China'S Clothing Industry Needs To Create Culture And Enhance Its International Image.

The light of reality always shines the pale of theory. Japan and Korea, once successfully undertaking industrial pfer, have broken the theoretical plight and entered the spotlight of fashion.

Reflect

"This is Korean wave."

I believe many consumers glance at the store.

That's what we will say subconsciously.

Similarly, we see a lot of stores, intuition will tell us that this is Japan.

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Why don't you read the logo of a brand, or even filter out the brand's self style, and you can see at a glance that their country belongs to them? This is because these products flow through the blood of their own national culture and have a distinctive cultural birthmark with their own regional characteristics.

As we can see at first glance, it is as simple as Japanese or Korean.

This is a distinction between culture and a triumph of culture.

For a long time, there is a theory that

The fashion discourse power of the industry is firmly grasped in the hands of Europeans and Americans.

On the one hand, they occupy the high-end market on the one hand, and on the other hand they have fast fashion advantages in parity fashion. Especially in the process of industrial pfer, they retain the fashion hegemony and pass the cost on to other countries.

The light of reality always shines the pale of theory. Japan and Korea, once successfully undertaking industrial pfer, have broken the theoretical plight and entered the spotlight of fashion.

More than 30 years ago, we also took over the baton of industrial pfer and began to shift some of its production capacity abroad, just like in Japan and Korea in the 80s of last century.

Today, we are faced with the thinking of the times: where are our fulcrum?

Obviously, the development of industry is no more than two levels, one is to break the fashion pattern of the existing world, the other is to make its own characteristics, and the latter is often the premise of the former. Two.

How do you make your own characteristics?

The ultimate answer is: industrial civilization.

Seek

A reality may make us feel light nostalgia.

A small insect that spits silk has brought the greatest glory to our country.

It crosses the desert, crosses the border, and is chased by other countries. Later generations call this road the silk road.

This represents a commanding height of Chinese fashion, just like today's Europe and America.

Chinese silk culture has a long history, and after history, we seem to be married.

On the contrary, those Europeans and Americans who imported silk made us the world's silk brand.

Another example is that China has always been an agricultural country in the history of China, advocating the nature of Taoism and its handcraft, which is close to nature, and has a cultural tradition close to nature.

However, we still do not make good use of this unique Chinese temperament to create a world style pastoral brand.

This is a representative of modern lifestyle and an integral part of Chinese culture.

However, over the years, these civilizations have been neglected, sealed up in ancient books, and even scattered in the moment of history.

History shines on the future.

We have to retrieve those neglected and lost, but still flow in the blood of our civilization and heritage. This is our regret once again, and is our bounden duty at the moment.

We need to go back to history, return to culture, return to the starting point, summarize and refine Chinese culture, extract the essence, inject Chinese industry connotation into the industry, strengthen the construction of industrial culture, create cultural soft power, and provide a fundamental impetus for the development of fashion industry.

Industrial culture becomes necessary.

Create

Cutting through the Chinese culture is the basic tool for us to conform to our hearts and to our own hands.

In essence, culture is the mechanism of psychological operation, the mode and norm of thinking, the rule and method of doing things.

"Dao Sheng 1, life two, two birth three, three things," is the truth.

As long as we grasp this "Tao", everything will spread out before your eyes: it starts with one thought and accomplishments the whole world.

First make the rationale, then create.

This "reason" is the spirit and will of culture, and then extends the concept of life, and combines the characteristics of the new era, giving full play to imagination, thus creating a way of life. Finally, it expresses the value of products with modern or even international fashion language.

As a result, design and research space is broad, and there are standards to follow.

It is possible to choose five thousand years from top to bottom, and the essence of all countries can be adopted.

At the same time, everything is attributed to the product concept, which provides a ruler for the selection of design materials.

Under the guidance of the concept, the expression of Chinese culture is not necessarily dragon and Phoenix totem or calligraphy and painting.

What we need more is the great power behind the totem, the thinking behind the ink splash and the opening of our journey of innovation: starting from our natural thinking superiority, rather than sacrificing ourselves to others' demands, blindly grafting, losing our soul, and making our products screwed up and messy, lacking vigor and vitality.

Culture accomplishments products, and products will naturally achieve brand success.

Through the operation of the brand, the value concept will become more focused and the operation system will be more complete. The brand will become a personalized commitment: strengthen the internal management with the values as the core, and create the community economic ecology with the supply chain and the market chain as the core.

At this point, we can see that a good brand is naturally in the stores, services, products, marketing, all aspects of doing something, do not do it, have a consistent expression of temperament, there is a spirit of continuity.

The adhesive is naturally culture.

Culture consolidating the brand strength, highlighting the brand personality, and thus become the brand gene.

Therefore, the experience of brand genes will make brand culture more mature, more and more full, more open and more creative.

Culture is made, not shouted.

It has the deepening path of "product brand culture" closed loop development, and also has the law of self development.

And when a large number of Chinese brand culture grows up, industrial culture wonders will emerge.

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Method

It's time to put forward the strategy of industrial culture.

Naturally, industrial culture is a new topic.

This needs to follow the context of cultural development, focus on the depth of Chinese culture, choose and establish industrial value coordinates, and improve industries.

The value system is popular in the world with its unique and unique value.

This is the root of the problem.

Based on this fundamental, we must create a new culture of Chinese clothing industry, which is represented by the spirit of continuous innovation, the spirit of honesty and trustworthiness, the spirit of craftsmanship and the humanistic spirit of people-oriented.

Based on this foundation, we should establish a group of industry and enterprises that gradually form a batch of ways of thinking and behavior with distinctive Chinese cultural characteristics and represent advanced productive forces.

This is a grand vision.

To accomplish this vision, we need the construction of cultural system and support of cultural theory.

The first is the relationship between inheritance and innovation.

The wheel of history will not stop. We must innovate in inheritance and develop in innovation. This is a basic train of thought.

The two is China's relationship with the world.

To carry out industrial cultural innovation in multiculturalism, enhance the international cultural identity of China's garment industry, and enhance the international image of industry and enterprises.

The three is the relationship between industry and consumers.

We should vigorously create a public opinion atmosphere of fashion culture and creativity, raise the cultural attainments of the whole people, advocate the concept of civilized consumption, and grasp the market discourse power and the initiative of industry development by radiating, influencing and guiding consumption.

The four is the relationship between culture and talents.

Culture ultimately depends on talents.

Striving to build a team of innovative talents and excellent industrial spirit in the Internet age, a professional team with respect for the market and products, and full of emotion and energy for products, is the guarantee force for China's industrial culture to finally go to the world.

The era of industrial culture began.

This is the symbol of the industry's maturity.