Fashion Retailer Zara Guangzhou Is Making A Hit.
along with Uniqlo , H&M Fast fashion brands explore the way in Guangzhou, Spanish fashion giant Zara At last, we will make efforts to set up shop in three locations: Wan Ling Hui, five parking apron and Tianhe City.
It is reported that Wan Ling Hui will open the first Zara in Guangzhou in the form of main stores in October this year. Tianhe City store will also open for visitors at the end of this year; while the No. five apron side disclosed that Zara had intention to enter.
From UNIQLO to H&M, to Zara, as well as more and more fast fashion brands, such as UR, Me&City, etc., we can see that more and more fast fashion brand shops will be around us and become part of our daily life.
Site selection is only a matter of luxury.
Zara is more domineering.
UNIQLO and H&M, Zara entered the Guangzhou market more aggressive.
Last year, Wan Ling Hui announced that it would open a shop with an area of 2000 square meters in Wan Ling Hui. Zara is not only its first store in Guangzhou, but also its flagship store in Guangzhou.
In Tianhe City, Zara got the gold shop in Watsons.
It is understood that this insist on "cheap."
fashion
The brand, however, is always fastidious about the location of its shops, but it only chooses the best location to open a shop, and must be adjacent to the top brands.
Wan Ling Hui and Tai Koo Hui are one step away. At present, there are many international brands including Armani, Bally, Chanel, Dior, Fendi, LV, Omega and Prada. The five apron has 14 international brands including Gucci, Ferragamao, Gucci, and so on.
The reason why Zara is domineering is that it can seize the updated and fast features of women's fashion hotspots and win by surprise.
The period from design to production, pportation, and sale is 90 days to 180 days, while the whole process of Zara is only 12 days. The fastest time is only 7 days, so that products can be updated several times in the first quarter.
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High price
Zara needs to be verified in Panicle Development
For Zara's quick deployment in Guangzhou, an industry source said that H&M and Zara itself had a "hobby" of getting together and opening shop. It is understood that H&M is also coming to the stage in mid October.
It has not been entered since, because their demand for property is relatively high and the area is limited.
At present, Guangzhou is at the climax of commercial development, which is an opportunity for them. Guangzhou is already the first tier city in China.
Although Zara is a latecomer, it will be tested if it can gain the upper hand in the Guangzhou market.
According to the industry, unlike other markets, Guangzhou is the largest clothing production base and wholesale market distributing center in China. Clothing styles, prices and loading time have obvious advantages in China.
Moreover, the characteristics of Cantonese are pragmatic. Zara is higher than H&M and UNIQLO. The price is high, and acceptance may be verified by time.
In addition to the consumption habits of the public, Zara and H&M have to face more challenges from local garment enterprises.
It is understood that many Guangdong clothing brands are also testing the water "fast fashion", such as EMU, Metersbonwe's Me&City and so on.
Zara tells you:
What style should be put into wardrobe in autumn and winter?
In late August, autumn is becoming stronger and stronger. Starting with summer wear, besides buying discount styles, you can basically close your hands. At this time, of course, the most important thing is to start with autumn clothes.
In the early autumn season, some summer skipping may be reduced, but it can still be dressed up and added to the quiet and elegant autumn.
Next, follow the editor to see the ZaraCausal series autumn August 2010 release. From nostalgia to pastoral style, handsome street style to smart college style, changing styles again bring many choices to young people.
In addition, fashionable styles are numerous, including: 70s trumpet jeans, lovely broken flower dress, ladies chiffon shirt, military uniform jacket, fresh and elegant knitted cardigan, and so on, follow this fashion brand to pick up your new autumn closet.
- Related reading
Clothing Stores, Street Stores, Discounts At The End Of The Summer Are Very Different.
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