Traditional Textile And Garment Industry Will Enter The Animation Industry.

Next Tuesday, the new animated cartoon "young teacher" based on the culture of Shaoxing teacher will appear on CCTV children's channel.

However, many people do not know that the 26 episode animation blockbuster that has been created for 5 years is Ding Liqing, the boss of his clothing business.

Target aiming "

The prince went to the south of the Yangtze River to take a private tour. He found that the first child prodigy in Shaoxing was false. While the local collusion and the sham Bao county magistrate colluded with each other and bullied the people, the plot started with the story of the small master and the rich and the county magistrate series of fighting and fighting. Finally, justice triumphed over evil.

Although it was less than 300 minutes in total, the young master fully demonstrated the story.

Beginning in August 31st, in the column of "CCTV children's channel" animated music overturned sky ", the children will see in the south of the small bridge and the picturesque south of the Yangtze River. A young teacher who holds oil paper fans and heels with white goose will launch a contest of wisdom with corrupt officials, dishonest businessmen and young people.

Although the "young teacher" has not yet been broadcast, its prospects have been well looked at by many experts.

It is understood that as early as the beginning of the year, CCTV has signed the "young teacher". In May this year, the Hangzhou International Animation Festival held CCTV as a key repertoire. In order to create sensational effects, CCTV will play a special role in the summer vacation.

"If the 26 episodes are good, we will shoot the sequel, and the long term plan is 260 episodes."

Ding Liqing, an investor in Shaoxing Terry Computer Animation Limited, said, "the young teacher" has the potential to become "pleasant goat". "We spent great efforts and great efforts to build the first animated cartoon with confidence in it."

Once

Ding Liqing, 40, chairman of Shaoxing Terry Clothing Co., Ltd., started exporting garments 10 years ago.

In 2006, Terry Computer Animation Limited was set up to create "young teacher".

Before entering the animation industry, Ding Liqing said that he also made a great voice in the clothing industry. "We specialize in the export of linen garments, which is one of the few top garment exporters in Shaoxing."

"But after several years of textile and clothing exports, my intuition tells me that there are many crises ahead."

Ding Liqing analyzed his worries at that time. The textile industry is a labor-intensive industry. Because of the rising labor costs, the textile industry will migrate from the eastern coast to the central and western regions in China, and it will also face challenges from emerging markets such as India and Vietnam. "With the continuous concentration and improvement of the textile industry in all parts of the country, clothing exports will face the danger of elimination sooner or later."

Just as Ding Liqing is a tradition.

More optimistic about animation derivatives

Animation industry is an industrial chain composed of creativity, production, operation, broadcasting and derivative. Derivative product development can not only promote the development of related industries, but also provide strong financial support for further creation and production.

On the 20 day of this month's "youth teacher" premiere press conference, the director of publicity and management division of the State Administration of radio, film and television, Kim de lung, said he hoped the young teacher would make persistent efforts not only to produce a better sequel, but also to work hard to stretch the chain of animation products and make contributions to the development of China's animation industry.

"For young teachers, once the CCTV can lead to many derivatives development, we are already studying the development of derivatives."

Ding Liqing said that the development of animation industry and the development of post animation products is the focus of the animation industry's profits. They are currently negotiating with some toy dealers. "The main idea is to develop a white goose in a young man's play into a puzzle product, which may tell stories and teach English."

It is understood that Ding Liqing has previously registered the "juvenile teacher" trademark from clothing to toys, which has provided ample space for the development of related derivatives.

Animated films can foster potential customers.

Shih is a unique group of literati in Shaoxing. During the Ming and Qing Dynasties, the Shaoxing masters spread all over the country.

Shaoxing teachers played a great role in promoting the spread of Shaoxing wine. During the Ming and Qing Dynasties, the "wine making world" emerged.

In the animated movie "young teacher", Guyue Longshan rice wine and Shaoxing tourism will be presented in front of the national audience through the form of advertising.

Shaoxing rice wine group responsible person said, "Guyue Longshan sponsored" juvenile teacher "this animated cartoon, is not only to Shaoxing local animation industry support, but also on the use of local culture for brand promotion of a new exploration.

However, some netizens are not optimistic about the wine brand implanting animated cartoon. Some netizens believe that wine has a lot of harm to children's health. "The main audience of animated cartoon is" children ". Will the introduction of alcohol ads bring adverse effects to children?

In this regard, Ding Liqing said, the animation is embedded in advertising is particularly suitable for cultivating potential customers, "children know the brand of yellow wine through animated cartoons, until they grow up to drink, and imperceptibly will give priority to this brand."

"Follow the textbook tour of Shaoxing, this is a project of Shaoxing tourism, and this time we show most of the attractions in the cartoon, hoping to enable more people to follow the animation tour Shaoxing!"

Textile animation has precedents.

Global textile looks at China, China Textile sees Zhejiang, Zhejiang textile sees Shaoxing.

In recent days, the Ministry of Industry issued a list of enterprises that eliminate backward production capacity, and many textile printing and dyeing enterprises in Shaoxing have come to the list.

This sounded the assembly number for the pformation and upgrading of the traditional textile industry.

In this assembly number, "textile enterprises invest in animation," "young teacher" appeared in CCTV became the most talked about topic in the local textile industry. In 2006, when Ding Liqing just started planning "juvenile teacher", some people in the industry were not optimistic about it, and thought it was "not doing business". Now, facts have given the best answer.

With the support of the national industrial policy, China's animation industry has been developing at a high speed. In recent years, Shaoxing has also issued relevant documents supporting the animation industry, encouraging traditional industries to pform the mode of economic growth and enter the cultural and creative industries.

It is understood that Shaoxing textile industry involved in the animation industry, Ding Liqing is not the first, nor is it the last one. According to incomplete statistics, at present, there are at least 5 companies engaged in traditional industries to enter the animation industry.

5 years ago, Wang Peihuo, the boss of Taizi lung, was the first to test the water animation industry in China's clothing industry, and developed the large-scale educational animated cartoon "ancient Chinese scientist", which successfully created the cartoon star "Dragon Prince" and developed the dragon and Prince's children's clothing.

Some local people in the industry say that the traditional textile industry has great competition and low profits, while "Dragon Prince" and "young teacher" have successively succeeded, so that more enterprises can see business opportunities. "Textile enterprises have to adjust their strategies, and it is easy to understand the intention to enter the animation."