Magic Store Wang Kai Xin For The First Time Interviewed

Because of the "95 after" entrepreneurial identity and 15 million yuan of financing, Wang Kaixin was quickly pushed onto the altar, and because of the publicity of personality, mode was questioned, barbaric move, layoffs and other negative news, in the twinkling of an eye fell to the altar.

For Wang Kaixin, who was a little less than a year ago,

Since the establishment of a year's vicissitudes of life, she has almost gone through all the pits that she has to make.

Now she flew from Shenzhen to Beijing alone, willing to sit down and talk about her thoughts after experiencing so many things.

This is not an easy task.

When asked: what is the current media interview with you? Wang Kaixin said, "the media has been rejected by me. The media is now trying to overspend me."

It has been half a month since Wang Kaixin met with a series of negative news from the magic department store. In July 12th, the 98 year old magical girl CEO received an exclusive interview with reporters.

Wang Kaixin told us that the relocation of the move has now been settled peacefully, and the compensation is stopped and everyone is satisfied.

At the same time, we contacted Zhang Yan, the former director of public relations of magic department store. She said that the matter was over and that she needed a brand-new start, whether she was a magical department store or not.

Miraculous store important node events, ether capital arrangement

From 80 to more than 10, why?

Wang Kai Xin: at that time, the internal management of the company was very confusing. Many of my ideas and ideas were often stuck in WeChat and e-mail. There was no way to pass them on to the students in the first line. Because the implementation was not thorough enough, the students in the front line could hardly get touch to my train of thought.

At that time, many details of implementation could not be brought to the ground. Every day was in a state of meeting, and everyone's responsibilities were not clear.

Although managers are in charge, they are not responsible for specific things.

For example, if we are going to do a piece of content, it will be done by the executive. If I find that this content is wrong, I will talk to his leader first. Leader will explain a lot to me, eventually leading to this thing stuck, not improving or completing.

This problem has been bothering me for a long time.

Interviewer: what do you think is the reason for management confusion?

Wang Kai Xin: when I first started my business, I only focused on products and operations. As a result, when the rapid expansion of more than 80 people, the most basic management was not able to keep up, and the personnel crisis began to break out. At that time, I had some reflection.

Because of this, the following series of problems have been triggered. Although these people are good at doing things and doing things in practice, they are not the most suitable ones to understand the magic department stores.

Therefore, there is no way. In the end, we can only make substantial layoffs.

Reporter: it is said that the supply chain departments have been basically cut off.

Wang Kai Xin: at that time, we recruited many traditional supply chain people.

The supply chain of the platform is interlinked, and it is not expected that the matching of personnel is not very accurate.

The Internet is very efficient, one can even do five people, before I think the more people, the higher the efficiency.

For miraculous department stores, the only service is the users on the platform. We have the platform operating well, the users are active, and the purchase conversion rate is high.

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Reporter: what is the specific performance of inaccuracy?

Wang Kai Xin: before the supply chain department's 5 employees, many from the traditional supply chain, when dealing with some emerging suppliers of the Internet platform, there are many problems, because many of the magic department stores sell products of two yuan, so a considerable proportion of suppliers are 90, and our employees from the traditional supply chain are mainly 80 or 70. They are used to making phone calls or interviews, because the age difference between the two sides is relatively difficult to deal with.

On the other hand, for small start-ups like ours, we must master some things such as procurement, negotiation, accounting, settlement, and even maintenance and operation.

Our supply chain departments have not had any dealings with accounts or accountants before, especially the settlement accounts, which are not always good for us, because we are not good at it, resulting in many arrears of payments and delays in delivery, which greatly affect the user experience.

Interviewer: you said in your statement.

Wang Kai Xin: because at that time, many middle managers have been airborne. Everyone has the direction of everyone. Everyone has the idea of everyone. This state even affects some of our strategies.

The team did not have sufficient telephone communication and QQ communication with the users of magic stores, and did not fully understand the actual situation and began to make products.

Later, we gradually realized that this is a very serious problem. The products made have been seriously divorced from the needs of users of magic stores, and even violated the initial intention and starting point of my pioneering work.

Reporter: is there a business plan before the end of this year?

Wang Kai Xin: No.

Next, the company will separate the two businesses separately, and the supply chain business will break even. It may find a new responsible person. He will take charge of the business instead of me if he understands the supply chain and Internet experience. My focus will be on the new product, the direction is for the young people after 95, the new product has business targets, and the goal is to achieve ten million users and two million and five hundred thousand DAU.

Reporter: can you disclose a little more details?

Wang Kaixin: No, because this battle is in business.

If there is no layoffs, it may only last three months.

Reporter: just now, when it comes to layoffs, there will be some cash pressure on compensation. Is there any pressure on the cash flow now?

Wang Kai Xin: we have almost half the cash flow.

If we did not lay off staff, we would lose nearly 2 million per month according to the size of personnel, rent, administration and procurement at the time, and we would go bankrupt in almost three months.

Reporter: what will be the next way to recruit people?

Wang Kai Xin: we are at the very early stage. Before we started financing, many people came to pay a high salary. But now we can not get a high salary, but the company will take some equity incentive or bonus methods to tie all departments to a single ship.

The people who are willing to come to the magic department store are certainly not for high salaries. At this stage of his life, he must love the business of magic department stores.

The feeling of becoming famous once

Reporter: what is your initial intention of starting a business?

Wang Kai Xin: it is for the service after 95, the future wants to do things that can cover this group's necessities of life.

And then to do business, it is definitely to make money, realize the profit of commercial value, and become a great enterprise.

Reporter: after I am a unicorn, you are burning at once. How do you feel?

Wang Kaixin: I will be a little bit drifting. I feel like I am boundless. No matter after 90, or after 80, after 70, any one person, you think, a 17 year old child suddenly took about ten million, what will happen to her?

Advantages and disadvantages of "95 after" label

Interviewer: do you think your "95 after" label is a good thing for you?

Wang Kaixin: the labels on me, on the one hand, may attract me lots of resources at this stage. Maybe I only need 10 points to get 100 points of resources and connections. This tag has such an effect.

But in the long run, I may experience difficulties and obstacles of other entrepreneurs.

Because I had been very successful before, but 99.9% of entrepreneurs in China did not have such an opportunity. They must have been eating a lot of hardships, or even failed in entrepreneurship for four or five years.

For me, it is a short-term explosive force, but in the long run, in real capacity and ability to do things, those who really eat hard and really do solid work are stronger than me. I have to learn and do something more practical.

Reporter: do you enjoy the attention that labels bring to you?

Wang Kai Xin: the public is starting to focus on my personal concerns, focusing on my labels than my company.

The way I enjoy it is not the time to get high up every day. What I enjoy is that I can learn fast, fall and climb quickly.

In fact, such labels will give me a little bit of pressure.

But after being stepped on this time, I had no pressure.

When your aura is brightest, you have a lot of pressure, because you are afraid of losing this aura at any time. When you lose this aura, you feel relieved, because there will be nothing worse than this.

Now I feel that I have lost a burden and can make us do the product steadfastly.

Fall down the altar and return to the real world.

Reporter: do you feel stressed when carrying so many negative news at this age?

Wang Kaixin: I think this incident is a very good life experience for me. I don't think it is very painful. I am still very strong. It is a learning opportunity for me. After all, it is rare to be devalued by others, being scolded, and I have never experienced any kind of thing before.

At this stage, let me see some things about human nature. Now I will stand on the other side's perspective to speculate on his ideas and how to achieve the balance of interests between the two sides.

Before that, I would not consider these things at all. It is for me to be the center. If you do not listen to me, then you go. Now no, I will stand in his point of view to consider the problem.

Reporter: some pictures on the Internet refer directly to the media's changes in your attitude. How do you feel about it?

Wang Kai Xin: maybe for the media, the way to survive is to write hot spots.

We have experienced the high tide of being praised before, and now we fall again. I believe we will rebound next time, even higher than last time.

In fact, whether it's a unicorn or a star company, it must be exposed to the media.

Once leaving society or even leaving the media, it is difficult to spread his influence.

In such a fast-paced environment of the Internet, it is easy to be replaced by others. Every company needs to constantly expose and ferment.

Reporter: what is the current media interview with you?

Wang Kaixin: the media has been rejected by me. The media now wants to overspend me.

Reporter: is there a PR Officer in the company?

Wang Kai Xin: No, I do public relations.

I don't think public relations is a necessary position for the company at this stage.

Reporter: have you ever thought about how to enhance the image of the company next?

Wang Kai Xin: before we make any achievements, I will not go to improve my company's image very much.

Even if you want to do public relations, it is also around the company's business and operation.

For example, miraculous department store turnover and orders increase to an important node, we will do public relations.

We will do public relations around the operation and do everything around our performance. This is actually the most practical pr.

My personal PR may not be too much.

Use the magic number of the department store to issue some management share of dry goods, or some research for post 95, or share some of our core data.

I think these are public relations.

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Harvest and change

Reporter: what advice do you have for entrepreneurs who are also 90 or 95?

Wang Kaixin: I think the most important thing is to be modest, to maintain a humble heart, to do things without impetuosity, without exaggeration.

Interviewer: how do you know the difference between doing business and running a company?

Wang Kai Xin: at that time, I felt that I had gained knowledge and pattern in one year of entrepreneurship, and even that I got my career, because I met many people, and I got 100 points with my own 10 points of effort.

However, the pattern of a person is not necessarily similar to her abilities. The pattern and ability I have at that time are very different.

After all these things broke out, they all had their own reasons. Because of the hollow ability of me, it led to the personnel crisis, management crisis and even financial crisis of miraculous department stores.

Reporter: so how do you plan to improve your weaknesses in every aspect?

Wang Kaixin: I think of two ways. One is to work hard to deal with all the company's affairs and contact more people.

It's better to find a few teachers and learn from their rear ends.

And then read.

Now I will read some books about finance and company management, and even I want to learn a little bit about accounting, company law, contract law and so on, and really study some of the most popular things.

I didn't care about these things before, and I would think, "what are these ghosts? I don't want to see them."

Before I would feel that these things make me laugh too much, these are things that finance and HR should learn, not what CEO should learn.

But now I think this knowledge is quite meaningful.

Life and future

Interviewer: what do you do every day?

Wang Kai Xin: work and read.

The proportion of reading books will be larger now.

Reporter: like you do business every day, do you envy people of your age that you have plenty of time to enjoy love or to play?

Wang Kai Xin: you can also play games, read books, read comics, and even fall in love.

Reporter: are you in love now?

Wang Kaixin: I don't have it now.

Interviewer: do you think you have achieved your goal now?

Wang Kai Xin: No, it's a long way off.

Interviewer: what are your goals?

Wang Kaixin: my goal can not be said.

Reporter: do you have an idol?

Wang Kaixin: the idol i have always worshipped is Sun Zhengyi.

Q: do you have enough confidence in the future?

Wang Kaixin: I have more confidence this time than last time.

Because this stage is much better than most angel companies.

Even though we are now being beaten back to the stage of the angelic wheel, our resources can be leveraged in many ways, and our experience is far better than that at that time.

This time we start again and start business again, better than last time.