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    Anta Launched The First Ten Billion Club

    2016/7/28 12:16:00 38

    AntaBrandFashion

     Anta became the first Chinese sporting goods company to issue a report on "ring club management".

    In July 27th, Anta Sporting Goods Co., Ltd. released the environmental, social and Governance Report on the theme of "true corporate citizenship" in Jinjiang (Environmental, Social and Governance Report) in 2015. Covering its flag brand The concept, related initiatives and performance of the operation buildings and self operated shops during the period from January 1, 2015 to December 31st in terms of environment, society and governance.

    In order to enhance the objectivity and credibility of the report, the report not only refers to the compilation of the guidelines on environmental, social and governance reports issued by the The Stock Exchange of HongKong Limited, but also maximally draws on the guidelines for continuous reporting put forward by the global reporting initiative, so that the disclosure of Anta sports in the environmental, social and governance fields is in line with the best international standards. In addition, Anta sports specially hired an independent third party testing organization to conduct carbon emission audits and other environmental data statistics and analysis in low carbon Asia. This is the first time that Anta sports has been released for 9 years. Anta sports is also the first Chinese sporting goods company to issue this report.

    Anta launched the first ten billion club

    Since its listing in 2007, Anta sports's fast and stable growth has driven the stock price to grow steadily, while Anta sports maintains a high dividend policy, which brings a good return on investment for investors.

    In 2015, Anta sports revenue exceeded 10 billion yuan, reaching 11 billion 126 million yuan, an increase of 24.7% over the same period last year, operating profit of 2 billion 697 million yuan, an increase of 33.6% over the same period last year. At the same time, Anta put forward the strategy of "single focus, multi brand", focusing on shoes and clothing products of the sporting goods industry, focusing on every pair of shoes and clothes, maximizing the needs of consumers, and through the "multi brand" strategy, to grasp the public to high-end, adult to children, professional. fashion Huge opportunities for sporting goods market.

    Environmental protection towards low carbon economic development

    In 2015, Anta sports first quantified greenhouse gas emissions, using carbon dioxide equivalent (CO2e) as a unit to calculate the carbon footprint of different greenhouse gases to the extent of global warming using the same standard unit, and set it as a benchmark for carbon management. In addition, Anta sports commissioned an independent consultancy, low-carbon Asia, to conduct carbon assessments based on recognized standards to ensure accurate disclosure of greenhouse gas emissions data. The total emissions of greenhouse gases calculated by Anta sports in 2015 were 65010 tonnes of carbon dioxide equivalent, and the annual greenhouse gas emission intensity calculated by the annual income was 5.84 tonnes of carbon dioxide equivalent / RMB million yuan.

    In order to reduce carbon emissions, reduce air pollution and mitigate global warming, Anta sports upgraded fuel equipment, updated the staff hot water system equipment and the staff canteen boiler, and switched to less natural gas generated by combustion. At the same time, Anta formulated rules and regulations to improve the management and control of greenhouse gas emissions and minimize unnecessary consumption in daily operations. In addition, since some of the business sites were certified by ISO14001 environmental management system in 2005, Anta sports actively implemented the environmental management system according to the requirements. Nearly 100% of Anta's sports operation in mainland China has implemented the "ISO14001" environmental management system. On the other hand, Anta sports actively applies all kinds of environmental protection materials (such as DuPontTM Sorona) to the product line, while using renewable energy as much as possible, reducing the use of harmful materials, and matching the equipment of low pollutant emissions to reduce the generation of waste materials.

    In 2015, the environmental protection strategy achieved remarkable results. Compared with the same period last year, Anta sports office's water consumption decreased by 300000 tons, electricity consumption decreased by 2000000 kwh, and office paper decreased by more than two tons. In the future, Anta sports will also develop a comprehensive carbon reduction roadmap, and enhance spanparency of greenhouse gas emissions, and establish Anta's governance level in terms of carbon footprint verification.

    Supporting national policies and promoting fitness for all

     Anta has become the first Chinese sporting goods enterprise to publish the report of "loop management"

    (Anta Sports Products Limited investor relations director Huang Cuiqi explains ESG report)

    In 2014, the State Council promulgated the "opinions on speeding up the development of sports industry to promote sports consumption", raising the national fitness into a "national strategy" and proposing the 5 trillion scale sports market by 2025. As the leading sporting goods company in China, Anta has been making every effort to promote the development of China's sports industry and the national fitness industry.

    In May 2015, Anta launched the "you are runner" running strategy, enabling the top technology to be populist, encouraging more people to participate in running through high-tech and cost-effective professional running shoes. In October 2015, Anta launched the "just to play" football strategy, creating conditions in many aspects such as events, coaches, equipment and venues, aiming to expand the participation of Chinese youth soccer in the population, so that more teenagers who like football have better conditions to participate in football.

    In addition to promoting the development of the national fitness program, Anta has been promoting the development of competitive sports. As a partner of the Chinese Olympic Committee, since 2009, Anta has provided awards and equipment and living equipment for all Chinese athletes, such as the Olympic Games, the Asian Games and other major international events. As a partner of 24 national teams in 5 sports centers, such as water sports, winter sports, boxing Taekwondo, gymnastics and soft throwing sports, Anta provides professional sports equipment and training equipment for the national teams under these sports centers, and helps the national athletes to play their own strength through Anta's expertise in sports equipment.

    Product responsibility and quality management

    As a sports enterprise focusing on corporate social responsibility, Anta sports promotes the sustainable development of enterprises through excellent enterprise management.

    In terms of products, Anta sports continues to improve product quality and set up higher industry standards for the industry so as to enhance customer satisfaction. Anta sports continues to increase investment in technology research and development, with the latest sports technology to enhance the performance of consumers. In 2015, Anta accounted for 5.2% of the cost of scientific research activities, the highest level of sports brand in China.

    In terms of customer service, Anta sports has established a good product recall system and a channel for reflecting customers' opinions, aiming at protecting consumers' rights and interests. In 2015, Anta sports conducted a detailed customer survey to get a very good score. The result shows that the average score of customers is nine points, and the highest score is the service of the salesmen. At the same time, Anta sports attaches great importance to the protection of customer privacy. Since 2009, it has passed the ISO27001 information security international certification to ensure that employees have collected and stored personal information in accordance with relevant laws and regulations.

    In terms of staff and work environment, Anta sports ensures that every employee can get the same development opportunities, and attaches great importance to the rights and benefits of employees, and arranges all employees to participate in safety education and fire safety training to ensure the safety of employees.

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    Future development

     Anta became the first Chinese sporting goods company to issue a report on "ring club management".

    (Anta Sports Products Limited executive director and Mr. Lai Shixian, COO)

    According to the "13th Five-Year plan" of sports industry development, the national fitness strategy has been upgraded to the national strategy, and the pace of China's sports development and reform will be more rapid. In this regard, Anta sports will continue to actively cooperate with the national policy, not only to put more resources, to further create a good atmosphere for national fitness, actively promote the popularization of football and basketball and other sports, encourage sports into life, and make every effort to develop winter sports related products, and promote the popularization of ice and snow sports, so as to cultivate national interest in winter sports.

    In terms of environmental protection plan, Anta sports will use carbon dioxide equivalent as a future development indicator, while maintaining day-to-day operations, efforts should be made to strengthen relevant environmental protection measures to reduce the impact on global warming. Anta sports will strengthen recycling and waste management and optimize packaging design, and continue to increase the spanparency and acceptability of the guidelines, so as to establish Anta sports in the governance level of carbon footprint verification.

    In terms of social and governance plans, Anta sports clearly decides to set up a team of internal sustainable development related matters in the future, and incorporate the concept of sustainable development into the cooperative conditions of all the stakeholders, and timely patrol members to ensure the implementation of the terms.

    Lai Shixian, executive director and chief operating officer of Anta sports, said: "as a leading enterprise in China's sporting goods industry, Anta is obliged to fulfill corporate citizenship responsibilities, give back to society and drive the development of the industry. While developing enterprises, Anta should give full consideration to corporate social responsibility, and hope that "corporate citizenship" can become an important label for Anta. We firmly believe that sustainable development can make Anta a respected world-class sporting goods company.

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