"Yarn, Knitting, Home Textiles" Three Exhibition Opens Today In Shanghai

Osmanthus blossoms bloom in August. The sixteenth China International Household sponsored by China Textile Industry Association Spin Products and accessories Expo, China International Knitting fair and China International Textile yarns ( The autumn and winter exhibition, known as the "summer three exhibition", was opened on August 24th at the Shanghai New International Expo Centre.

There will be thousands of exhibitors presenting colorful and functional fashion to you. Home textiles A feast of knitted and new fiber products to fully demonstrate the innovative achievements made by China's textile industry in coping with the international financial crisis through product and technological innovation under the support of relevant state policies and measures. At the same time, the exhibition in the meticulous development of the organizing committee, is showing a different characteristics from the past. Now we will take a few preview and then feel at the exhibition.

Home Textile Exhibition -- cultural return of local home textiles

In the domestic market, surrounded by the European and American customs, the British Garden and the simple and fashionable home textiles, we can easily find that the home textiles are becoming more and more beautiful and luxurious, and the homogeneity of home textile products is becoming more and more prominent. Although companies are trying to find their own blue ocean space and make their own personalized style, they can't help but squeeze together in the same space and get a piece of cake by price advantage and promotional activities.

Looking at the global home textile market again, our most important competitors, India, Pakistan and Turkey, can have their own place in the world's home textile front by virtue of their distinctive national style. We can only stick to a little low value-added processing profits in the manufacturing chain.

There is no doubt that China's home textile industry has been changing rapidly in recent years. Even under the baptism of financial crisis, it has maintained a high growth momentum. If we just run on the increasingly homogeneous competition, how long will it last?

How to break through the homogenization is a survival and development problem for the home textile industry. This time, when the exhibition booth is very tense, the organizing committee still produces more than 200 square meters to provide free cultural concept to the concerned parties. It is to guide China's home textile design to gradually develop in the direction of national characteristics design, and form our own independent Chinese style home textile design. Even if it takes a few years, we must have enough patience to persist. Because this is the foundation of China's home textile industry in the international market in the future.

"Seeking root" -- cultural return of Chinese home textile design

The start of China's home textile industry has a deep Westernization brand. More than 10 years ago, in the Chinese society, when the word "home textiles" was very strange, we only had towels and sheets for duplication. More than 10 years later, "home textiles" has become a household name in China. Home textile brands are booming, and the home textile industry has become the most dynamic pole in the textile industry. This is due to the opportunity for Chinese textile enterprises to catch up with development. Their sharp market mastery and excellent manufacturing advantages have taken the lead in the market. What is more, it is undeniable that home textile enterprises are good at learning from the advantages of western design in product design, and have taken a quick start. Through the initial stage of the industry and entering a mature stage of development, more and more prominent homogenization problems make us have to reconsider: lack of design and research capabilities and insufficient operation capacity of brand channels are still our short board. Compared with international counterparts, the original design and ethnic characteristics of home textiles in China need to be improved.

Whether from the international or domestic market demand, the cultural return of home textile design is an inevitable choice. At the China (Shanghai) International Textile Exhibition held in 2009, Yun Kam, Dong embroidery, Nantong embroidery, Nantong embroidery, Nantong blue print, Miao batik, Lu embroidery, Qinghai Tibetan sheep carpet and other 14 national textile intangible cultural heritage projects jointly formed the "China home textile intangible cultural heritage exhibition area" and the Korean mosaic art area. Many visitors feel the long history and culture of Chinese textile industry. They have found the direction of innovation for the Chinese textile industry for many years, and have also found a new platform and path for the industrial development of traditional crafts such as brocade, Dong brocade, and blue calico.

As a creative culture industry, home textile industry can only create a good home textile fashion, which is different from western and independent innovation based on the integration of national elements and international trends on the basis of local culture.

Culture -- sucking the nutrition of Chinese traditional culture

One needle, one world, one brocade and one civilization. The clouds of brocade, fresh and simple blue printed cloth, distinctive Dong brocade, Dunhuang ornamentation with Chinese and Western... In the face of these increasingly remote and beautiful old customs, as if listening to the echoes of civilization at that time, every pattern and product contains profound Chinese traditional culture code, which is fascinating, reverent, and thought-provoking.

Talking about Chinese elements, Chinese red, blue and white porcelain, red double happiness, peony flower, Chinese Dragon... It will come to mind. With oriental elements becoming the global fashion, Chinese and foreign home textile designers are developing products around these elements, but the market response after the appearance of most products is not optimistic.

It is generally believed that these traditional elements are not fashionable, they do not conform to the aesthetics of modern life and have no market vitality. Is this really true? When we see foreign designers from Frankfurt, Paris, and Milan, we can see that Chinese designers are so attractive and fashionable to use Chinese elements. It can only be said that our designers are simply trying to apply these Chinese elements and have not really appreciated the true meaning of them. They have not properly extracted the representative Chinese elements to integrate creatively into modern products. It is not that these precious traditional cultures have no vitality, but on the contrary, the formation of our Chinese national characteristics, the key to the homogenization dilemma and the vitality of personalized development are in the future. We need to absorb the creative nutrition from Chinese traditional culture and find our own characteristics and core competitiveness. {page_break}

2010 China (Shanghai) international home textile exhibition, intangible cultural exhibition area will still be a highlight area that organizers focus on. On the basis of 14 exhibitors last year, the non-material cultural exhibition area has optimized and selected categories such as Yun brocade, blue printed cloth, Dong brocade, Li Jin, Shen embroidery, handmade homespun, and Lu embroidery. Last year, the South Korean handmade patchwork area, which was first unveiled last year, has been expanded into an international patchwork area this year.

Inviting Dunhuang exquisite ornamentation is another highlight of the 2010 exhibition. The mysterious and exquisite decorative pattern of Dunhuang has always been the source of originality for designers. This year, specially introducing the Dunhuang patterns into the home textile exhibition is to provide a home textile designer with an opportunity to feel the splendid Chinese traditional culture in a short distance, inspire original inspiration in the perception, and create a new home textile product which is more suitable for modern people's aesthetic sense.

The establishment of non-material cultural exhibition area can be described as three to one: one is to build a platform for the inheritance and protection of Chinese traditional culture, and to promote its commercialization and industrialization. The two is for the Chinese style of home textiles to form rich Chinese decorative patterns and cultural spiritual support, which is beneficial to the contemporary era. Three, the broad and profound traditional culture has injected the concept and positioning of individualized consumption culture for many home textile brands, providing a homogenous breakthrough path.

"Integration" - return is for tomorrow.

On the one hand, it has a long history and bright cultural treasure. It needs our inheritance and development. On the other hand, the modern vigorous home textile design needs to meet the needs of consumers' colorful, diversified fashion, comfortable and green lifestyle. How to find a way to solve these two problems well and find a breakthrough for the homogeneity of home textiles.

The breakthrough is to build a family culture with individual characteristics. The first thing to do is to inherit the intangible cultural heritage and extract the representative elements of Chinese culture into modern life style. In this way, the original bottleneck can be fundamentally broken. Secondly, to build a home textile culture, we should also consider the cultural value of the brand, find this cultural complex from traditional culture, and develop different cultural complex home textile products for different consumers and different cultural complexes. The homogenization problem will also be solved.

A colourful picture of history and culture is slowly unfolding to us. We should take a deep look at the secrets of traditional culture and find the next stage of rapid development. Let's wait and see.

High-end needle Expo highlights

Since March, enterprises have been actively applying for registration, which is one quarter ahead of previous years. Soon, even the booth of the exhibition hall has been robbed of it. At the stage of maturity, the "needle fair", which plays the role of "showing great heights" from the beginning to the end, is giving its unique charm and expectation.

Brand convergence underwear still dominates

This year, the needle industry is still focused on the industrial chain, and brand enterprises are gathering, such as three guns, ancient and modern, Ann Li Fang, Mei Si and Manifen brand enterprises.

This exhibition is based on the confidence of the needle fair and the organizers, as well as the high regard for the brand. The Shanghai Textile Holding (Group) company has taken 225 square meters of booth at one time. It is understood that the Shanghai holding company regards three guns as the core brand of Shanghai knitting enterprises, so as to create a new image of the old brand of the century old brand.

Ancient and modern booth area of 156 square meters, will bring "ancient and modern" and "Shang sixteen" series products at the needle Expo, it is worth your expectation.

On the release of the fashion trend of underwear, Manifen has been launching the fashion trend of Chinese underwear on behalf of the Chinese Knitting Industry Association since the second China International Knitting fair. This year, it will also publish the fashion trend of Chinese underwear in 2010/2011 this year. This task is the new design team of Lv Xingping, the designer of Hongkong. Lv Xingping's designs are always dreamy and avant-garde, but they are not divorced from the theme. I believe you will get what you want.

Outdoor brand Jialin Jie every exhibition is accompanied by market development, this time is no exception. This time, Jialin Jie aims at the Beijing market. Jia Linjie responsible person believes that consumers in Beijing area have a very deep understanding of outdoor. It is understood that Jialin Jie product design center is located in Tokyo, Japan, in addition to shoes, Jialin Jie garments are basically produced by their own factories, in the brand building and brand quality assurance, it is a painstaking effort. Jialin Jie has a long experience of making fabric processing abroad. He has been conducting sports theme guidance and has the ability of Chinese outdoor garment brand vane.

The upstream and downstream enterprises set pose together

For the knitting industry, there are always fewer end products and more intermediate products. After three exhibitions, enterprises already know which way to display more conducive to product promotion. At this acupuncture conference, Hailong will continue to display with pose in the form of "yarn + terminal products". The upstream and downstream enterprises will set up the pose. Shandong Huaxing Group is a functional yarn supplier for Jialin Jie company, and it is a complete industrial chain image.

At the entrance of the exhibition hall, the China knitting computer flat knitting machine research and Application Center, headed by Changshou City Jinlong machinery, will also debut for the first time. This center has set up the advantageous enterprises and units in various fields such as domestic universities, raw materials supply, weaving equipment manufacturing, garment processing and manufacturing, and post finishing technical services, with a total area of nearly 100 square meters. This is a good sign for people engaged in industry services. The original concept of theme design studio is only stuck to ideas and has not been formed. There is no integrated industrial chain. The establishment of this center will effectively integrate the product resources of knitting computerized flat knitting machine, and promote the development of the overall industrial chain of computerized flat knitting machine, which is worth looking forward to.

Welcome to the exhibition

During the crisis, tug of heating helps enterprises to pass the "cold winter", and in the situation of a good situation, holding the exhibition will not only expand the cohesion of the cluster, but also enhance the influence of the enterprise. The exhibiting clusters include Guangdong Dongguan Dalang, northeast Liaoyuan socks Industrial Park, Jiangsu Changshu plum plum, Zhejiang Zhuji, Zhejiang Haining and Shandong Haining.

The ancient town of Changshu, Jiangsu, is a famous knitting town in China. There are many knitting factories and printing and dyeing factories, of which more than 100 are the member enterprises of the ancient town chamber of Commerce. At the acupuncture conference, the town will be exhibited in a team form.

Look for a low-grade shirt to go to Zaozhuang. "This is what I mentioned a few years ago when people mentioned shirts. Shandong Zaozhuang has been working with the China knitwear industry association for 3 years in an effort to shape the brand of Zaozhuang culture shirt. At present, the cultural shirt products of the cluster have already had considerable influence in the market. The Shandong Zaozhuang industrial cluster will also appear in the form of cluster enterprises and strive for greater profits.

Tian Zhu alliance has always been a model for holding exhibitions. It is understood that the exhibition of Tianzhu alliance has 552 square meters of booths, and it is also the largest area in the exhibition hall. The highlight of brand promotion in this Expo is the biggest harvest after its previous joint exhibitions. After last year's effective exhibition of Tian Zhu alliance, the alliance thought that the brand meaning of "Tianzhu" really had a good performance. It was no longer just using the product of Tianzhu's brand yarn, but the enterprises that joined the alliance had found an effective docking idea in the market brand publicity and the completion of the upstream and downstream. I believe that this year's needle Expo will be more orderly than last year, so the alliance selected the best way to extract the essence of the League brand to show you. {page_break}

International influence is getting stronger and stronger.

This needle Expo will be more attractive to overseas enterprises. Italy Man Dova Pinelli socks factory has carried out functional entry type pressure socks and related health-care products for vasculitis and varicose veins for the first time to enter the Chinese market, breaking the record that no pure Italian company has ever arrived in the world for 3 years.

What is worth mentioning is that at the acupuncture and video conference, besides the two companies of Xu Rong and Lian Qi, the professional team of Taiwan first appeared in the most orderly manner with the image of Taiwan.

The scene is wonderful.

At the needle Expo, the cotton textile company will interpret the function of the yarn with ready-made clothes, promote the promotion of new fabrics, and conduct a whole day fashion lecture at the needle Expo. In addition, there are lectures on color and functional yarn, lectures on clothing for future life oriented functional yarn research and development, and cloud bamboo company will also carry out lectures on various functional fibers in knitted garments.

Full service of sponsors

To give publicity to international and domestic markets for exhibitors, the organizers arranged three roadshows for the exhibition. In addition, the organizing committee has decided that the Central Plains will have stronger spending power and promote targeted publicity for the two cities in Chongqing and Chengdu. Third, the Organizing Committee and Bai Rong have signed 5 year oriented exhibition activities. As a knitting trade center, Bai Rong will provide more abundant and more concentrated buyers for the needle Expo. At the same time, it also strongly organizes overseas procurement teams to provide more international buyers for the Expo.

Yarn Exhibition: "three key exhibition areas" strung up the whole industrial chain

Yarn, as an important part of the industrial chain, is the source of the innovation of textile products. Its characteristics and development direction have great influence on the whole industrial chain. According to the development characteristics of yarn in recent years, the yarn exhibition has set up three key display areas, namely, colored yarn, viscose filament yarn and high count yarn. To some extent, these three categories of yarns represent three characteristics of yarn development.

Colored spun yarn: small batch potential

The biggest feature of colored spun yarn is natural color. In the spinning process, different colors of fibers are fully and evenly mixed to obtain a unique color, showing the effect of "space mixing". The color spun yarn is made of clothing, and its color is implicit and natural. It has a strong sense of obscurity. This natural and returning style is in line with the development trend and consumption trend of modern individualized, diversified and fashionable garments.

At the same time, the colored spun yarn is changed from original "first spinning" and "after dyeing" to "first dyeing and then spinning". After the reversal of the industrial process, the epoch-making change is reflected in dyeing. It is replaced by fiber dyeing with the most primitive grey cloth and yarn. This evolution is the embodiment of environmental protection and energy saving.

Colored spun yarn is also very demanding for management. The richness of color and the complexity of production process require that the enterprises have higher production site management capability, scheduling capability and quality management capability, and also require enterprises to have good supply chain management capability.

The enterprises in the colored spinning area include Jiangsu gold spinning and weaving group, Jiangsu new golden orchid, Jiangsu Xia guest color spinning, etc.

Viscose filament: originates from nature above nature.

Traditional viscose filament, also known as rayon and VEKA, is made from cotton lint. It is made of cotton pulp by many processes, and then chemically treated with cotton pulp to make viscose solution and viscose solution obtained through spinning. Later, the range of viscose raw materials has been expanding, and the natural fibers such as wood pulp, bamboo and linen have been gradually applied to viscose.

Because viscose fiber contains moisturizing factor gene, it is easy to combine with water molecules, so it has high hygroscopic rate and meets the requirements of human skin. When it is hot, it absorbs sweat, breathes, and is soft and comfortable. It will not absorb and remove sweat gas and clothing hot and humid because of its low moisture absorption rate. Therefore, viscose fiber is also called respiratory fiber.

"VEKA" is a trademark of viscose filament, similar to the "Tianzhu" hanging tag launched by the Tianzhu fiber industry alliance. It has a good effect on standardizing viscose filament Market and expanding viscose fiber cognition. Viscose filament is famous for its "imitation silk". Its silk imitation field has unique advantages.

Viscose filament yarn is used to produce silk like products, with good gloss, easy dyeing, bright colors, noble and elegant characteristics. After repeated washing, it is still as bright as new. Jilin chemical fiber group Baishan licensing viscose filament is mainly used for silk production. The viscose filament of the group has the highest export price in the whole industry, mostly used in high-end markets such as linen and velvet, and has high added value.

The exhibitors include Jilin chemical fiber, Baoding swan, Nanjing chemical fiber, Hubei gold ring, Jiujiang chemical fiber, Xinxiang chemical fiber and Yibin Silvia. Shandong Hailong has its own booth and is not in the professional exhibition area. Its production is a kind of fiber produced by viscose method with Huang Hongma as its raw material.

High count yarn: breaking through tradition and saving raw materials

Our initial understanding of yarn progress started with "high count yarn". We have successfully developed 300 cotton yarn and 500 spun ramie fabrics, and we feel the improvement of yarn level from the breakthrough of the media for high count yarn.

The development of high count yarns is closely related to the development of textile technology. The development of spinning technology has never been stopped. From 50s twentieth Century, new spinning technologies, such as rotor spinning, jet spinning, electrospinning, friction spinning, parallel spinning, vortex spinning, self twisting spinning, have emerged. In recent years, there are also spinning spinning of air-jet free ends, and siro spinning, Siro Fei, solo spinning (domestic cable spinning) and compact spinning, which have been slightly modified in ring spinning. In recent years, the "efficient short process embedded spinning" technology of Shandong Ruyi group has broken through the limit of 300 high count yarn produced by the existing ring spinning, reaching 500, and the high count yarn has achieved a breakthrough again on its yarn count.

In the production of high count yarn, the yarn quality often seems to be more important after a breakthrough in yarn count. When yarn counts increase, yarn hairiness and nodes will be easier to expose. Therefore, the production of high count yarn is more demanding for enterprise management.

The price of high count yarn is higher than that of ordinary yarn. The production of high count yarn can save raw material cost. Nowadays, the price of raw materials such as cotton and linen is high, and the raw materials needed for producing coarse yarn are large. It needs to occupy a large amount of working capital, while the production efficiency of high count yarn is relatively low, and the amount of raw materials such as cotton and hemp is relatively low, which can alleviate the financial pressure and purchasing pressure of enterprises to a certain extent.

In this year's high count yarn exhibition area, Wuxi one cotton, Shandong Wei Qiao, Weifang Haitian, Fuyang Huayuan, Shandong Dai Yin and so on will show their high count yarn.

It has been said that the process of textile is a process that can be magnified indefinitely or can be reduced indefinitely. Therefore, the role of yarn at the front of the industrial chain can not be ignored.

For yarn enterprises, the most ideal state is: the advantages of raw materials are infinitely enlarged in the yarn links, and the shortcomings of raw materials are reduced in the yarn links. For the post road enterprises, the most ideal state is: the advantages of the yarn are infinitely enlarged in the rear links, and the shortcomings of the yarn are infinitely reduced in the rear links. It can be seen that root yarns are not only an important part of the textile industry, but also a mysterious force that strung up the entire industrial chain.