European Luxury Takes The Opportunity To Raise Prices

　　 Euro at the end of last year depreciation The storm has made the expensive and luxurious European tourism once again jump to the attention of people.

However, the reporters interviewed the day before yesterday found that many European luxury brands had already taken the opportunity to raise their prices in the hot pursuit of European travel in Xiamen, almost "eating" the "differential profit" resulting from the depreciation of the euro. The industry admits that the depreciation of the euro has not brought much benefits to the outbound citizens.

Sign up and swim in Europe for more than a month

"The euro has fallen to 1 or 8.7 from 1 last year, which is equal to 13% off of the total value of goods in Europe, which is equal to 1. Plus many advertisements say that because European prices are cheaper, each person can save 2000 yuan -3000 yuan. I have always dreamed of traveling with my boyfriend. Europe Miss Li said that because the euro continued to depreciate, she plans to ask for annual leave. Outing 。

However, when Miss Li sent a consultation to a number of travel agencies in Xiamen, she found that this was not the case: the recent European tour group started in Xiamen is already full, and now the registration can only take place after October. And the group fee is almost the same as that of the same period last year, and even higher than the price at the beginning of the year.

Why did the euro depreciate and the tour fee did not drop?

"Airlines raised their air tickets during the peak season to stabilize the benefits of the depreciation of the euro." Yang Chun, group manager of Xiamen Chunhui International Travel Group, told reporters that air ticket prices usually account for 50%-70% of the tour fare in the long distance tour, and that the European tour is more popular than expected this summer. Airlines have increased their short-term ticket prices, which led to the loosening of the fares.

"Many European locals are facing the risk of devaluation of the euro, and it is also one of the reasons for the strong cost of the group to quote the renminbi in foreign countries." Shi Gengzhou, head of the Xiamen Airlines CITS exit center, said.

Anti depreciation European luxury takes the opportunity to raise prices

Not only did the tour fees go down, but European luxury goods went up in price, which disappointed some of the tourists who wanted to see the luxury of "cabbage prices" in Europe. "All Chanel stores sold by all stores in France increased their prices in June 25th, averaging between 10%-20% and some even more than 30%!" Ginger, who returned to Xiamen from Paris last week, told reporters that the recent increase in luxury goods was also Dior and Gucci, with a price increase of 4% -5%. "It is said that Hermes will soon follow the price hike."

Reporters learned that the luxury leader LV even raised its price as early as February this year. It can be said that European luxury goods have prepared for the depreciation of the euro.

"Although European luxury goods generally adjust their selling prices, they are still relatively low relative to domestic prices. However, I am afraid that the word "copy the bottom" is not very realistic. Xiamen Chunhui international Brigade Group Manager Yang said.

Shi Gengzhou, head of the Xiamen Airlines CITS exit center, also said that the impact of the euro depreciation on luxury prices is very limited.

Outbreak of demand for parenthood tour this summer season

Since the discount of the group fee is not attractive, luxury goods are not readily available. Why is this year's European tour showing a very different scene from previous years?

Shi Gengzhou believes that this is a total outbreak after demand depression: because of the financial crisis in 2008 and the flu epidemic in 2009, most travelers gave up their travel plans, so the European travel market was very dull. This year's depreciation of the euro has just caught up with the hot spots of Europe. In fact, there is no direct relationship between the two.

In addition, in Xiamen Chunhui international Brigade Group Manager Yang view, shopping for the purpose of European travel in fact few people. The main force of this summer's European tour is parent-child travel. Parents take their children to Europe to take a look at the local cultural landscape, and some people prepare for their children's future study abroad. This is a real travel demand, and the emergence of this demand is the symbol of the maturity of European tourism. "With the increase of consumer demand, the long distance tour represented by European tourism has also begun to spread from the first tier cities to the second tier cities, and the speed of launching new products will also accelerate. This year's sudden Dubai tour is an example. " Wu Ruiman, director of Xiamen tourism group exit center, said.