Why Is The Internet So Good And Bad For The Fashion Industry?

Italy Milan, the world's on-line day, changed everything.

Like Johannes Gutenberg introduced the magic printing to Europe in the late fifteenth Century.

A revolution or a big bang.

stay

Area, instant global interconnection and

The fluidity of culture has injected an explosive digital virus to the country that once left the public and exclusive exclusives.

Is this a good thing or a bad thing? I say both.

To a certain extent, fashion is closely related to Internet culture.

Contempt for the age, history and boundaries of everything, the undisguised pursuit of all-round egoism, and the most important tendency to flatten knowledge to two-dimensional depth; the Internet witnesses the urgency of never-ending renewal and crazy communication.

However, fashion and digital do not share the view of democracy.

Super connected networks connect people and ideas, flow and unstoppable.

But fashion, on the other hand, is always in the same class.

This industry basically praises the happy few, the rich and the cool.

Those who yearn for status can buy products, to some extent, like amulets to allow them to pass the threshold of the temple.

At least this is the theory.

Some things will never change.

However, the collision between fashion and digital, and forcing the industry to re write some of its own provisions.

In the long run, fashion designers disguise themselves as an unapproachable spirit, and a group of like-minded Mousika surround them.

Only those primitive members can step into their temple, and they will never, at least, disclose to the public details of any creative process or source of inspiration.

But times have changed.

In this era of self propagating every step of the social ladder, the concepts of privacy, discrimination and originality have been subverted.

Of course, factions and gangs still exist, but they will also show off, so that they are more exclusive and attract outsiders.

Today, each of them has a channel, and everything can be used for visual consumption.

Everything is public property.

The super interconnected world tends to be completely pparent, leaving the old fashioned and private fashion ideas crumbs.

However, fashion quickly adapted to the new environment, a bit like an alien, or like the virus described in William Burroughs's work "The Ticket That Exploded", which is described by William Barnes.

True, perhaps fashion is the real source of infection here, not digital culture.

In today's fashion world, FLAMBOYANCY is the only way to attract attention, because low-key is not visible on digital.

The Internet has made the form of collage popular, replacing it with reinvention, and building it through mashup.

But in the process of merging with interconnectedness, fashion has brought the depth of visual style to every corner of contemporary culture.

From politics to laundry detergent, today's surface is everything.

But from a broader perspective, it is always possible for everyone to control the world at fingertips. Enhanced linkage will undoubtedly have a positive impact on creativity.

No matter who you are or where you are, you can participate in global discussions and become part of the present.

Pictures and videos are there, instantly satisfying the less demanding consumption and embezzlement.

The Internet has long forgotten the age, logic and copyright.

This is more dadadism than dadadism, and Burroughs than burrows.

Today's fashion creation is heavily dependent on the Internet.

In order to create a new series,

It has gained inspiration by traveling to exotic places or sparsely populated places, or in an objective Library of books.

Now, due to heavy workload and time constraints, they basically collect data through the Internet.

This is fast and efficient, but there are many problems.

The first is homogenization and the search results are almost the same.

Everyone clicks through Rome.

In addition, replacing the real experience into digital pictures means relying on second-hand materials, which will weaken the depth of the results. In particular, many of the series are not only inspired by the Internet, but also designed to look good on Instagram.

The bold outlines and dazzling colors that you see now emphasize fashion and fashion rather than fashion.

For example, in the recent experience of going to a brand store, I was amazed at the Gucci series, which was designed to look good and very rough.

Another problem facing the Internet first series is that they forget the low-key texture.

Minimalism is not pleasing to photograph.

The small voice is missing from the website.

However, these tiny voices happen to have a long-term impact on creativity.

Of course, connectivity has made fashion or its traces everywhere.

However, the cost is also compressed, while the magic and mystery of fashion are evaporated.

Today, designers record daily anecdotes and anecdotes from the first perspective. They lose the aura of their experts and get the identity of an idol star.

This makes them more human, but less gorgeous and dreaming.

As for the few designers who choose not to show everything to the world, they are in fact risking the danger of disappearing completely from the radar of the world.

Today, however, the yardstick of talent is the number of people in social media.

JustinO 'Shea, the creative director of Brinoi, is the best example of this view.

It is well understood in today's Internet world, but from a historical point of view, it is a very frustrating news.

It is very simple that the era of global Internet has declared the end of professionalism, with the amateurs who are popular in the digital age influenced by marketing.

This gives us five mixed conclusions.

At this point in time, it is impossible not to go online.

Slowing down sounds like a utopian idea.

But achieving a better balance between virtual and reality may be a good way to patch up the status quo.

Fashion is important for image, but image needs connotations. Now it is more needed than before. Just like in the new world order that is shaping up now, what is favored is those who pursue mainstream.

The root of depth is the integrity of ideas, sincerity and creativity.

If these values are spread out and brought to fruition, the global interconnection will bring about a positive change.

Because the key is no longer about where things come from, but where you get them from.

BoF latest paper magazine