Qipai Hung Zhao Set: How Will China'S First Smart Jacket Affect The Garment Industry?

Later, I really can't afford to look at a dress anymore. It is no longer just a shame.

It also has more than you can imagine, life, business functions, and intelligent technology, it will even quietly change your lifestyle.

As many as more than a dozen storage locations, small keys and pens, large to Notepad IPAD MINI can be easily accommodated to facilitate your trip.

Smart Bracelet equipped with apple, Android and Bluetooth: you will automatically shake you up no matter whether you are running, or missed or missed.

A variety of removable portable devices, after folding can be changed into single shoulder bag, functional eye mask, hidden inflatable pillow, free dismantling fashion warm gloves, detachable down clothing, windproof and waterproof, business APP......

In July 26th, "you decide the future" in Xiamen.

Smart fashion conference and Qipai 2017 spring and summer new conference, this new smart fashion jacket that redefines the definition of human clothing officially unveiled, announces China at the same time.

Officially entered the new era of intelligent fashion.

This will subvert the apparel industry chain.

Last night, the reporter went straight to the first public appearance of the magic jacket, and talked to Hong Zhaoshe, chairman of Qipai group. He deeply interpreted seven cards to build an intelligent fashion industry chain, and built a deep layout of intelligent fashion and new ecosystem.

Secret: what is a smart jacket?

In the Internet + era, a good clothing must satisfy five elements: "good-looking, good wear, good function, good intelligence and good technology". This smart fashion jacket all originates from the creativity of the top designer team and intelligent equipment supplier.

It is worth mentioning that this futuristic jacket is officially listed on Tmall Juhuasuan today.

The smart fashion jacket displayed by the smart fashion conference is designed to meet the needs of business travelers in many scenes with five major innovative designs: technology fabrics, accessories, multi-functional design, cool intelligence, and business travel APP.

Why develop smart jackets?

The homogeneity of Chinese business travel men's wear market is serious, and there is no fresh dissemination topic.

The industry has entered the era of brand competition as the core. It needs more differentiated products to meet consumers' different needs, preferences and tastes, while male consumers pay more attention to fashion taste and brand appeal when choosing their own clothes.

Technology changing life, smart bracelet, smart watches and other wearable devices have become a must for the tide. In twenty-first Century, the global textile and clothing industry is also developing towards environmental protection, ecology, intelligence and digitalization, which means that the prospect of smart clothing is becoming wider and wider.

Of course, the above analysis is the industry background and development trend.

As far as Qipai itself is concerned, this is another cross era innovation of self breaking and subversion.

dialogue

Hong Zhao set up: the first step is a hero, leading too much is likely to cost a lot, but the market is not yet mature.

(Hong Zhaoshe, chairman of Qipai)

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Reporter: what is the opportunity for seven cards to enter smart clothing? What is the significance of smart clothing for the overall strategic pformation of the garment industry?

Hong Zhaoshe: in recent years, the development of intelligent technology is obvious to all. This is the tide of the development of the times, and no one or any enterprise can do anything about it.

Everything is connected, connecting everything. This is the future world that we can see now.

In the face of such a tide, we must not forget the seven cards. On the contrary, we must take the initiative and take the lead.

So this time, we first set foot in the domestic men's wear industry and launched smart clothing.

Smart clothing not only widens the function of clothing, but also provides intelligent products with better carrying capacity.

We are very optimistic about the development of smart clothing.

Now many enterprises are talking about strategic pformation, if blind strategic pformation will only make enterprises die faster.

Therefore, seven cards need to go along and innovate.

On the one hand, we stabilize the basic market; on the other hand, we must be decisive in seeing trends, innovating products and experiences.

Reporter: can you share the whole course of research and development?

Hong Zhaoshe: Qipai began to pay attention to the development of smart clothing a few years ago, but we did not blindly launch this smart clothing project.

The first step is a hero. If we lead too much, we may have to pay huge costs, but the market is not yet mature.

Since last year, we believe that the smart clothing market is beginning to mature.

According to our research, people are beginning to accept and expect smart smart clothes to come out.

This is the background of our smart clothes.

What we want is not only to make one or a series of smart clothes, but to create a whole intelligent fashion industry chain.

Qipai has built an intelligent fashion industry chain from supply chain to product, including intelligent supply chain, intelligent store and intelligent product.

We also launched the seven card intelligent fashion laboratory, which covers research institutes like Tsinghua Research Institute and high-tech manufacturers. We hope that more research institutes and high-tech manufacturers will join our labs to share the huge market potential of smart clothing.

At the beginning, we set standards for smart clothes: good looks, good wear, good functions, good intelligence and good technology.

Our entire R & D is also centered around these five "good" things.

Reporter: what is the original intention of launching the creative smart clothing crowd raising?

Hong Zhao set: in May 16th, we launched a creative crowd raising for future clothing.

We have attracted more than a million people's attention in this activity. We have also selected more than 100 creative proposals, covering intelligent pformation, temperature regulation, health monitoring, anti dropping positioning, automatic cleaning and so on.

Although many of the proposals are very ambitious, many of them may not be realized in the near future.

But we are delighted to learn about your interests and needs, and even give our solutions, which are conducive to the long-term development of Qipai smart clothing.

This is also the first time that Qipai has used the crowd raising thinking to explore new ways for itself. It is also a very successful crowd raising application, which has improved its first smart clothing to the market.

In the increasingly fierce market competition, it is very important to do a good job of service. The nearest distance to understand consumers and maximize the satisfaction of consumers is our original intention.

Intelligent technology is the direction of product development. Qipai is the leading brand of intelligent fashion at home and abroad.