New Children In The Market Of Children'S Clothing

A story full of miracles passed from Sichuan yesterday to Wuxing, 777.

Located here.

Business - Lin Qian International Clothing Co., Ltd., opened in Chengdu Wanda Plaza franchise store 1 months since the average daily sales of nearly 30 thousand yuan, a township enterprise into Wanda and gold, this will undoubtedly give this year's domestic downturn children's clothing.

A little bit of energy has been injected.

In recent years, the children's clothing enterprises in Zhili have come forth in large numbers. Lin Qian international is the representative of these new stars, and the story of "weaving" creates a miracle from a successful failure 7 years ago.

Lin Qian international is a new army of children's clothing from Guangdong.

"When we ran children's clothing in Foshan, we found that most of the children's clothing enterprises there were at a certain stage, and the disadvantages of labor-intensive industries appeared."

Chen Yufei, vice president of enterprises, told reporters that in 2008, the local children's wear market appeared a loss situation.

At the moment, the children's clothing market in Zhili still flourishing, which triggered the idea of "moving".

At the end of this year, chairman Li Peiquan sold his factory building in Foshan. A man drove to Fukang West Road in Zhili and started a new business with 5 stores.

At the beginning of second, enterprises lost 300 thousand yuan in one quarter of sales, but this failure was seen by Li Peiquan as "a successful move".

"We expected to lose 3 million in the year, only 300 thousand out of our expectation."

Chen Yufei laughed, "because what we do is

Like cotton and linen children's clothing, at that time 7900 of the more than 8000 children's clothing enterprises in weaving were weaving cotton padded clothes.

Under such circumstances, our new product can also sell to 90%, which proves that the children's clothing market in Zhili is happy to "taste new".

In this "failure", the enterprise realized that the children's clothing market in Zhili fully respected and played the creative spirit of the people who dare to take the lead in the world.

"We feel that as long as we do children's clothes in the weaving, we can be heroes as long as we have ideas.

This is a market full of miracles. We will create the miracle of Lin Qian international here. "

Li Peiquan said that the enterprise has worked out a 5 year plan: it has its own industrial park, R & D center, sales team and logistics center. This plan has been realized in less than 4 years, and this way is the leap path of the entire Zhili children's clothing industry from labor intensive to technology flow.

Enter the R & D center of the enterprise, the children's designer in the 2800 square meter space is busy in front of the computer and sample making area.

"No one R & D staff was founded when the company was founded. In 2010, 10 R & D teams were set up. Now the number of teams has reached 108, and the annual design volume is 20 thousand."

Liu Xiaofeng, the clothing chief of enterprises, said that the number of production workers was reduced from 80 to 20, while the output of 3 million 800 thousand last year was 95%.

What is even more surprising is that Lin Qian international created a new marketing model of "sales team + engineering team" last year, and opened more than 580 brand stores in the country in more than 1 years.

"From site selection, design to decoration, and opening up, our sales and engineering team follow up all the time so that our customers can" pack their bags ".

Chen Yufei said that the new plan of the enterprise is to integrate the life hall into the exclusive store, extending from the children's clothing product to the children's articles, the parent-child education and so on. At present, it has reached a preliminary cooperation intention with 5 professional training institutions such as Hangzhou.