China Children'S Wear City: Intelligence Collision Breeds "Internet Children'S Wear Market"

Zhili Town, Wuxing, China

Children's clothing in China

Last month, a group of "new people", 6 service companies from Shanghai and other places, ushered in a number of fields, including brand cultivation, design services and popular information.

The center is located on the third floor of China children's wear city.

In the past, nearly 10000 square meters of space were full of business and shout, and now replaced by "smart collision" of R & D and design.

Weaving is known as "the capital of children's clothing in China". The production of children's clothing now occupies half of the domestic market.

In recent years, the children's clothing industry in Zhili has been undergoing "industrial pformation", from heavy manufacturing to heavy research and development, production lines are decreasing and profits are growing; from traditional business to new service industries, a "network children's wear market" is gradually forming.

Changning Yun, a town in Zhili Town, said: "it is the spirit of taking the lead in the world that makes the vitality of labor, knowledge, technology, management and capital compete in the children's clothing industry and realizes the rapid development of the private economy."

From scratch: a pole to pick up the national market.

The development of children's clothing industry began in the 80s of last century.

At that time, in the early stage of reform and opening up, the entrepreneurs of Zhili children's clothing all rely on "one shoulder pole and two bags, and the big river north and South break through the market".

According to Wu Shenfang, former director of the Bureau of Commerce and industry, there are many restrictions on the initial development. Two of the weaving people went to Shandong to manage their children's clothing.

He was also forced to put up a big brand of long-distance trafficking on his neck.

Wu Xiaozhang, who is known as "the first person in the weaving children's clothing", was confiscated by sewing machines for private processing.

He said: "at that time, all rely on a" aggressive ".

However, all this did not block the step of weaving a shoulder pole into the world.

Yang Jianping is one of the first generation of private entrepreneurs in weaving children's clothing.

"In some places, children's clothing was still pported.

In order to enter the high-end market of northern cities, many of our enterprises registered their brands in the 80s of last century.

Yang Jianping said that his earliest registered brand was "Ya Meng". Now it has evolved into the brand name of the children's clothing brand, which occupies more than 20 cities throughout the country. The faraway special shop has been open to Urumqi.

The weaving people who dare to rush to do their best will sell children's clothing to all parts of the country, and vendors from all over the country are coming to the weaving shop.

Against this background, in 1983, Zhili carried out rectification and management of the old street spontaneous market, and built 36 simple sheds with FRP tiles along the old street along the river, which later became the first generation of children's clothing market in Zhili.

Subsequently, the children's clothing market in Zhili has set up a number of large scale and more advanced professional markets such as China's children's wear city. The products radiate into 117 large and medium-sized cities and 15 overseas countries and regions, and become one of the largest children's wear market in China, and gradually become the vane to lead the development of the international children's wear industry.

It is precisely under the promotion of "private first development and market first development" that children's clothing industry has gradually become a pillar industry in the textile industry, and has formed a massive economic feature based on "one family, large scale families". 70% of the households in the town are engaged in children's clothing production and operation.

In 2002, Zhili was named "China's children's clothing town" by the National Federation of textile industries.

From there to new: Children's clothing is popular.

Ma Weizhong's "Buyi grass man" is an old brand but a new fashioned children's clothing enterprise.

Since last year, enterprises have stepped into cross-border electricity providers and become the first person in the international market of children's clothing.

Ma Weizhong laughs, the company has also set up the electricity supplier department and developed its own e-commerce platform, and the strategy of fighting the Internet is escalating.

At present, the production of children's clothing in Zhili has accounted for more than 50% of the domestic market.

However, the labor-intensive "industrial gene", which once had its advantages, has now become a handicap for children's clothing.

The "cloud game" launched by Ma Weizhong is a microcosm of the continuous innovation of Zhili children's clothing in the new market environment.

"A child's clothing, production link profit is only about 15%, and more than 80% of the profits generated in the front end of R & D and marketing links."

Zhu Kai, director of the development of children's clothing industry in Zhili Town, said that in order to upgrade the children's clothing in Zhili, we must change the "practice" and abandon the "eyebrow beard" mode. We should pay attention to the two ends of the smiling curve, grasp the design and sales, and at the same time, look outward, actively cooperate with the "subcontracting workshop" of the OEM.