Hot Clothing In Russia: Beach Wear And Mid Price Brands Are Booming
This summer,
Russia
The weather is extremely hot, coupled with the peat fire, the sale of expensive clothing is flagging.
However, the weather as high as 40 degrees Celsius has made the beaches and mid priced brands sell well.
The hot weather had already arrived in mid May. By the middle of 7, consumers were full of shopping enthusiasm, and the demand for summer clothing was keen. The sales in July increased by 10% over the same period last year. Sales in Siberia, Volga, southern Russia, URA, Far East and central Russia were particularly prosperous.
The brand and chain stores that focus on young people and middle-aged people in the market, such as FinnFlare, O 'Stin and Savage, are all looking at the boom and doing business.
Facing the August, the heat wave is pressing and high-end.
Fashion industry
They have extended the summer sales season and continue to make summer sale for their fashion brands. The promotion period is two or three weeks longer than usual.
Some chain stores and independent boutiques even moved out of last summer's clothing series to solve the shortage problem, so that the shelves would be empty.
For multinational retailers and overseas businesses,
consumer demand
Most of the sudden changes are difficult to cope with.
For example, foreign retailers such as H&M and Uniqlo, even though they still have to endure subtropical heat to see customers, have launched a series of autumn and winter stores in various parts of Russia in the early August, and have made sales promotions.
Weather is abnormal, traditional industry can not get higher income.
Over the past two months, sales of expensive products such as suits, coats, coats and costumes have been sluggish.
One reason is that employees have always been asked to dress appropriately in banks and financial institutions. They invariably encourage employees to wear simple clothes, no neckties or long sleeves, coats and stockings.
In 2009, the total value of Russian clothing market amounted to 31 billion 500 million US dollars, of which nearly 60% were women's clothing, men's clothing accounted for 24%, and children's clothing accounted for 18%.
Most analysts in the industry say that the market conditions in Russia have improved and the market is expected to grow moderately in 2010.
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