Guangzhou White Horse Clothing Market Reappear Classic Lead Development Trend
In March, the successful launch of the white horse national brand exhibition and the regional supply and demand Conference opened a new chapter for the establishment of the national marketing channel of the white horse market system.
In August 25th, the annual industry event, the 2010 Guangzhou white horse clothing procurement Festival (fourth session) is about to open ceremoniously, playing the strongest voice of Guangdong fashion clothing.
Heavy gold to create the fourth white horse procurement Festival is worth looking forward to.
Guangzhou white horse costume, which began in 2007.
Procurement section
"It pioneered the leading garment industry in the whole country, which led the professional apparel market to undertake the large-scale garment procurement Festival.
After four years of development, the Baima apparel purchasing Festival has developed into a comprehensive industry and commerce platform integrating industry business communication, fashion new product release, brand marketing promotion, supply and demand channel docking, wholesale ordering negotiations and e-commerce development. Its influence has been rising and has become an important industry event in China's apparel market.
Professional market
Among them, cooperation and exchange among brands, wholesalers, agents and retailers have played an important role.
In 2010, Guangzhou white horse, on the basis of the success of the first three sessions, made a fresh start and made a lot of money to build a brand new procurement festival with the strongest participation in the brand, the most involved buyers, the highest quality, the largest paction amount and the most influential.
2010 the white horse clothing procurement festival will continue from August 25th to September 14th for 21 days.
A well known public relations planning company, top performing production company and strong professional service team will provide effective guarantee for the success of the event.
In order to allow all guests to visit the white horse, we have an unforgettable fashion journey. The planning agencies are integrated into more fashion elements and technology elements, elaborately creating a magnificent opening ceremony boutique show, providing a broader exhibition platform for high-end clothing brands during the event, and providing a more comprehensive and high-quality choice for professional buyers.
In order to expand the influence of this event, Guangzhou white horse has also stepped up the efforts of the media. At that time, CCTV, Guangdong TV, Guangzhou daily, Southern Metropolis Daily, China costumes and other most influential media in the country will publicize the event.
The white horse clothing net (baima.com) will directly attack the event, which will provide the market with information and business opportunities for the first time to track the reporting activities.
As the "e-business demonstration base" in 2009, "white horse clothing net" will also be held in September 14th to launch the "white horse clothing network B2B e-commerce promotion conference". In September 6th, the white horse lecture hall, the famous marketing expert Dai Chunhua, was invited to give special lectures on branding operations, and became a beautiful scenery on the opening day of the 2010 Liuhua international dress Festival.
Size up the situation, there are surprises in upgrading the third floor of the white horse.
Guangzhou white horse, as the source of southern style dress, has always been the most influential fashion woman dress. It is known as fashion vane.
As a leader in the market, Guangzhou white horse still keeps the spirit of "continuous innovation". It will create better environment and operating conditions for brand promotion and development.
In August 25th, the third floor of the white horse leading the new round of upgrading of the traditional wholesale market. The business area of the more than 8000 square meter has been renovated and renovated.
Previously, the industry generally can not understand why Guangzhou white horse in the property 100% rental, excellent business conditions, "big fight", the best answer will be announced on the opening day of the event.
It is reported that after the upgrading of the white horse third floor, not only its planar layout, function matching, shop area, decoration design and other hardware lead the same market, more importantly, the white horse third floor women's clothing brand combination is more outstanding, a group of white horse strength brand and new growth brand will collectively "thick ink debut", such as Yazaki, Saint Nevill, pavilion, Mondi, Isabel, Jie Xiwu, Lisa, Isabel, ajioni, Intel, etc., to guide the whole market to take a more solid step towards branding development, and further strengthen the white horse as the source of South style clothing and fashion vane market position.
Supply and demand docking: Super parties between buyers and purchasers
Every white horse costume procurement festival was held. Apart from the colorful exhibition ground, many guests and businessmen came to feast their eyes on it. More importantly, the vast number of merchants who came from far away really realized the charm of "purchasing in white horse, purchasing wealth".
According to the relevant person in charge, following the "supply and demand docking conference" launched by the procurement festival in 2009, widely praised by the white horse households and purchasers, the white horse market in 2010 will subdivide the destination market on the basis of full market research and launch a more targeted supply and demand docking mode. In the afternoon of August 25th and August 26th, two heavy supply and demand docking meetings will be set up in the Midwest and the eastern part respectively, so that every buyer will come full of joy and return.
At present, there are more than 20 key national markets invited to attend the procurement Festival, and more than 1000 professional purchasers are expected.
The white horse premium brand special conference is still the highlight of the procurement Festival. From August 27th, 16 boutique fashion shows will show buyers the fashion charm. The injection of many fresh blood will make the show more colorful.
It is reported that this special conference has just won the strength of the country's ten major growth brands, also has the strength of foreign trade to sell domestic brands, and new brand new fashion brand to join the 3 floor, it is indeed looking forward to.
And the preferential agency measures for the whole country are unlimited.
In addition, in order to make the activities more targeted, enhance the docking efficiency and save the cost of buyers, Baima company will select the more than 100 best quality merchants with the brand strength and representativeness, and set up the "high quality brand docking field" in their shops as the main position to participate in the procurement activities. During the activity, the buyers will be recommended by the unified logo and lead to the docking.
These more than 100 quality businesses include all commodity categories and price levels to meet the individual needs of buyers.
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Stride forward to make a solid progress
After eighteen years of development, Guangzhou white horse has become a household name in the clothing industry, forming a national brand.
The successful operation experience of the white horse in more than 10 years shows that the white horse can be used for reference by the domestic industry not only with brand, but also of mature and advanced market management model and practical experience.
The development of the white horse began in 1998, and more than 10 years of continuous exploration and sharpening left a trail of indelible tracks for the white horse to participate in the planning and operation of many professional markets in China.
Therefore, Guangzhou white horse will sign a long-term cooperation agreement with the international clothing mall in Beijing in the second half of 2011 when it opens in the second half of 2011. It will open a new chapter for the regional strategic cooperation of the professional market with the open mind and the initiative of the forerunner, and once again show the industry's confidence and determination to "be strong in Guangzhou and expand in Guangzhou".
At the same time, Guangzhou white horse will also strive to make this project the first major development project to highlight Guangzhou's white horse management thinking with positive attitude and systematic professional ability, and become an important position for Guangzhou Baima brand merchants to enter the northern market of China.
Guangzhou white horse never ending fashion stage
As the ten largest clothing market in the country, Guangzhou white horse has gone out of a large number of well-known brands in China, which has made an indelible contribution to the development of China's garment industry.
The white horse at the age of eighteen is in the prime of life.
The white horse, struggling to keep pace with the trend of branding, has been actively introducing the clothing manufacturers that have the courage to start their own businesses, helping manufacturers improve their R & D capabilities, encouraging manufacturers to take part in the famous trademark selection at all levels, strengthening the building of brand integrity, actively stepping into e-commerce, making use of efficient marketing platforms such as clothing purchasing section, and working together with the brotherhood market and industry alliance to build up and downstream channels, so that Baima can truly become the cradle of China's clothing growth brand.
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