How To Pform And Upgrade Clothing Entity Store?

With the advent of the Internet, the traditional retail business has been completely overturned. In recent years, the competition between the electricity supplier and the entity store has not stopped. In 2015, the tide of shops in the clothing industry is still unfinished.

In 2016, the supply side reform.

With the emergence of ingenuity, we can see that many physical stores or Amoy brands have a wave of shopping experience. In combination with technology, they are playing with new ways of playing.

Collecting goods: building a full channel buyer's shop by means of intelligence

The impact of the dot is huge, making the physical store difficult.

Enhancing user experience has become a top priority.

Yintai is no exception. It is trying to build a buyer's shop with all the goods, and change the same shopping mode with intelligent experience.

Intelligent experience 1: fitting mirror.

Every piece of clothing can be read carefully and intelligently.

As long as the clothes are displayed in front of the mirror, clothing information, pictures, fabrics, collocation and other information will be displayed in the mirror immediately.

You can also use the magic mirror built-in lens self timer to easily share your friends circle immediately.

Intelligent experience two: fitting room.

The concept of smart fitting room is similar to that of the dressing mirror, and it can read the mind of clothes.

In addition, customers can choose products and change products on the screen according to their needs, and the staff will send corresponding products to fitting rooms according to customer needs.

Smart experience three: self help pay.

Products do not need to sweep code one by one. As long as they are stacked on the self-service cashier, the price of goods can be displayed on the screen, and the order can be paid by self-service. Alipay can pay the bill. This way of self ordering also solves the problem that clothing stores have always queued up to settle accounts.

Das: the fashion complex model of clothing and furniture integration

With the popularity of the electricity supplier, the life hall that can enhance the sense of experience is bound to become the trend of the times.

Returning the lifestyle to the true and enhancing the consumers' deep understanding of the brand, increasing the concept of living hall is a powerful counterattack to online shopping.

EP has been looking forward to 15 years in the field of channel construction.

In 1999, EP Ya Ying's first store in China, the first life hall in 2007, the first EP Ya Ying house in 2013 settled in Beijing. In 2014, the second home of EP Ya Ying in Hangzhou was gorgeous.

In the past 15 years, EP has always focused on the exploration of retail mode, store image and customer experience.

Tian Ling, director of design, said: "many clothes in EP Ya Ying house can present different life scenes and ways, bringing different surprises to everyone.

This diversified and privileged shopping experience is definitely the joy of online shopping experience.

In order to solve the problem of consumers' lack of experience, it is difficult for brands and consumers to connect immediately.

More than 2000 new items in the beginning of the year have brought more clothing experience for consumers in the offline entity stores.

At the same time, in the product development, the initial language predicts the future market trend and trend through the online sales situation, and finally carries out the design and production of the product.

In 2015, the initial language was set up under the Guangzhou sun Xintiandi line, and in the middle of the same year, the initial language opened second stores in Wanda Plaza, Putian, Fujian.

200 square meters of area, with women's clothing, shoes and hats, belts and other commodities, store design is concise and capable, with yellow and white background, neat and scattered clothing display, to attract customers' eyeballs.

In addition to simple and generous store design, the initial language also uses online and offline real time parity to introduce online consumers to offline, allowing customers to experience online while enjoying online convenience.

Customers pick up the phone, open WeChat or Taobao APP, scan the commodity two-dimensional code, you can see the initial online and offline commodity prices, also enjoy the online activity discount.

Such a mode also allows the first language to become the first female clothing store in Guangzhou.

At the beginning of its business, the introduction of 3D fitting mirror was introduced to enhance the online and offline experience of consumers.

As long as customers stand in front of the screen, they can try on different numbers and styles of clothing, and really restore the upper body effect of clothes.

At the same time, the initial language will also cooperate with a number of local enterprises in Guangzhou regularly to purchase special locations for the employees of these enterprises.

And at the beginning of the opening stage, it adopted the "star effect" to increase consumer's recognition of the brand - invite many fashion designers and Shang Wenjie to become their own brand spokesperson.

The first language to invest in the physical store is also the beginning of the brand's long-term development. It has a product chain from design to output, including design, online and offline sales, and unified production channel integration.

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In June 18th, after nearly a year's preparation and half a month's trial business, the first intelligent store of red bean men's red men's men's wear Star shop opened in Nanjing Lishui store.

The red bean Menswear Lishui store is located at 12 Tongji street, Lishui County, Nanjing, covering an area of 2000 square meters, up and down 3 floors. It is the first intelligent red bean store that combines shopping, entertainment, leisure, wisdom and experience.

The store takes "starry sky" as its design concept, its deep background color and the red LOGO of traditional culture of red bean. It has a sense of quality, and the dazzling lighting is the most beautiful scene in the night sky.

While displaying the theme of "Lishui smart red beans and bright stars", it gives people strong visual impact and endless creative imagination.

At the same time, there are functional areas such as coffee leisure area and Touch entertainment district, which integrate shopping, entertainment, leisure and wisdom into shops. This shows that the red bean men's clothing is dedicated to creating lifestyle shops, emphasizing the consumer's new experiential consumption concept.

Expert Yang Dayun point of view: collection shop is the pformation of the physical store "straw"?

It is inevitable for future congregational stores to be a form of retail business, but without innovation, we can not combine Internet, social marketing, online pre-sale, capital, and take an innovative mode. It simply replicates the European mode, and adopts the strategy of making death brands, such as consignment, decoration subsidies and promotion support. This format is no longer "Hope" but "desperation". The collection of innovative O2O set up by me must create a fair competition business mode, which new cutting-edge designers can survive in Europe, so the survival ratio in China is so low, and the poor business model is the key to the restriction.

China's congregate shop is just beginning. There are still many innovations to explore. We must learn to connect with the Internet and capital.