Ten Changes In The Design Concept Of Clothing Store Decoration

The space decoration of the store is a combination of top, wall and floor. It not only affects the atmosphere and style of the whole store, but also has a close relationship with electrical equipment and lighting.

It can give people a complete and beautiful space to enjoy and create a fascinating shopping environment.

To date, the development of modern commercial display design can be summarized as follows:

The so-called marketing mode refers to the way in which stores realize the paction process of commodities.

With the accelerated pace of human life and the growing sense of time, the traditional way of shopping is that customers can only contact goods through salesmen. This way of wasting time and lacking emotional communication and free choice has far been unable to adapt to the development of the times and the consumption needs of customers.

As a result, the marketing mode has changed to two directions since 60s of last century, that is, "fast shopping" in a very short time and "entertainment shopping" in a long time.

2, the change of the concept of space environment design.

There are two parts in the store space, which are "seller space" and "buyer space".

Shops in the traditional form of operation are dominated by seller's space. Most of the space in the shop is occupied by counters, shelves, merchandise and salesmen. The narrow passageway and narrow detention space cause crowds to crowd, which greatly weakens the enthusiasm of consumers in shopping.

The modern store space design has reversed this kind of putting the cart before the horse, narrowing the display area as far as possible, making props with pipes, plates and pparent materials, emphasizing its permeability and flexibility in physical space and visual space.

Under the premise of providing enough space for customers, we should pay more attention to the creation of rest facilities and pleasant environment, and set up a shopping guide system to reflect the marketing concept of "customer first".

Modern storefront includes the overall image, main entrance, facade, sign, window, outside space and landscape facilities. It is the external image system of the general environment of the store, and the new concept of the shop design system advocated by the modern commercial exhibition design.

The pursuit of open and pparent shops, through the bright style of the store and external environment design, accurately express the store's business philosophy and characteristics, is the goal of today's business and display designers.

Traditional shops are narrow doors and windows. Some art workers arrange windows as showcases. Celebrities are asked to write shop names, make stereoscopic characters and signs, and stereotyped.

4, pay attention to cultural concept and brand image planning.

Nowadays, the world has entered the era of knowledge economy. Knowledge economy has become the key capital for business development and growth.

For this reason, the experts put forward eight major business operation sections: building brand, planning brand recognition system, designing brand symbols, controlling brand communication, accumulating brand equity, developing brand extension, building brand system and realizing brand globalization.

5, pay attention to the artistry of commodity display.

The formal rules of artistic beauty are widely applied to commodity display. According to the orderly arrangement of colors, plans, and shapes, a display space with rich aesthetic order and easy identification is formed.

Use the large light box picture, magnification model and so on for close-up display.

Dynamic display with strong visual impact can be achieved by using electric devices, camera equipment, multimedia technology, stage lighting technology and so on.

Using POP advertising orientation and shopping guide display can enable customers to touch, operate, demonstrate, and participate in interactive display.

These display techniques are popular practices for creating modern commercial space.

6, pay attention to the fashion of shop decoration.

Merchandise in the store is a product of advanced productivity and leads people's consumption trend.

Therefore, shop decoration should focus on fashion, adopt new design methods, new decoration materials, and new construction technology, accurately and appropriately reflect store management characteristics and fashion.

7, pay attention to the timeliness of design.

The pursuit and creation of perception and aesthetic effect in modern commercial display design is not only for aesthetic requirements, but also for saving manpower, material resources, financial resources and time, so as to adapt to modern people's pace of life, behavior and aesthetic taste, so that owners can achieve promotional purposes with minimum and reasonable expenses.

To sum up, the research and application of the intuitive aesthetic effect of commercial exhibition design will open wider prospects for the development of modern commercial exhibition design.

8, pay attention to the concept of environmental design.

Commercial display mainly appeals to people's sense of vision and hearing, which is closely related to the environment of human activities.

At the same time, it also constitutes an important aspect of the urban human landscape, so we must fully stress its environmental concept.

In order to attract and attract customers, commercial display design must give full play to the designer's creativity and rich imagination and create a new aesthetic image.

At the same time, commercial exhibition design must pay attention to the authenticity of aesthetic creation, that is, the information conveyed must be accurate, not exaggerated and bravado. This is also a key issue in modern commercial display design.

Otherwise, it will not only lose credibility, violate professional ethics, but also cause consumers' psychological distrust and hatred.

10, pay attention to the design of the sense of the times and national style.

Commodity is the product of the development of certain social productive forces and scientific and technological level.

In essence, it embodies the evolution of history and the progress of human society.

Therefore, display design, which is the information medium between commodity and consumer, is bound to have distinct characteristics of the times.