The "Entanglement" Of Fujian Style Clothing And Shopping Malls

Not long ago, the seven wolves signed a strategic partnership with thousands of department stores.

Shopping malls are a very important terminal channel. During the years when Fujian clothing was flourishing, Fujian style clothing always had an incomparable entanglement with it. Min Pai clothing and department stores are like lovers. They should have held hands earlier, but for various reasons, they can only speak for themselves. Having a large number of consumer groups is the biggest reason for Fujian clothing to love the department stores, and the high attitude and high button points of the department store have made it impossible for them to stop.

　　 brand The quality is not strong enough to lead to the fact that there are few brands that can be developed well in department stores in Fujian Province, and those in super first-class cities and even the first tier cities can not see the clothes of Fujian style, while the Fujian schools in the two or three tier cities are weaker.

In addition to the above objective reasons, the price system of Fujian style clothing also makes many brands have to abandon department stores. In the face of the contradiction between the department store channel and the direct store price, many Fujian clothing enterprises usually have "two choices". That is to say, in the areas dominated by Direct stores, they can't basically enter the shopping malls, while in the shopping mall dominated areas, they will try to avoid direct outlets. Because they can not maintain the price balance between Direct stores and shopping malls. Once the price of products is set high, consumers in Direct stores will not accept it, and direct stores can not discount them every day as shopping malls do, which will damage both image and profit. Once the price of products is fixed, they can only lose money in the market. Therefore, most of the Fujian business casual business is still dominated by Direct stores. Shopping in shopping malls is generally aimed at setting up brand image in important strategic areas.

However, with the increasing position of Fujian style clothing in the past two years and the intensification of competition in department stores, today, department stores have begun to favor Fujian style clothing. And some of the Fujian's growth brands and new fashion leisure brands are also opening up their own world with the help of department stores.

In the near future, when shopping malls become more and more consumers' consumption territory, when large SHOPPINGMALL is gradually emerging, it will become a necessity for Fujian style clothing to enter shopping malls in large quantities. In the process, in fact, the price system is the key point, but it is not the key to some high-end brands, because these high-end brands have strong brand appeal and trustworthy quality, which makes the department stores disadvantageous when confronted with them and will have to give in. For example, when doing promotional activities in the mall, the brand does not promote sales. At this point, the brand enterprise has the final say, rather than the shopping center can control it.

Don't you see, Ou Shi Li , JACK&JONES During the holidays, people always earn enough popularity from shopping malls, but never give blood. This is the strength of the brand.

Therefore, the Min faction Men's wear In order to make money in shopping malls, it is necessary to make money in real estate. The most fundamental thing is to make consumers more dependent on your brand and trust your quality. When Fujian men's men's clothing has already had a good foundation, we are convinced that one day they will become the protagonists of the shopping mall instead of supporting others for their wedding clothes.