Nowadays, It Is Becoming More And More Difficult For Luxury Brands To Retain Their Creative Directors.

France

LV recently strongly denied that the LV creative director, Nicolas Ghesqui re, was about to leave.

Earlier, Nicolas Ghesqui re will be in Paris from September 27th to October 5th.

After leaving LV, citing people familiar with the matter, the successor will be Jonathan Anderson, the current creative director of luxury brand Loewe.

Nowadays, it is becoming more and more difficult for luxury brands to retain their creative directors.

In the past year, Saint Laurent and Paris family have their respective

After Hedi Slimane and Alexander Wang took office only three years after they took office, they left the post quickly replaced by Anthony Vaccarello and Demna Gvasalia. When Raf Simons suddenly left office for more than 8 months, she was officially identified as the new creative director.

What it means is that in 2013, although the fashion industry was rumored that Nicolas Ghesqui re was about to take the lead in LV to replace Marc Jacobs's creative director, a spokeswoman for LV also strongly denied that the whole thing had not yet been decided.

But in the end, the rumors came true, and Nicolas Ghesqui re took over LV's creative director.

Nicolas Ghesqui re officially became the creative director of LV in November 2013, and now has two years from the expiration of the contract. Earlier, he worked in Balenciaga. According to the company insiders, the company did not discuss the replacement of the creative director.

Under the leadership of the creative director of Nicolas Ghesqui re re, brand development has been improving.

Nicolas Ghesqui re, known for its harsh working attitude, has set a higher level of pursuit for the rapidly expanding LV in recent years. He hopes that the brand will enjoy a more advanced and elegant reputation.

However, trapped in the global economic slowdown and the slowdown in demand for luxury goods, RBC Capital markets analyst Rogerio Fujimori predicted that the LV parent company LVMH group was flat in the second quarter, and the performance of fashion and leather products will continue to be disappointing.

As of the first quarter of March 31st, group turnover increased by 3.6% to 8 billion 620 million euros, less than analysts expected.

The group pointed out that the weak growth of performance was mainly affected by the European social instability and the negative impact of the Hongkong market's weakness. The group's fashion and leather products sector achieved zero growth in performance, far below the analyst's 2.5% revenue growth forecast, while the Department recorded an increase of about 3% in the first two quarters.

Rogerio Fujimori pointed out in the research report that the organic growth of LVMH group in 2016 is predicted to be 4%.