Clothing Shanzhai "High-End" Goods Popular Network

Although the materials are inferior and rough, but after all, they can buy the same style products at the price of 88% off. clothing It has been selling well in China.

Recently, I found that the cottage products have also taken a high-end route: some online stores confirm the hot sales through the way of network investigation. Fabric The original plate was disassembled to produce "size plates" for all sizes, and then batch production was made.

Unlike the commonly used Shanzhai products, the materials and workmanship of the "high-end" goods are quite fastidious. Xiao Li worked in a public institution in Ji'nan. She was a loyal supporter of high-end products. In the winter of 2009, she spent only 500 yuan to buy a fake fur coat with a price of more than 4000 yuan. TaoBao Shopkeeper little love used to buy a Korean high-end brand JINA in the country. In recent months, because of her slack business, she combined with several familiar garment factories to start Shanzhai products. "I have plenty of channels for purchasing. As long as the order is enough and the fabric is in place, the factory will be able to do it in the fastest two or three days."

In the search engine of a shopping website in China, typing "XXX" will immediately show the result of less than 1000 or tens of thousands. Then how does a cottage "high-end" product come out? A shop owner who specializes in the sale of zhuya Shan cottage clothes tells the author: after the new Zhuo Ya counters are on sale every season, they send out a few customer service from the shop, try them on the Zhuo Ya counters in the shopping malls, take pictures in the fitting room, and hang them online. "Customers like it, you can take a link to the paragraph, the first payment of 10 yuan booking. Generally speaking, we will only take 100 pieces until we get more than 150 pieces, and we can talk about the discount again.

Collecting orders online, looking for factories or workshops to imitate, the manufacture and sale of Shanzhai clothing has formed a complete industrial chain. Shanzhai "high-end" goods are popular. network It reflects the trend of consumption of young people and reflects the problems of China's garment manufacturing industry from one aspect. Shi Lei, who was engaged in fashion design in Shanghai, expressed disdain for the hot selling of high-end products in Shanzhai. "I studied in England for two years, and I deeply felt the importance of design and creativity. Cottage goods are rampant and produce "high-end" cottage goods, which is really a tragedy for the garment industry.

Qingdao Mei Zi garment company has taken orders from some Japanese and Korean clothing brands. Wang Qingong, director of the factory, said that the coastal area is full of garment processing plants, and orders for famous brands at home and abroad have become "fragrant cakes and pastry". Many garment factories have been pressing prices to grab a single, causing a vicious circle. "The vitality of design and creativity is the soul of the manufacturing industry. Pure imitation is not a permanent solution. Creativity and technological innovation are the two wheels of the "China created" chariot. But now both consumers and entrepreneurs value technological innovation and ignore creative design. Wang Qingong said that from this perspective, the popularity of Shanzhai "high-end" goods is the future of "China's creation".