopping centers exceeded 3 billion 680 million passengers, and sales exceeded 146 billion 730 million yuan. Compared to the line, the passenger flow under the line has higher consumption viscosity. Zhou Changqing, Secretary General of China commercial real estate consortium, pointed out that the value of offline traffic of entity businesses has been recognized by Internet companies, not only with high consumption stickiness, but also richer business scenarios, with greater imagination. This year, many front-line commercial real estate developers have accelerated to bid farewell to the traditional extensive traffic operation mode.

On the other hand, the growth rate of online retailing is slowing down. along with Consumer And businesses tend to be rational, quality and service become the new factors that influence shopping decisions. Jingdong's "high growth rate of online consumption in January 2017" gradually dropped, showing that sales of consumer goods rose 31.1% in January 2017, compared with the 41% growth rate in December last year. At present, online retail sales of goods and services account for about 15% of the total retail sales of social consumer goods, and online consumption growth is slowing down or becoming normal.

From the Jingdong financial data consumption index covering 12 industries, food and beverage sales in recent three months, rebounded rapidly, the growth rate is much higher than other industries. In addition, personal care and makeup, alcohol, household appliances and office equipment are higher than the average online level. Outdoor sports, home furnishing, mobile phone numbers, maternal and child health care and clothing shoes are below average.

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